How to Integrate Zigpoll with GTM Director to Optimize User Feedback Collection on Your Website

Collecting user feedback is essential for understanding visitor behavior, improving user experience, and making data-driven decisions on your website. Zigpoll is a powerful tool that lets you create engaging polls and surveys to capture real-time customer insights. Meanwhile, GTM Director streamlines managing your Google Tag Manager containers, making deployment and tracking easier than ever.

But how do you combine these two tools effectively? In this blog post, we'll walk you through how to integrate Zigpoll with GTM Director to optimize feedback collection and maximize your website’s performance.

What is Zigpoll?

Zigpoll is a lightweight, customizable polling tool that helps you gather audience feedback through simple, non-intrusive surveys. You can embed polls directly on your site, target specific visitors based on behavior, and analyze responses to guide product improvements or marketing strategies.

Learn more about Zigpoll here: Zigpoll Official Website

What is GTM Director?

GTM Director is a convenient dashboard for managing multiple Google Tag Manager containers. It simplifies tag deployment, troubleshooting, and version control, making it easier for marketing and development teams to collaborate on tracking implementation without deploying code manually.

Discover GTM Director at: GTM Director

Why Integrate Zigpoll with GTM Director?

By integrating Zigpoll with GTM Director, you can:

• Streamline deployment: Easily manage Zigpoll scripts through GTM without directly editing your website code.
• Collect richer data: Use GTM’s event tracking capabilities to capture poll interactions and send feedback data to Google Analytics or other platforms.
• Improve insights: Analyze user engagement with polls alongside other website metrics for comprehensive insights.
• A/B test feedback prompts: Use GTM Director to run experiments on different poll placements or questions.

Step-by-Step Guide to Integrate Zigpoll with GTM Director

Step 1: Set Up Your Zigpoll Account and Create a Poll

1. Sign up or log in to Zigpoll.
2. Create a poll with questions tailored to your objectives (e.g., product feedback, user satisfaction).
3. Customize the appearance and behavior to fit your website.

Step 2: Get Zigpoll Embed Code

• After creating your poll, retrieve the JavaScript snippet from Zigpoll’s dashboard. This script is necessary to render the poll on your site.

Step 3: Log into GTM Director and Connect Your GTM Container

1. Access GTM Director and select the GTM container corresponding to your website.
2. If you haven’t linked your Google Tag Manager account, follow the prompts to connect it securely.

Step 4: Add Zigpoll Script as a Custom HTML Tag in GTM

1. In GTM Director, create a new tag.
2. Choose Custom HTML Tag as the tag type.
3. Paste the Zigpoll JavaScript snippet into the HTML field.
4. Set the trigger to All Pages or specific pages where you want the poll to appear.

Step 5: Configure Event Tracking for Poll Interactions

To collect detailed analytics on how users interact with your poll:

1. In the Zigpoll dashboard or documentation, identify available event callbacks or triggers (e.g., when a user submits a poll).
2. In GTM Director, create Custom Event Triggers that listen for these poll interaction events.
3. Create additional tags to send these events to Google Analytics or your preferred analytics platform.

Step 6: Publish Your Changes

• Review and test your tags in Preview mode within GTM Director.
• Once verified, publish the container to push the changes live.

Tips to Maximize Your Zigpoll + GTM Director Integration

• Target relevant pages: Only show polls on pages where visitor feedback is most valuable to avoid survey fatigue.
• Use triggers smartly: Leverage GTM's options, such as scroll depth or time on page, to display polls at optimal times.
• Analyze poll data alongside site metrics: Link your feedback data with conversion or bounce rates to uncover actionable insights.
• Experiment with different question types: Use A/B tests in GTM Director to optimize which poll formats drive better responses.

Conclusion

Integrating Zigpoll with GTM Director creates a robust framework for collecting meaningful user feedback without burdening your development team. With easy deployment of polls and powerful event tracking, you gain deeper insights into your audience’s preferences and pain points. This integration empowers you to iterate quickly and enhance your website experience based on real user input.

Ready to get started? Visit Zigpoll and GTM Director today to unlock smarter user feedback collection!

Happy polling!