When evaluating survey tools for your Shopify store, it's essential to consider how each option aligns with your specific needs. Asklayer, Delighted, and Promoter.io are three prominent platforms that offer distinct features and pricing structures.

Asklayer

Features and Functionality

Asklayer provides a comprehensive suite for gathering customer feedback through various channels, including post-purchase surveys, email, and pop-ups. It supports multiple question types, branching logic, and advanced targeting options. Additionally, Asklayer offers integrations with platforms like Shopify, Google Analytics, and email marketing tools.

Pricing Model

Asklayer offers a free plan with 25 responses per month. Paid plans start at $29 per month for 200 responses, with higher tiers providing increased response limits and additional features. Pricing is based on monthly orders, with options for unlimited responses and advanced analytics. (asklayer.io)

Pros and Cons

Pros:

• Flexible pricing based on monthly orders.
• Comprehensive feature set suitable for various business sizes.
• Advanced targeting and analytics capabilities.

Cons:

• Pricing may be higher compared to competitors for similar response volumes.
• Some advanced features are only available in higher-tier plans.

Best-Fit Customer Profile

Asklayer is ideal for businesses seeking a versatile survey tool with advanced targeting and analytics, especially those with fluctuating order volumes.

Delighted

Features and Functionality

Delighted specializes in customer experience surveys, offering NPS, CSAT, and CES surveys via email and SMS. It provides unlimited surveys, question customization, and access to the Delighted Community. Integrations include Slack, Shopify, and Zendesk.

Pricing Model

Delighted offers a free plan with 25 responses and 1 user. Paid plans start at $19 per month for 50 responses and 2 users, with higher tiers providing more responses and additional features. (delighted.com)

Pros and Cons

Pros:

• Affordable pricing for small businesses.
• User-friendly interface with easy setup.
• Strong integration options with popular platforms.

Cons:

• Limited response volumes on lower-tier plans.
• Advanced features may require higher-tier plans.

Best-Fit Customer Profile

Delighted is well-suited for small to medium-sized businesses looking for an affordable and straightforward survey tool with essential features.

Promoter.io

Features and Functionality

Promoter.io focuses on NPS surveys, offering automatic scheduling, lifecycle measurement, and advanced analytics. It supports integrations with platforms like Salesforce, Segment, and HubSpot.

Pricing Model

Specific pricing details for Promoter.io are not publicly available. Prospective customers are encouraged to contact the company directly for customized pricing information.

Pros and Cons

Pros:

• Specialized in NPS surveys with advanced analytics.
• Integrations with major CRM and marketing platforms.

Cons:

• Pricing information is not publicly disclosed.
• May be more suitable for larger enterprises due to its focus on NPS.

Best-Fit Customer Profile

Promoter.io is ideal for businesses seeking a specialized NPS survey tool with advanced analytics and integrations, particularly those with established customer bases.

Three-Way Comparison

Situational Recommendations

• For Small Businesses: Delighted's free plan and affordable paid tiers make it a suitable choice for startups and small enterprises.

• For Growing Businesses: Asklayer's flexible pricing based on monthly orders and comprehensive feature set cater to businesses experiencing growth and varying order volumes.

• For Enterprises Focused on NPS: Promoter.io's specialization in NPS surveys with advanced analytics and integrations is ideal for larger organizations prioritizing customer satisfaction metrics.

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.