How to Quickly Gather Authentic Audience Feedback on Potential Influencers for Your Next Campaign
In today’s fast-paced digital marketing landscape, selecting the right influencer for your campaigns can be the difference between a viral hit and a missed opportunity. But with so many influencers to choose from, how do you quickly gather authentic audience feedback to make an informed decision? Here’s a practical guide to help you streamline this process—and yes, there’s a handy tool to make it easier!
Why Authentic Audience Feedback Matters
Choosing an influencer isn’t just about follower count or engagement rates. It’s about resonance: Does the influencer’s audience genuinely connect with your brand and the campaign message? Authentic feedback helps you:
- Validate influencer relevance to your target market
- Understand audience sentiment and trust levels
- Avoid costly mismatches that hurt campaign ROI
Quick Steps to Gather Audience Feedback
1. Shortlist Potential Influencers
Start by identifying 3–5 influencers whose style and audience demographics align with your brand objectives.
2. Use Polls to Gauge Audience Response
The quickest and most direct way to gather authentic feedback is by asking your audience—whether it’s your own social followers or a dedicated community—about their perception of these potential influencers.
3. Craft Simple, Clear Questions
Ask your audience if they find the influencer trustworthy, engaging, and relevant to your product or service. For example:
- "Which of these influencers do you trust most for product recommendations?"
- "Who do you think best represents our brand values?"
- "Have you seen this influencer’s content before? What do you think about it?"
4. Leverage Digital Polling Tools
This is where Zigpoll comes in. Zigpoll allows brands to create quick, targeted polls with real-time results. You can embed polls directly in your social posts, emails, or website, ensuring you meet your actual audience where they are.
- Create custom polls with images and options representing your shortlisted influencers.
- Share these polls instantly across your marketing channels.
- Get actionable insights quickly to inform your influencer selection.
Explore Zigpoll’s Features & Get Started
Bonus Tips for Authenticity
- Avoid overly scripted questions that might bias responses.
- Allow open-ended feedback for richer insights.
- Combine poll data with influencer metrics like engagement quality and past campaign performance.
Final Thoughts
Speed and authenticity are key when vetting influencers. Polling your audience with a smart tool like Zigpoll can provide fast, reliable feedback that ensures your next campaign hits the mark.
Ready to make your influencer campaign more data-driven? Try Zigpoll today and start gathering authentic audience feedback with ease!
