Metrics that will help you succeed.
Each interaction between a visitor and your business is what defines his or her customer experience. With 74% of brands predicting that their customer experience will differentiate themselves from the competition, you're likely not alone. Therefore prioritizing your customer experience is necessary to stay ahead of the competition.
It's one thing to think you are providing a high quality customer experience, but it's another to be able to prove it. Make sure you're on top of the game by using these metrics to prove your customer experience is a cut above the rest.
Popular customer experience polls
- "How satisfied are you with [our business / our product / our content]"
- "How likely are you to refer us to a friend?"
- "How easy was it to find what you were looking for?"
- "Do you think we are doing a good job?"
- "How can we improve?"
You can see these questions in action on the Zigpoll attached to this page.
Those are just a few of the metrics you can use to determine the success of your customer experience and if want some custom examples, just contact us.
Conclusion
The bottom line is that knowledge is power and the best way to understand your customer is to ask them what they are thinking. Once you have their feedback it's up to you to listen, iterate and improve so you can have the best customer experience possible.