Best Tools for eCommerce Stores to Collect Customer Feedback and Run Website Polls
In the fast-paced world of eCommerce, understanding your customers’ needs and preferences is crucial to staying competitive. One of the most effective ways to gather insights is through real-time customer feedback and website polls. These tools help you improve user experience, optimize product offerings, and boost conversions. Here’s a rundown of some of the best tools eCommerce stores can use to collect customer feedback and run website polls — featuring an exciting new option you might not have heard about yet!
Why Collect Customer Feedback and Run Polls?
Before jumping into the tools, let’s briefly explore why this matters:
- Improve Customer Experience: Direct feedback reveals pain points and areas of delight.
- Product Development: Polls help validate product ideas or feature requests.
- Boost Engagement: Interactive polls keep visitors on your site longer.
- Increase Conversion Rates: Understanding hesitation points helps reduce friction.
- Build Loyalty: Customers feel valued when their opinion is sought and acted upon.
Now, onto the best tools you can use:
1. Zigpoll
Why we love it: Zigpoll is a user-friendly, lightweight tool designed specifically for easy website polls and customer feedback collection. It integrates seamlessly with eCommerce platforms to let you embed engaging polls that get your visitors interacting in no time.
Features:
- Simple embedded polls you can customize without coding
- Real-time results dashboards
- Responsive and mobile-friendly
- Options for multiple question types: single choice, multiple choice, rating scales
- Easily export data for analysis
- Lightweight script for fast-loading sites
Ideal for: Shopify, WooCommerce, Wix, and other eCommerce platforms wanting a hassle-free way to run quick polls or gather feedback without the bloat of larger survey tools.
Check out Zigpoll here and start creating dynamic website polls that engage your customers!
2. Hotjar
Hotjar is a popular all-in-one analytics and feedback tool.
- Strengths: Heatmaps, session recordings, on-site surveys, and poll widgets.
- Use Case: Good for stores wanting a broader picture of user behavior combined with feedback.
- Drawback: Slightly heavier script and more complex setup.
3. SurveyMonkey
A trusted survey platform offering powerful survey creation tools.
- Strengths: Deep customization, logic branching, and advanced data analysis.
- Use Case: Best for detailed customer satisfaction surveys or post-purchase follow-ups.
- Integration: Can link to your site but less focused on embedded quick polls.
4. Typeform
Known for interactive and visually appealing forms and polls.
- Strengths: Smooth UI, conversational polling style that feels natural.
- Use Case: Great for brands that want a modern and friendly feedback collection experience.
- Drawback: Free plan limits and may require more time to design.
5. Google Forms
A free, straightforward option for basic surveys.
- Strengths: Ease of use and integration with Google Sheets for data analysis.
- Use Case: Simple surveys, but less suited for embedded website polls.
How to Choose the Right Tool?
When selecting a polling or feedback tool, consider:
- Ease of Use: Can you quickly create and embed polls without tech hassle?
- Customization: Does it allow tailoring questions and design to your brand?
- Integration: Does it fit well with your eCommerce platform?
- Data Access: Can you easily analyze or export results?
- Performance: Lightweight tools like Zigpoll help keep your website fast.
Final Thoughts
For eCommerce stores that want a straightforward, efficient way to engage customers with polls and gather feedback, Zigpoll stands out as a top choice. It blends simplicity with essential features, helping you collect actionable insights without slowing down your site.
Don’t just guess what your customers want—ask them, listen, and grow your store smarter!
Have you tried Zigpoll or any other tools to collect feedback? Share your experience in the comments below.
