When evaluating form and survey builders for Shopify stores, consider the following criteria:
- Core Features and Functionality: Assess the range and depth of form elements, customization options, and data collection capabilities.
- Pricing Model: Examine cost structures, including free tiers, subscription plans, and any usage-based fees.
- Ease of Setup and Use: Evaluate the intuitiveness of the user interface and the simplicity of the setup process.
- Integrations: Ensure compatibility with Shopify and other essential platforms.
- Customer Support and Documentation: Review the availability and quality of support resources.
- Best-Fit Customer Profile: Identify the target audience each tool is best suited for.
1. Typeform
Summary: Typeform offers a conversational form and survey builder known for its beautiful user experience.
Features:
- Interactive, conversational forms
- Customizable templates
- Conditional logic
- Integrations with tools like Slack, Zapier, Canva, and Klaviyo
Pricing Approach:
- Free tier available
- Paid plans start at $29 per month, with annual billing offering a 16% discount
- Higher tiers provide additional features and response limits
Pros:
- Engaging, user-friendly interface
- Extensive customization options
- Strong integration ecosystem
Cons:
- Higher pricing compared to some competitors
- Limited response limits on lower-tier plans
Best For: Businesses seeking highly interactive forms with a focus on user engagement.
2. Google Forms
Summary: Google Forms is a free, simple survey and form builder by Google.
Features:
- Basic form creation
- Real-time collaboration
- Integration with Google Sheets for data analysis
Pricing Approach:
- Completely free to use
- No premium plans or additional costs
Pros:
- No cost
- Easy to use
- Seamless integration with Google Workspace
Cons:
- Limited customization and design options
- Basic functionality may not meet advanced needs
Best For: Individuals or small teams needing simple forms without additional features.
3. Jotform
Summary: Jotform is an online form and survey builder with extensive templates.
Features:
- Drag-and-drop form builder
- Over 10,000 templates
- Conditional logic
- Payment integrations
Pricing Approach:
- Free tier available
- Paid plans start at $24 per month, with annual billing offering a discount
- Higher tiers offer more submissions and storage
Pros:
- Extensive template library
- User-friendly interface
- Flexible payment options
Cons:
- Free plan has limited submissions
- Some advanced features require higher-tier plans
Best For: Users needing a wide variety of templates and payment integration options.
4. Tally
Summary: Tally is a free, minimal form builder with a Notion-like editing experience.
Features:
- Simple, intuitive form builder
- Unlimited forms and responses
- Customizable themes
- Embeddable forms
Pricing Approach:
- Free to use
- No premium plans or hidden fees
Pros:
- Completely free
- Minimalist design
- Unlimited forms and responses
Cons:
- Limited advanced features
- Lacks extensive integrations
Best For: Users seeking a straightforward, no-cost form builder.
5. Cognito Forms
Summary: Cognito Forms is an online form builder with payment processing and conditional logic.
Features:
- Advanced data collection
- Conditional logic
- Payment integrations
- Data encryption
Pricing Approach:
- Free tier available
- Paid plans start at $15 per month, with annual billing offering a discount
- Higher tiers provide more entries and features
Pros:
- Advanced features at a lower cost
- Strong security measures
- Flexible payment options
Cons:
- User interface may be less intuitive
- Limited design customization
Best For: Users needing advanced features and security at an affordable price.
Comparison Table
| Feature | Typeform | Google Forms | Jotform |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
