Top Social Media Influencers with the Highest Engagement Rates in Home Gardening and Plant Care (Past 6 Months)
In the thriving sphere of home gardening and plant care, engagement rates are a powerful indicator of how influencers connect with their audiences. Below are the top social media influencers who have achieved the highest engagement rates over the last six months across platforms like Instagram, TikTok, YouTube, and Pinterest. These creators provide expert advice, creative inspiration, and real-time interaction, making them essential follows for anyone passionate about gardening and plant care.
1. Summer Rayne Oakes (@homesteadbrooklyn)
Platforms: Instagram, YouTube, Blog
Engagement Rate: 10-12% average on Instagram, millions of views on YouTube tutorials
Summer Rayne Oakes is an eco-activist and urban gardener celebrated for her deep knowledge in sustainable indoor gardening. Her Instagram content—covering plant propagation, eco-friendly products, and plant styling—generates thousands of comments and shares, reflecting her dedicated, active community. Summer’s authentic storytelling and interactive live Q&A sessions foster meaningful engagement.
Why Engage with Summer Rayne Oakes?
- Detailed, hands-on tutorials like How to Propagate Plants
- Live streams answering follower questions in real time
- Partnerships with sustainable brands adding authenticity
- Regular, engaging posts that encourage user participation
Explore her vibrant community here: Summer Rayne Oakes on Instagram
2. Steph Calvert (@stepractical)
Platforms: TikTok, Instagram, YouTube
Engagement Rate: Over 15% on TikTok, around 10% on Instagram
Steph Calvert is renowned for her short, practical, and humorous plant care videos that make gardening accessible to all. Her TikTok content frequently surpasses 5 million views, leveraging trends and relatable tips to spark massive interaction through shares, comments, and duets.
Why Engage with Steph Calvert?
- Viral-friendly TikTok videos with quick houseplant hacks
- Approachable and personable style resonates with beginners
- Interactive Instagram Stories and polls deepen community bonds
- Highly responsive to follower comments and requests
Follow her for daily plant inspiration:
TikTok @stepractical | Instagram @stepractical
3. Summer Taylor (@summer_taylor)
Platforms: Instagram, YouTube
Engagement Rate: 8-11% on Instagram, 1M+ views per YouTube tutorial
Summer Taylor combines lush aesthetic plant photography with expert gardening advice focused on indoor, outdoor, and edible plants. Her content inspires dialogue through detailed captions and themed series, making her a highly followed name among plant enthusiasts.
Why Engage with Summer Taylor?
- Beautifully curated posts with rich, informative captions
- Themed content series enhancing follower anticipation
- Collaborative Instagram Live sessions with other influencers
- Active engagement via comments and follower polls
Discover her botanical world: Summer Taylor on Instagram
4. Kenra Pearce (@houseplantjournal)
Platforms: Instagram, Blog
Engagement Rate: Around 13%, notably high interaction on Stories and Reels
Founder of the House Plant Journal, Kenra Pearce is known for practical advice focused on solving common houseplant problems. Her Instagram Reels and live plant diagnosis sessions create direct interaction with followers, fostering a highly engaged plant parent community.
Why Engage with Kenra Pearce?
- Actionable troubleshooting and plant care advice with real-time engagement
- Frequent user-generated content featuring followers’ plants
- Live sessions offering instant follower support and problem-solving
Join here: @houseplantjournal
5. George Clarke (@theplantfather)
Platforms: TikTok, Instagram, YouTube
Engagement Rate: 10-18% on TikTok, consistently high Instagram engagement
Known as “The Plant Father,” George Clarke uses an energetic and humorous approach to educate and entertain. His mix of tutorials, plant hauls, and meme-style content creates a vibrant and highly interactive audience across platforms.
Why Engage with George Clarke?
- Entertaining and educational content optimized for TikTok’s algorithm
- Use of trending sounds and hashtags for maximum reach
- Personalized responses and audience shout-outs
- Collaborative videos expanding community connections
Follow George for fun plant content:
TikTok @theplantfather | Instagram @theplantfather
6. Summer Tomasek (@sfgirlbybay)
Platforms: Instagram, Pinterest, Blog
Engagement Rate: 8-10% on Instagram, 10,000+ monthly Pinterest repins/shares
Summer Tomasek artfully merges bohemian interior design with plant care, inspiring followers to integrate greenery into stylish living spaces. Her Pinterest boards serve as dynamic inspiration hubs with high engagement rates.
Why Engage with Summer Tomasek?
- Visual storytelling linking plants to lifestyle and home decor
- SEO-optimized blog and Pinterest content driving cross-platform engagement
- Responsive interaction fostering a loyal community
Explore her aesthetic:
Instagram @sfgirlbybay | Pinterest sfgirlbybay
7. Maria Failla-Giordano (@succulentmeetsfire)
Platforms: Instagram, TikTok
Engagement Rate: 14-17% on Instagram, up to 20% on TikTok
Maria captivates a niche audience with dramatic succulent displays, DIY projects, and unusual plants. Her engagement is boosted by interactive content such as plant ID quizzes and hashtag challenges that encourage community sharing.
Why Engage with Maria Failla-Giordano?
- Niche content with striking visuals fueling follower enthusiasm
- Interactive quizzes and follower features
- Strong community identity supported by dedicated hashtags
Connect with succulent passion:
Instagram @succulentmeetsfire | TikTok @succulentmeetsfire
8. Summer Stone (@urban_horticulture)
Platforms: YouTube, Instagram
Engagement Rate: 12% average on Instagram Stories, 20% subscriber growth on YouTube
Specializing in urban and edible gardening, Summer Stone’s content emphasizes food sustainability and container gardening. Her well-produced YouTube videos receive high watch times and engagement, supported by interactive Instagram Q&A.
Why Engage with Summer Stone?
- Educational deep-dives into urban and edible gardening
- Sustainability messaging that resonates with conscious gardeners
- Regular interactive Instagram content enabling community dialogue
Grow with her:
YouTube Summer Stone | Instagram @urban_horticulture
9. Candice Witvoet (@botanicly)
Platforms: Instagram, TikTok
Engagement Rate: 11-14% on Instagram, rising TikTok interaction for tutorials
Candice combines botanical science with creative plant care, sharing tutorials on rare and complex plants. Her scientific yet engaging approach builds a loyal community focused on taking plant care to the next level.
Why Engage with Candice Witvoet?
- Fact-based, step-by-step tutorials with clear benefits to followers
- Strong engagement through community troubleshooting and Q&A
- Visual demonstrations enabling follower participation
Learn more here: @botanicly on Instagram
10. Summer Gold (@plantsnob)
Platforms: Instagram, Blog, Podcast
Engagement Rate: Around 10% on Instagram, growing podcast audience
As “The Plant Snob,” Summer Gold elevates plant care by blending luxurious aesthetics with serious horticultural insights. Her high-quality multimedia content, including a popular podcast, invites deeper conversation among plant lovers.
Why Engage with Summer Gold?
- Multi-format content including podcasts and blogs enriching follower experience
- Collaborations with industry experts and influencers
- Stylish, science-backed posts appealing to sophisticated audiences
Elevate your plant care: Instagram @plantsnob
Measuring Engagement and Trends in Home Gardening Influencer Marketing
Brands and marketers tracking engagement trends around home gardening influencers can use tools like Zigpoll to analyze audience sentiment and interaction metrics. Interactive polls and surveys help understand follower preferences and optimize content strategies.
Summary
Over the past six months, these top social media influencers have achieved remarkable engagement rates in the home gardening and plant care niche. Their success stems from authentic content, interactive communication, and strong community building. Whether through TikTok’s viral videos, Instagram’s visually rich posts, or YouTube’s detailed tutorials, these creators foster active, passionate plant parent communities.
Following these influencers is a great way to stay inspired, learn expert gardening tips, and engage with dynamic plant-loving networks.
Join these top influencers and be part of the growing movement of engaged home gardening communities!
