How to Use Zigpoll to Gather User Feedback on Influencer Marketing Campaigns Within Your App

In today’s digital landscape, influencer marketing has become a powerful tool for brands to connect authentically with their audiences. However, to truly measure the effectiveness of your influencer campaigns and optimize future strategies, gathering direct user feedback is crucial. That’s where Zigpoll comes in. Zigpoll is a versatile in-app polling and survey platform designed to seamlessly collect user insights without disrupting the user experience.

In this blog post, we’ll explore how you can leverage Zigpoll to gather valuable feedback on your influencer marketing campaigns within your app.

Why Gather Feedback on Influencer Marketing Campaigns?

Influencer marketing can drive awareness and engagement, but how do you know if your target audience resonates with the influencers you partner with? Are users influenced by the content, or do they perceive it as inauthentic? By collecting user feedback, you gain insights such as:

• User perceptions of influencer credibility
• Content preferences and engagement drivers
• Suggestions for future influencer collaborations
• Overall campaign satisfaction and brand impact

This feedback helps you refine your approach, select the right influencers, and maximize ROI.

What is Zigpoll?

Zigpoll offers a sleek, simple solution to embed quick polls and surveys inside your mobile or web app. It prioritizes a smooth UX, enabling you to ask questions and capture feedback in real-time without redirecting or overwhelming users.

Key features include:

• Easy integration with API and SDKs
• Customizable poll formats (multiple-choice, rating scales, open text)
• Targeted polling based on user segments or behavior
• Real-time analytics dashboard
• Response export and integration with popular marketing platforms

How to Use Zigpoll to Gather Influencer Marketing Feedback

Here’s a step-by-step guide to get started:

1. Define Your Objectives

Before launching your poll, clarify what you want to learn. For example:

• Did users discover the app through an influencer?
• How did users rate the influencer’s content?
• What type of influencer content do users prefer?
• Would users follow a recommended influencer?

2. Design Engaging Questions

Create concise, straightforward polls that encourage participation. Examples:

• “How did you hear about our app? (Influencer, social media, friend, other)”
• “On a scale of 1-5, how much do you trust recommendations from [Influencer Name]?”
• “What influencer content do you enjoy most? (Tutorials, reviews, behind-the-scenes, giveaways)”

Using Zigpoll’s drag-and-drop builder, you can mix question types and tailor the poll’s look to match your app’s branding.

3. Integrate Zigpoll Inside Your App

Integrate Zigpoll’s SDK into your app for native polls or embed via webviews for cross-platform support. You can trigger polls after users interact with influencer content or at strategic times (e.g., post-purchase or after campaign launches).

4. Segment Your Audience

Use Zigpoll’s targeting features to send polls only to users exposed to influencer campaigns or within specific demographics. This ensures the feedback you collect is relevant and actionable.

5. Analyze Results in Real-Time

Access Zigpoll’s analytics dashboard to monitor user responses, track trends, and compare feedback across different influencer campaigns. Use this data to refine influencer selections and campaign content.

6. Act on Insights

Use the user feedback to optimize your influencer partnerships, improve messaging, and create content that truly resonates. Share findings internally with marketing teams and influencers to foster collaboration.

Final Thoughts

Incorporating Zigpoll into your app provides a dynamic, user-friendly method to gather direct feedback on your influencer marketing campaigns. By understanding your audience’s opinions and preferences, you position your campaigns for greater success and build stronger connections between your brand, influencers, and users.

Ready to start collecting valuable feedback? Visit Zigpoll.com to learn more and get started with your first in-app poll today!

If you want to dive deeper or need help integrating Zigpoll into your app, feel free to reach out or check their detailed documentation on the website.