When evaluating post-purchase survey tools for Shopify Plus merchants, two notable options are Fairing and Grapevine Surveys. Both platforms aim to enhance customer insights through post-purchase feedback but differ in their approaches and features.
Fairing
Fairing is a survey platform designed to help merchants collect direct-from-consumer (DFC) insights post-purchase. Its primary goal is to provide tools and analytics that enable merchants to make informed decisions using zero-party data. (support.fairing.co)
Features
Attribution Surveys: Fairing offers post-purchase attribution surveys that capture customer insights during peak engagement, aiming for response rates up to 80%. (fairing.co)
LTV Analytics: The platform includes Customer Lifetime Value (LTV) Analytics, allowing merchants to understand the long-term value of different customer segments. (fairing.co)
Integrations: Fairing integrates with various data warehouses, including Snowflake, BigQuery, Redshift, and S3, facilitating seamless data synchronization. (docs.fairing.co)
Pricing Model
Fairing offers a free plan for up to 100 orders per month and a $15 Starter Plan for up to 200 orders per month. For higher volumes, custom pricing is available. (fairing.co)
Ease of Setup and Use
Merchants can install Fairing directly from the Shopify App Store, with setup typically completed in under 10 minutes. The platform is designed to be user-friendly, requiring no engineering resources. (docs.fairing.co)
Integrations
Beyond Shopify, Fairing integrates with various data warehouses, including Snowflake, BigQuery, Redshift, and S3, facilitating seamless data synchronization. (docs.fairing.co)
Customer Support and Documentation
Fairing provides comprehensive support through its help documentation and responsive customer service, accessible via email. (docs.fairing.co)
Best-Fit Customer Profile
Fairing is well-suited for Shopify Plus merchants seeking in-depth attribution insights and LTV analytics to inform marketing strategies and optimize customer acquisition efforts.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on collecting post-purchase feedback through surveys embedded on the order status page. It aims to gather customer insights at a critical point in the purchasing journey.
Features
Order Status Page Surveys: Grapevine Surveys enables merchants to embed surveys directly on the order status page, capturing feedback immediately after purchase completion.
Customizable Surveys: Merchants can tailor survey questions to gather specific insights relevant to their business needs.
Response Analytics: The platform provides analytics to help merchants interpret survey responses and identify trends.
Pricing Model
Grapevine Surveys offers tiered pricing based on response volume, with a free tier available for merchants with lower order volumes. Specific pricing details can be found on their website.
Ease of Setup and Use
The app integrates seamlessly with Shopify, allowing for straightforward survey embedding on the order status page. Setup is designed to be quick and intuitive.
Integrations
Grapevine Surveys integrates primarily with Shopify, ensuring a cohesive experience within the Shopify ecosystem.
Customer Support and Documentation
Grapevine Surveys offers customer support through its help center and provides documentation to assist merchants in setting up and utilizing the surveys effectively.
Best-Fit Customer Profile
Grapevine Surveys is ideal for Shopify Plus merchants looking to gather immediate post-purchase feedback directly from customers, focusing on insights at the point of purchase completion.
Side-by-Side Comparison
| Feature | Fairing | Grapevine Surveys |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys with deep analytics integrations | Post-purchase surveys embedded on the order status page |
| Pricing Model | Free plan for up to 100 orders/month; $15 Starter Plan for up to 200 orders/month; custom pricing for higher volumes | Tiered pricing based on response volume; free tier available |
| Ease of Setup and Use | Quick installation via Shopify App Store; user-friendly interface requiring no engineering resources | Seamless integration with Shopify; intuitive setup for embedding surveys on order status page |
| Integrations | Integrates with Snowflake, BigQuery, Redshift, S3; native integration with Shopify | Integrates primarily with Shopify |
| Customer Support and Documentation | Comprehensive support through help documentation and responsive customer service via email | Customer support through help center; provides documentation for effective survey setup and utilization |
| Best-Fit Customer Profile | Merchants seeking in-depth attribution insights and LTV analytics to inform marketing strategies | Merchants aiming to gather immediate post-purchase feedback directly from customers at the point of purchase completion |
Which to Choose
When deciding between Fairing and Grapevine Surveys, consider your specific business needs:
Fairing: If your focus is on understanding the effectiveness of various marketing channels and customer lifetime value, Fairing's attribution surveys and analytics may be more suitable.
Grapevine Surveys: If you aim to collect immediate feedback from customers right after purchase completion, Grapevine Surveys' embedded surveys on the order status page could be more appropriate.
Both tools offer valuable insights but cater to different aspects of the customer journey. Assess your priorities to determine which platform aligns best with your objectives.
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look.
