We are seeking a results-driven Mid-Level Marketing Manager to lead the end-to-end planning, execution, and optimization of digital marketing campaigns within our SaaS company targeting small to mid-sized businesses (SMBs). This role prioritizes measurable campaign performance and ROI, requiring expertise in digital marketing strategies, marketing analytics, and budget management. The ideal candidate will bridge strategic vision with tactical execution, using data insights to maximize customer acquisition, engagement, and retention.

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Mid-Level Marketing Manager Job Description: Leading Digital Campaigns and Measuring ROI in a SaaS Company Targeting Small to Mid-Sized Businesses

Job Title: Mid-Level Marketing Manager – Digital Campaigns & ROI Measurement in SaaS (SMB Focus)

Location:

[Insert Location or Remote Work Option]

Department:

Marketing

Reports To:

Marketing Director or Head of Marketing

Job Summary

We are seeking a results-driven Mid-Level Marketing Manager to lead the end-to-end planning, execution, and optimization of digital marketing campaigns within our SaaS company targeting small to mid-sized businesses (SMBs). This role prioritizes measurable campaign performance and ROI, requiring expertise in digital marketing strategies, marketing analytics, and budget management. The ideal candidate will bridge strategic vision with tactical execution, using data insights to maximize customer acquisition, engagement, and retention.

Key Responsibilities

1. Lead Digital Marketing Campaigns

Design, implement, and manage integrated digital campaigns targeting SMB audiences across channels such as PPC (Google Ads, Bing Ads), paid social (LinkedIn, Facebook Ads Manager), email marketing, SEO/SEM, content marketing, webinars, and events.
Collaborate with Product, Sales, and Customer Success teams to ensure cohesive messaging and campaign alignment.
Oversee campaign creative development, launch, monitoring, and reporting to deliver measurable impact.

2. Measure and Optimize ROI

Define and track KPIs aligned with business objectives, focusing on acquisition costs, conversion rates, customer lifetime value (CLTV), and return on marketing investment (ROMI).
Leverage analytics platforms (Google Analytics, Tableau, HubSpot Analytics) to monitor campaign performance.
Identify opportunities to improve underperforming campaigns through A/B testing, audience segmentation, and marketing automation.
Prepare clear, actionable marketing dashboards and ROI reports for leadership review.

3. Manage Marketing Budgets and Vendor Relations

Accurately plan and manage digital marketing budgets, allocating spend efficiently to high-performing channels.
Source, negotiate, and manage third-party vendors, agencies, and freelancers that support campaign execution.
Ensure cost-effective delivery while maintaining quality standards and timelines.

4. Conduct Market and Competitor Research

Continuously analyze SMB market trends, competitor digital strategies, and emerging marketing technologies.
Use insights to refine targeting, messaging, and campaign tactics that resonate with SMB audiences.

5. Own Marketing Technology Execution

Utilize marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, and marketing analytics tools to streamline campaigns and reporting.
Maintain clean data practices and collaborate with data and development teams to improve lead scoring, segmentation, and attribution accuracy.
Evaluate and implement new tools that enhance digital marketing productivity and ROI tracking.

6. Collaborate with Content and Creative Teams

Partner with content creators to develop assets including blogs, whitepapers, case studies, email sequences, and landing pages optimized for SMB audiences and SEO.
Ensure all digital marketing content is on-brand and tailored to the SMB buyer persona.

7. Mentor and Cross-Functional Collaboration

Guide junior marketers in digital campaign best practices and ROI-focused strategies.
Work closely with Sales and Customer Success teams to generate leads, nurture prospects, and close customers.
Facilitate customer feedback loops to inform campaign improvements.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
3-5 years of hands-on B2B SaaS marketing experience with a focus on SMB segments.
Proven success managing comprehensive digital campaigns and delivering measurable marketing ROI.
Proficient in marketing automation (HubSpot, Marketo), CRM systems (Salesforce), and digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Ads).
Strong expertise in PPC, SEO/SEM, email marketing, lead nurturing, and marketing analytics.
Advanced skills in Google Analytics, Tableau, or other data visualization/reporting tools.
Ability to distill complex data into actionable insights and communicate effectively with stakeholders.
Excellent project management capabilities with experience handling multiple campaigns simultaneously.

Preferred Skills and Certifications

Experience in high-growth SaaS or startup environments.
Familiarity with account-based marketing (ABM) strategies targeting SMBs.
Knowledge of data privacy regulations including GDPR and CCPA affecting marketing.
Certified in Google Ads, HubSpot Inbound Marketing, or related digital marketing credentials.
Strong creative and strategic thinking to innovate digital marketing approaches.
Results-oriented, adaptable, and able to thrive in fast-paced, dynamic work settings.
Collaborative leadership and mentoring abilities.

Why Join Us?

Play a pivotal role in expanding a SaaS product’s footprint within the underserved SMB market.
Collaborate with cross-disciplinary teams at the forefront of SaaS innovation.
Utilize cutting-edge marketing technology and data analytics to shape campaigns with measurable impact.
Enjoy autonomy in managing campaigns with the support of seasoned marketing leadership.
Competitive salary, performance bonuses, and professional growth opportunities.

Sample Job Titles for Posting

Mid-Level Marketing Manager – SaaS Digital Campaigns & ROI
SaaS Marketing Manager (SMB Focus) – Digital Strategy and Analytics Lead
Digital Marketing Manager – SaaS Growth & ROI Optimization
Marketing Manager – Campaign Execution & Analytics for SaaS SMB Market

Tips to Attract Top Candidates

Link to your company’s marketing technology stack, certification programs, and growth metrics.
Highlight unique team culture and professional development paths.
Mention data-driven hiring platforms like Zigpoll for candidate assessments to emphasize your commitment to analytics-driven marketing.

The Mid-Level Marketing Manager role is vital to executing successful digital campaigns that directly drive growth for SaaS companies serving small to mid-sized businesses. Clear focus on ROI measurement, budget management, and marketing technology expertise makes this position a cornerstone of your marketing organization.

By crafting a detailed, SEO-optimized job description tailored to digital campaign leadership and ROI measurement, SaaS businesses can attract qualified mid-level marketing professionals equipped to accelerate customer acquisition and retention within the SMB market.

For streamlined hiring and candidate evaluation, consider leveraging platforms such as Zigpoll to enhance data-driven decision-making in recruiting marketing talent.

By implementing this framework, your company can confidently recruit mid-level marketing managers who excel at leading digital campaigns that truly deliver measurable ROI for SaaS growth in the SMB segment.