When evaluating form and survey builders for SaaS companies, it's essential to consider tools that offer scalability, integration capabilities, and user-friendly interfaces. Jotform, Fillout, and Google Forms are three prominent options in this space.
Jotform
Features
Jotform provides an extensive library of templates, allowing users to create forms and surveys without coding. It supports various field types, conditional logic, and payment integrations. Additionally, Jotform offers features like form analytics and reporting.
Pricing Model
Jotform operates on a tiered pricing structure:
- Starter (Free): Limited to 10 forms and 100 monthly submissions.
- Bronze: Approximately $39 per month, offering increased limits.
- Silver: Approximately $49 per month, with higher submission and storage capacities.
- Gold: Approximately $129 per month, providing the highest limits and additional features.
Nonprofit organizations and educational institutions can receive a 50% discount on paid plans. (jotform.com)
Pros and Cons
Pros:
- Extensive template library.
- Supports various integrations.
- Offers advanced features like form analytics.
Cons:
- Free plan has limited submissions and forms.
- Pricing may be higher compared to competitors.
Best-Fit Customer Profile
Jotform is suitable for SaaS companies that require a wide range of templates and advanced features, and are willing to invest in a paid plan for enhanced capabilities.
Fillout
Features
Fillout is a modern form builder emphasizing native integrations with Airtable and Notion, making it ideal for teams using these platforms. It offers unlimited forms, custom branding, and file uploads. Advanced features include logic branching and custom domains.
Pricing Model
Fillout offers a free plan with unlimited forms and up to 1,000 submissions per month. Paid plans include:
- Starter: Approximately $15 per month, with 1,000 submissions.
- Pro: Approximately $40 per month, offering 5,000 submissions.
- Business: Approximately $75 per month, providing 10,000 submissions.
Discounts are available for non-profits, students, and educational institutions. (fillout.com)
Pros and Cons
Pros:
- Native integrations with Airtable and Notion.
- Competitive pricing with a free tier.
- Advanced features in higher-tier plans.
Cons:
- Limited integrations beyond Airtable and Notion.
- Fewer templates compared to competitors.
Best-Fit Customer Profile
Fillout is ideal for SaaS companies already utilizing Airtable or Notion, seeking a cost-effective solution with essential form-building features.
Google Forms
Features
Google Forms offers a straightforward interface for creating forms and surveys, with real-time collaboration and basic analytics. It integrates seamlessly with other Google Workspace tools.
Pricing Model
Google Forms is entirely free to use, with no premium plans or hidden costs.
Pros and Cons
Pros:
- Completely free.
- Easy integration with Google Workspace.
- Real-time collaboration features.
Cons:
- Limited customization options.
- Lacks advanced features found in other tools.
Best-Fit Customer Profile
Google Forms is suitable for SaaS companies needing basic form functionalities without additional costs or advanced features.
Three-Way Comparison
| Feature | Jotform | Fillout | Google Forms |
|---|---|---|---|
| Templates | Extensive library | Limited | Basic templates |
| Integrations | Various integrations | Native integrations with Airtable and Notion | Seamless with Google Workspace |
| Pricing | Free plan; paid plans starting at approximately $39/month | Free plan; paid plans starting at approximately $15/month | Free |
| Customization | High customization capabilities | Moderate customization; limited integrations | Low customization |
| Advanced Features | Form analytics, reporting, payment integrations | Logic branching, custom domains | Basic analytics |
| Ease of Use | User-friendly interface | Modern interface with a focus on Airtable and Notion users | Extremely user-friendly; familiar to Google Workspace users |
| Support | 24/7 customer support; extensive documentation | Email support; limited documentation | Community support; extensive online resources |
| Best For | Companies needing a wide range of templates and advanced features | Teams using Airtable or Notion seeking a cost-effective solution | Users needing basic forms with seamless Google Workspace integration |
Situational Recommendations
For SaaS companies requiring extensive templates and advanced features: Jotform offers a comprehensive solution with a vast template library and advanced functionalities, making it suitable for complex form-building needs.
For teams already using Airtable or Notion: Fillout provides native integrations with these platforms, offering a streamlined experience for users familiar with these tools.
For companies needing basic forms with no additional costs: Google Forms is an excellent choice for straightforward form creation without the need for advanced features or integrations.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a
