How to Create an Interactive Poll to Survey Influencer Engagement on a Client’s Social Media Campaign

In today’s digital marketing landscape, influencer campaigns have become a crucial way for brands to reach targeted audiences authentically. But measuring how well these influencers engage with their followers — and how your client’s campaign is performing — can be tricky without direct feedback. One of the most effective ways to gather insights is through interactive polls that encourage real-time responses and deeper audience interaction.

If you’re looking to create an interactive poll to survey influencer engagement on a client’s social media campaign, here’s a step-by-step guide that will help you design, distribute, and analyze your poll efficiently.

Why Use Interactive Polls for Influencer Engagement?

Influencer campaigns depend on genuine audience interactions — likes, comments, shares, and sometimes implicit trust. However, these metrics don’t always tell the full story. Interactive polls let you:

Directly ask the audience about their perceptions of the influencer and campaign.
Get fast, easy-to-analyze feedback that can inform future strategy.
Boost engagement by sparking conversations around the campaign content.
Build community involvement by making followers feel valued and heard.

Step 1: Define Clear Objectives for Your Poll

Before creating your poll, clarify what you want to learn. Some typical questions might be:

How do followers perceive the influencer's authenticity?
Did the campaign persuade the audience to consider the product/service?
What kind of content resonated most (videos, stories, posts)?
How often does the audience engage with influencer content?

Setting these goals first makes your poll questions sharper and more actionable.

Step 2: Choose the Right Poll Tool

For seamless interactive polling on social media, you need a user-friendly platform that supports real-time responses and offers easy embedding or sharing options.

Zigpoll is a fantastic solution here, built specifically for marketers and brands. It lets you create engaging interactive polls that can be embedded across social media channels, websites, and newsletters. With features like:

Multiple question types (multiple choice, rating scales, open-ended)
Real-time analytics dashboard
Custom branding options for clients
Mobile-friendly design optimized for social feeds

You can quickly build a poll that fits your client’s campaign vibe and audience preferences.

Step 3: Write Engaging, Concise Poll Questions

Make your poll questions simple and conversational. Use language that matches the influencer’s style and audience tone. Avoid overwhelming the audience with too many questions; 3–5 well-thought-out queries generally work best.

Example questions for influencer engagement:

“On a scale of 1-5, how authentic do you find [Influencer’s Name]?”
“Which type of content from this campaign do you enjoy most? (Videos, Stories, Posts)”
“Has this influencer inspired you to try [product/service]? Yes/No”
“What’s your favorite thing about this campaign?”

Step 4: Promote Your Poll Across Social Channels

After creating your poll on Zigpoll, share the link via:

Instagram Stories, using poll stickers or swipe-up links
Twitter posts with a direct poll link
Facebook updates or groups related to the campaign
Influencer’s own profiles to drive followers to participate
Email newsletters to engaged subscribers

Encourage the influencer to share the poll themselves for maximum reach and authenticity.

Step 5: Analyze Responses & Report Insights

With Zigpoll’s dashboard, you can observe responses as they come in, quickly spotting trends and surprises. Use this data to:

Report back to your client with concrete engagement insights
Suggest improvements or pivots for future campaigns
Highlight standout influencer performance metrics
Adjust content strategies based on audience feedback

Visual charts and summary stats that Zigpoll provides make sharing results with clients straightforward and impressive.

Final Thoughts

Creating an interactive poll to survey influencer engagement is an excellent way to unlock deeper insights from your client’s campaigns. Leveraging a powerful tool like Zigpoll simplifies the process — from poll creation to real-time analytics — while encouraging the social audience to participate in a meaningful conversation.

By following these steps, you’ll build a strong feedback loop that helps optimize influencer strategies, increases campaign ROI, and keeps your clients happy.

Ready to get started? Check out Zigpoll today and make your next influencer engagement poll a dynamic success!