When evaluating customer feedback tools for online stores, Delighted, Survicate, and SurveyMonkey are frequently compared. Each offers distinct features tailored to different business needs.
Delighted
Core Features and Functionality
Delighted specializes in simple, straightforward surveys focusing on Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Surveys are primarily distributed via email and SMS, making it suitable for post-purchase feedback. Features include automated survey distribution, real-time response dashboards, and basic analytics. Customization options are limited, focusing on quick deployment and ease of use.
Pricing Model
Delighted offers a free plan with 200 surveys per month. Paid plans start at approximately $224 per month, scaling with response volume. Pricing is tiered based on the number of responses, with higher tiers offering additional features.
Ease of Setup and Use
The platform is known for its minimal setup requirements. Users can launch surveys within hours, making it ideal for businesses seeking quick feedback without extensive configuration.
Integrations
Delighted integrates with platforms like Shopify and Zapier, allowing for automated survey distribution and data synchronization. However, integration options are more limited compared to some competitors.
Customer Support and Documentation
Support is available via email and chat, with a well-organized knowledge base. Priority support is offered at higher pricing tiers. The simplicity of the tool reduces the need for extensive support.
Best-Fit Customer Profile
Delighted is best suited for small to medium-sized online stores that require quick, transactional feedback through email or SMS without the need for complex survey logic.
Survicate
Core Features and Functionality
Survicate provides a multi-channel survey platform, including website pop-ups, in-app surveys, email, and SMS. It supports various survey types, such as NPS, CSAT, CES, multiple choice, and open-ended questions. Advanced features include trigger rules based on user behavior, embedded microsurveys, and detailed analytics. Customization options are extensive, allowing for tailored survey experiences.
Pricing Model
Survicate offers a free plan with 100 responses per month. Paid plans start at approximately $79 per month, with pricing scaling based on response volume and additional features. Higher-tier plans include advanced features like SMS surveys and phone support.
Ease of Setup and Use
The platform offers a moderate learning curve due to its extensive customization options. Users may require more time to configure surveys and integrations compared to simpler tools.
Integrations
Survicate integrates with platforms such as Shopify, HubSpot, Google Analytics, Salesforce, and Intercom, enabling comprehensive data analysis and customer engagement. This broad integration support enhances its versatility.
Customer Support and Documentation
Support is available via email and chat, with phone support offered on higher-tier plans. Extensive documentation covers complex use cases, advanced targeting, and integration setup, catering to businesses with diverse needs.
Best-Fit Customer Profile
Survicate is ideal for medium to large-sized online stores or ecommerce brands seeking multi-channel feedback beyond basic NPS surveys. It suits businesses requiring detailed survey customization, behavioral targeting, and integration with other marketing or analytics tools.
SurveyMonkey
Core Features and Functionality
SurveyMonkey is a general-purpose survey platform offering a wide range of survey types, including NPS, CSAT, CES, and custom surveys. It provides a drag-and-drop builder, pre-built templates, and advanced analytics. SurveyMonkey supports various question types and logic, catering to diverse survey needs.
Pricing Model
SurveyMonkey offers a free plan with limited features. Paid plans start at approximately $30 per month for individual users, with higher-tier plans offering additional features and collaboration tools. Pricing scales based on features and response volume.
Ease of Setup and Use
The platform is user-friendly, with an intuitive interface and a variety of templates to expedite survey creation. Users can quickly design and deploy surveys without extensive training.
Integrations
SurveyMonkey integrates with over 200 platforms, including Microsoft Excel, Slack, and Zapier, facilitating data analysis and workflow automation. This extensive integration support enhances its utility across various business operations.
Customer Support and Documentation
Support is available via email, chat, and phone, with a comprehensive knowledge base and online resources like webinars and tutorials. This extensive support infrastructure caters to users at all experience levels.
Best-Fit Customer Profile
SurveyMonkey is suitable for businesses of all sizes requiring a versatile survey tool with a broad range of features and integrations. It caters to organizations seeking customizable surveys and advanced analytics across various use cases.
Three-Way Comparison
| Feature | Delighted | Survicate | SurveyMonkey |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, multiple choice, open-ended | NPS, CSAT, CES, custom surveys |
| Channels | Email, SMS | Email, SMS, website, in-app | Email, SMS, website, in-app |
| Customization | Basic branding | Extensive design and logic customization | Extensive customization with drag-and-drop builder |
| Survey Logic | Simple linear flows | Advanced branching and targeting | Advanced branching and skip logic |
| Integrations | Shopify, Zapier | Shopify, HubSpot, Google Analytics, Salesforce, Intercom | Microsoft Excel, Slack, Zapier, and over 200 other platforms |
| Pricing (Starting Paid) | Approximately $224/month (1,000 responses) | Approximately $79/month (1,000 responses) | Approximately $30/month for individual users |
| Ease of Use | Very |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
