When evaluating post-purchase survey tools for small ecommerce businesses, Fairing, ReConvert, and Gojiberry are often compared due to their focus on capturing customer feedback and enhancing the shopping experience. Each tool offers unique features, pricing models, and integrations that cater to different business needs.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase attribution surveys, providing deep analytics integrations to help businesses understand customer behavior and attribute sales accurately. It offers smart targeting options based on customer segments and integrates with platforms like Klaviyo, Google Sheets, and Shopify Flow. Additionally, Fairing provides AI-powered analytics for personalized insights.
Pricing Model
Fairing offers a free tier for up to 100 responses monthly. Paid plans start at $29 per month for up to 1,000 responses, with pricing scaling based on response volume. Custom enterprise pricing is available for higher volumes.
Ease of Setup and Use
Installation is straightforward with seamless Shopify integration. However, advanced customization and setup may require more time and technical resources.
Integrations
Fairing integrates with Shopify and supports platforms like Klaviyo, Google Sheets, Elevar, and Shopify Flow, among others.
Customer Support and Documentation
Fairing provides support via email and live chat, along with detailed guides and resources. User reviews praise its responsive support, though complex integration questions may take longer to resolve.
Best-Fit Customer Profile
Fairing is best suited for larger merchants or those with complex analytics needs, focusing on post-purchase attribution and lifetime value analysis.
ReConvert
Core Features and Functionality
ReConvert is a Shopify thank-you page builder that integrates survey widgets and upsell features to capture post-purchase insights and boost revenue. It allows merchants to create customizable post-purchase offers, one-click upsells, and cross-sells immediately after checkout. The drag-and-drop builder enables adding product recommendations, discount offers, birthday collectors, and social media widgets without requiring technical expertise.
Pricing Model
ReConvert offers a free plan with limited features, supporting up to 50 orders per month. Paid plans start at $7.99 per month for up to 50 orders, with higher tiers supporting more orders and additional features.
Ease of Setup and Use
The drag-and-drop builder is intuitive, allowing merchants to configure product recommendations, birthday collectors, and reorder prompts without touching theme code. However, syncing upsells with inventory and variants may require careful configuration to avoid errors.
Integrations
ReConvert integrates seamlessly with Shopify's native checkout process and includes pre-built templates optimized for various industries. It also supports integrations with third-party apps like Klaviyo.
Customer Support and Documentation
ReConvert offers 24/7 live chat, phone support, and email ticket systems. Response times are quick, with live chat responses within minutes. The platform also provides comprehensive documentation and tutorials.
Best-Fit Customer Profile
ReConvert is ideal for small to mid-sized ecommerce businesses seeking to maximize revenue from existing customers through post-purchase upsells and cross-sells.
Gojiberry
Core Features and Functionality
Gojiberry offers pre-purchase and post-purchase surveys, along with customer polls. It supports survey delivery via pop-ups, links, and QR codes, providing full customization for branding, language, images, and incentives. The platform includes an analytics dashboard with CSV download options and features advanced targeting and conditional survey logic.
Pricing Model
Gojiberry offers a free plan with basic features. Paid plans start at $29 per month for up to 1,000 responses, with higher tiers supporting more responses and additional features.
Ease of Setup and Use
Gojiberry emphasizes a 1-minute, no-code setup with a user-friendly interface suitable for merchants of all sizes. However, achieving advanced customization may require manual tweaking and sometimes contacting support for help with deeper integrations.
Integrations
Gojiberry integrates with Shopify and supports extensibility through various apps.
Customer Support and Documentation
Gojiberry provides support through email and in-app chat, along with comprehensive documentation and tutorials. The simplicity of the product means most common questions are covered in documentation.
Best-Fit Customer Profile
Gojiberry is ideal for startups and small to medium-sized businesses seeking quick setup and flexible survey deployment across various customer touchpoints.
Three-Way Comparison
| Feature | Fairing | ReConvert | Gojiberry |
|---|---|---|---|
| Core Features | Post-purchase attribution surveys with deep analytics integrations | Shopify thank-you page builder with survey widgets and upsell features | Pre-purchase and post-purchase surveys with customer polls |
| Pricing Model | Free tier for up to 100 responses; paid plans start at $29/month for up to 1,000 responses | Free plan with limited features; paid plans start at $7.99/month for up to 50 orders | Free plan with basic features; paid plans start at $29/month for up to 1,000 responses |
| Ease of Setup and Use | Easy installation with seamless Shopify integration; advanced customization may require more time | Intuitive drag-and-drop builder; syncing upsells with inventory may require careful configuration | 1-minute, no-code setup; advanced customization may require manual tweaking |
| Integrations | Shopify, Klaviyo, Google Sheets, Elevar, Shopify Flow, and more | Shopify native checkout, pre-built templates, third-party apps like Klaviyo | Shopify and various apps |
| Customer Support and Documentation | Email and live chat support; detailed guides and resources | 24/7 live chat, phone support, email ticket system; comprehensive documentation | Email and in-app chat support; comprehensive documentation and tutorials |
| Best-Fit Customer Profile | Larger merchants or those with complex analytics needs focusing on post-purchase attribution and lifetime value analysis | Small to mid-sized ecommerce businesses seeking to maximize revenue from existing customers through post-purchase upsells and cross-sells |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
