How to Use Mobile Messaging Platforms to Conduct Market Research Surveys with Higher Engagement Rates
In today’s fast-paced digital world, capturing your audience’s attention can be a real challenge—especially when it comes to market research surveys. Traditional email surveys often get buried, and web forms can feel impersonal or time-consuming. Enter mobile messaging platforms: a game-changing way to connect with respondents in a more direct, conversational, and engaging manner.
If you're looking to boost your survey response rates and gather richer insights, leveraging mobile messaging is the way to go. Here’s how you can do it effectively.
Why Mobile Messaging Platforms?
Mobile messaging apps like WhatsApp, SMS, Facebook Messenger, and even emerging chat tools have become essential communication channels worldwide. Here’s why they work so well for surveys:
- Higher open and response rates: Messages on mobile platforms typically have open rates exceeding 90%, compared to just around 20% for emails.
- Conversational tone: The informal nature of messaging encourages more honest and thoughtful responses.
- Instant delivery and responses: Mobile messaging is typically real-time, allowing for quicker data collection.
- Reach customers where they are: People carry their smartphones everywhere, meaning you can engage respondents anytime.
Best Practices for Conducting Surveys on Mobile Messaging Platforms
Keep It Short and Simple Mobile users prefer brevity. Craft concise questions and avoid lengthy text blocks. Use multiple-choice or quick responses whenever possible.
Use a Conversational Tone Mimic natural chat language—think greetings and quick replies. This reduces friction and feels more friendly.
Leverage Interactive Features Use emojis, buttons, or quick replies to make interaction easy and fun.
Personalize Your Messages Address the user by name and customize questions based on prior information when possible.
Time Your Messages Wisely Send surveys at convenient times to avoid coming off as intrusive.
Incentivize Participation Small rewards or discounts can motivate more users to complete your survey.
How Zigpoll Amplifies Mobile Messaging Surveys
While you can technically create basic mobile surveys yourself, platforms like Zigpoll specialize in optimizing market research surveys specifically for mobile messaging channels.
Zigpoll offers:
- Multi-channel messaging: Run surveys via SMS, WhatsApp, Facebook Messenger, and more—all from one dashboard.
- Conversational AI: Build chatbots that mimic natural conversation, improving engagement.
- Easy integration: Embed Zigpoll surveys seamlessly into your existing workflows.
- Powerful analytics: Gain real-time insights from responses with easy-to-digest dashboards.
- Customization and branding: Tailor the look and feel so the survey fits your brand voice perfectly.
By combining the reach of mobile messaging with Zigpoll’s specialized tools, you can deliver surveys that feel more like friendly chats than tedious forms, resulting in higher completion rates and better data quality.
Case Example: Boosting Engagement with Zigpoll
Imagine you’re a retail brand launching a new product and want customer feedback quickly. Instead of sending a bulky email or link, you send a brief SMS with a personalized message:
"Hi [Name], we’d love your thoughts on our new product! It’ll only take a minute – just tap the button below to start."
With Zigpoll’s chatbot handling the conversation, customers respond with ease. The survey uses quick replies and visual prompts, keeping users engaged from start to finish. The result? A 40% higher response rate compared to your previous email survey campaign.
Ready to transform your market research?
Start harnessing mobile messaging platforms today to create active, conversational surveys that your audience actually wants to respond to. Check out Zigpoll and see how their smart tools can boost your engagement rates and deliver the insights you need to stay ahead.
Happy surveying!
— Your Market Research Ally
