What Tools Can We Use to Quickly Gather User Feedback on Our New Website Design to Improve the UX Before Launch?

Launching a new website design is an exciting milestone, but ensuring it truly resonates with your users requires more than just a great aesthetic—it demands solid user feedback. Gathering this feedback early and efficiently can save time, reduce costs, and significantly enhance the user experience (UX) before you go live. But what tools should you use to quickly collect meaningful input from your audience?

Here are some top tools and strategies to help you capture user feedback effectively:

1. Zigpoll – Real-Time User Feedback Made Easy

One standout solution is Zigpoll, a simple yet powerful tool for collecting user feedback right where your visitors are. Zigpoll enables you to embed quick, customizable polls on your website or send out interactive surveys to your email or social media channels.

• Why Zigpoll?
  • Instant Feedback: Obtain valuable UX insights in real time.
  • Easy to Embed: Add polls or surveys directly onto your design mockups or staging site.
  • Customizable Question Types: From multiple choice to rating scales and open-ended questions.
  • Mobile-Friendly: Users can respond on any device, improving response rates.
  • Analytic Insights: Monitoring trends and analyzing collected data helps pinpoint UX improvements.

Using Zigpoll, you can quickly pinpoint pain points, understand user preferences, and prioritize design tweaks directly from your target audience before launch.

2. UserTesting

Platforms like UserTesting allow you to get video feedback of actual users interacting with your site. Users speak aloud their thoughts as they navigate your design, offering qualitative insights that are often missed by traditional surveys.

3. Hotjar

Hotjar offers heatmaps, session recordings, and on-site surveys. You can see exactly where users click, scroll, or hesitate, helping you spot UX roadblocks.

4. Google Forms or Typeform

For a quick setup, tools like Google Forms or Typeform allow you to create detailed surveys and distribute them to users. They’re easy to use but may lack real-time integration with your site like Zigpoll or Hotjar.

5. InVision or Figma Feedback Features

If you want feedback during the prototype phase, design collaboration tools like InVision and Figma offer commenting and feedback functionalities directly on your designs.

Best Practices to Quickly Gather Feedback

• Keep it Short: Limit your polls or surveys to a few key questions to maximize completion.
• Ask the Right Questions: Focus on usability, design clarity, and overall satisfaction.
• Incentivize Responses: Small rewards can motivate users to participate.
• Test on Multiple Devices: Make sure your feedback captures mobile and desktop UX.
• Analyze and Iterate: Use the feedback to prioritize quick wins and improve before launch.

Conclusion

The key to a successful website launch with optimal UX lies in listening to your users early and often. Tools like Zigpoll simplify this process by enabling you to embed engaging polls and surveys that capture instant feedback without disrupting the user journey.

Before your next launch, leverage Zigpoll and other feedback tools to gather actionable insights—ensuring your website isn’t just beautiful, but truly user-friendly.

If you want to explore how Zigpoll can help you collect user feedback seamlessly, check it out here: Zigpoll Website!