When evaluating the best attribution survey tools for ecommerce, it's crucial to consider several factors:

• Core Features and Functionality: Does the tool offer the survey types and data collection methods you need?
• Pricing Model: Is the pricing structure transparent and scalable?
• Ease of Setup and Use: How user-friendly is the platform for both setup and ongoing use?
• Integrations: Does it integrate seamlessly with your existing ecommerce platform, such as Shopify?
• Customer Support and Documentation: Is responsive support and comprehensive documentation available?
• Best-Fit Customer Profile: Is the tool tailored to your business size and industry needs?

In this article, we'll compare four attribution survey tools—Zigpoll, Asklayer, Simplesat, and Delighted—based on these criteria to help you make an informed decision.

1. Zigpoll

Summary: Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.

Features:

• Survey Types: Post-purchase, on-site, and exit-intent surveys.
• Data Collection: Zero-party data, ensuring high-quality insights.
• Customization: Flexible question formats and custom styling options.
• AI Insights: Automatic AI-driven analysis of survey responses.
• Integrations: Seamless integration with Shopify.

Pricing Approach: Zigpoll offers a tiered pricing model:

• Lite: Free plan with up to 100 responses per month.
• Standard: Approximately $29 per month for up to 500 responses.
• Advanced: Approximately $97 per month for up to 2,000 responses.
• Ultimate: Approximately $194 per month for unlimited responses.

Pros:

• Shopify Integration: Easy setup and management within the Shopify ecosystem.
• Survey Variety: Supports multiple survey types, catering to different customer touchpoints.
• AI Insights: Provides actionable insights through AI analysis.
• Customization: Offers extensive customization options for surveys.

Cons:

• Pricing for High Volumes: Costs can escalate for businesses with large response volumes.
• Feature Limitations on Lower Tiers: Some advanced features are restricted to higher-tier plans.

Best For: Shopify merchants seeking a comprehensive, customizable survey tool with AI-driven insights.

2. Asklayer

Summary: Asklayer is a Shopify app that delivers micro-surveys and on-site feedback at multiple touchpoints, aiming to capture customer sentiments effectively.

Features:

• Survey Types: Micro-surveys and on-site feedback forms.
• Data Collection: Captures customer sentiments and feedback in real-time.
• Customization: Offers customizable survey designs to match store branding.
• Integrations: Integrates with Shopify and other platforms.

Pricing Approach: Asklayer provides tiered pricing based on response volume and features, with a free plan available for basic usage.

Pros:

• Real-Time Feedback: Enables immediate collection of customer sentiments.
• Customization: Allows for survey designs that align with store branding.
• Integrations: Supports integration with Shopify and other platforms.

Cons:

• Limited Advanced Features: Some advanced features may be restricted to higher-tier plans.
• Pricing Transparency: Specific pricing details may not be readily available.

Best For: Merchants looking for a straightforward tool to gather real-time customer feedback through micro-surveys.

3. Simplesat

Summary: Simplesat specializes in one-click CSAT, CES, and NPS surveys tailored for managed service providers (MSPs) and service teams.

Features:

• Survey Types: CSAT, CES, and NPS surveys.
• Data Collection: Gathers customer satisfaction and effort scores.
• Customization: Provides customizable survey templates.
• Integrations: Integrates with various platforms, including Shopify.

Pricing Approach: Simplesat offers tiered pricing based on response volume and features, with a free trial available.

Pros:

• Specialized Surveys: Focuses on key customer satisfaction metrics.
• Customization: Offers customizable survey templates.
• Integrations: Supports integration with various platforms, including Shopify.

Cons:

• Niche Focus: Primarily designed for service providers, which may not suit all ecommerce businesses.
• Limited Survey Types: Focuses mainly on CSAT, CES, and NPS surveys.

Best For: Service-oriented businesses seeking specialized customer satisfaction surveys.

4. Delighted

Summary: Delighted offers simple NPS, CSAT, and CES surveys for ecommerce via email and SMS, aiming to capture customer feedback efficiently.

Features:

• Survey Types: NPS, CSAT, and CES surveys.
• Data Collection: Collect