When evaluating the best form and survey builders for SaaS companies, it's essential to consider factors such as core features, pricing models, ease of use, integrations, customer support, and the specific needs of your organization. Below is a detailed comparison of five popular tools: Paperform, Tally, Jotform, Google Forms, and Typeform.

1. Paperform

Summary

Paperform is a versatile form builder that enables users to create forms resembling custom-designed landing pages, offering a high degree of customization and a user-friendly interface.

Features

• Unlimited Forms and Submissions: All plans provide unlimited forms and submissions, catering to various business needs.
• Customizable Branding: Offers options to remove or minimize Paperform branding, allowing for a more personalized user experience.
• Integrations: Supports over 2,000 integrations, including popular platforms like Shopify, enabling seamless workflow automation.
• Payment Processing: Facilitates online payments through integrations with Stripe, PayPal, Square, and Braintree, supporting various currencies.
• Custom Pricing Rules: Allows the creation of dynamic pricing structures based on user inputs, enhancing flexibility in pricing models.

Pricing Approach

Paperform offers tiered pricing:

• Free Plan: Ideal for individuals and small teams starting out.
• Essentials: Priced at $24/month (billed annually), suitable for small teams seeking essential features.
• Pro: At $49/month (billed annually), it caters to small teams needing advanced functionalities.
• Business: For $99/month (billed annually), it targets organizations requiring scalability and superior compliance.

Additional users can be added at $9/month per user, with a maximum of 25 users. All pricing is in USD and excludes sales taxes. (paperform.co)

Pros

• Highly customizable forms that can mimic landing pages.
• Extensive integration options.
• Flexible pricing plans catering to different business sizes.

Cons

• The learning curve may be steep for users unfamiliar with advanced form builders.
• Some advanced features are only available in higher-tier plans.

Best For

SaaS companies seeking a highly customizable form builder with extensive integration capabilities and flexible pricing options.

2. Tally

Summary

Tally is a free, minimalistic form builder that offers a Notion-like editing experience, focusing on simplicity and ease of use.

Features

• Unlimited Forms and Submissions: Provides unlimited forms and responses for free, with most features available without limits.
• Intuitive Editor: Features a simple, text-based editor that allows users to create forms by typing questions, similar to drafting a document.
• Custom Domains and Branding: Available in Pro and Business plans, enabling users to remove Tally branding and use custom domains.
• Team Collaboration: Pro and Business plans support team workspaces, facilitating collaboration among team members.
• Integrations: Offers integrations with various platforms, including Google Sheets and Zapier, to automate workflows.

Pricing Approach

Tally operates on a freemium model:

• Free Plan: Includes unlimited forms and responses, with most features available at no cost.
• Pro: Priced at $29/month, offering advanced features like custom domains and team collaboration.
• Business: At $89/month, it provides additional business-oriented features such as data retention control and email verification.

This pricing structure ensures accessibility for individuals and small teams while offering scalability for growing businesses. (tally.so)

Pros

• Free plan with generous features suitable for startups and small teams.
• User-friendly, text-based editor.
• Affordable paid plans with valuable additional features.

Cons

• Advanced features like custom domains and team collaboration are locked behind paid plans.
• Limited advanced customization options compared to some competitors.

Best For

SaaS startups and small teams looking for a cost-effective, easy-to-use form builder with essential features.

3. Jotform

Summary

Jotform is a comprehensive online form and survey builder known for its extensive template library and user-friendly interface.

Features

• Extensive Template Library: Offers a vast collection of templates for various use cases, facilitating quick form creation.
• Form Widgets: Provides a wide range of widgets to enhance form functionality, including payment integrations and data visualization tools.
• Conditional Logic: Allows for dynamic form behavior based on user inputs, improving user experience.
• Integrations: Supports integrations with numerous platforms, including CRM systems, email marketing tools, and payment gateways.
• Collaboration Tools: Enables team collaboration with features like form sharing and approval workflows.

Pricing Approach

Jotform offers tiered pricing:

• Free Plan: Allows up to five forms and 100 monthly submissions.
• Bronze: At $39/month, includes 25 forms and 1,000 monthly submissions.
• Silver: Priced at $49/month, offering 50 forms and 2,500 monthly submissions.
• Gold: At $129/month, provides 100 forms and 10,000 monthly submissions.�

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.