When evaluating the best Shopify survey apps for Shopify Plus merchants, it's crucial to consider several factors:
- Core Features and Functionality: Assess the range and depth of survey tools offered.
- Pricing Model: Understand the cost structure, including any free tiers and scalability.
- Ease of Setup and Use: Evaluate how quickly and intuitively the app can be integrated and operated.
- Integrations: Check compatibility with Shopify and other platforms.
- Customer Support and Documentation: Consider the quality and availability of support resources.
- Best-Fit Customer Profile: Determine which type of merchant each app is best suited for.
Below is a comparison of five prominent survey apps: ReConvert, Sogolytics, Gojiberry, Promoter.io, and Zigpoll.
1. ReConvert
Summary: ReConvert is a Shopify thank-you page builder that integrates survey widgets and upsell tools, aiming to enhance post-purchase customer engagement.
Features:
- Customizable thank-you pages with survey integration.
- Upsell and cross-sell functionalities.
- Order tracking and customer feedback collection.
Pricing Approach:
- Offers a free trial period.
- Subscription-based pricing with tiers based on features and usage.
Pros:
- Direct integration with Shopify for seamless setup.
- Focus on post-purchase engagement to boost sales.
Cons:
- Limited survey customization compared to dedicated survey platforms.
- Primarily designed for upselling, which may not suit all merchants.
Best For: Merchants seeking to enhance post-purchase engagement and increase average order value through upselling.
2. Sogolytics
Summary: Sogolytics is a survey design and Voice of Customer (VoC) analytics platform with multilingual capabilities, suitable for comprehensive customer feedback initiatives.
Features:
- Multilingual survey creation.
- Advanced analytics and reporting tools.
- Customizable survey templates.
Pricing Approach:
- Free Pro plan with basic features.
- Paid plans (Pro, Pro Max, Enterprise) with higher response and email limits.
Pros:
- Generous free plan suitable for small projects.
- Scalable plans to accommodate growing needs.
Cons:
- Higher-tier plans can be costly for small businesses.
- Some advanced features may require a learning curve.
Best For: Businesses needing robust survey tools with advanced analytics and multilingual support.
3. Gojiberry
Summary: Gojiberry is a Shopify survey app focused on post-purchase attribution and customer polls, aiming to gather actionable insights from customers.
Features:
- Post-purchase surveys for feedback collection.
- Customer polls to gauge satisfaction and preferences.
- Integration with Shopify for seamless data collection.
Pricing Approach:
- Subscription-based pricing with tiers based on features and usage.
Pros:
- Direct integration with Shopify for easy setup.
- Focus on post-purchase feedback to inform business decisions.
Cons:
- Limited survey customization compared to more comprehensive platforms.
- May not offer as many advanced analytics features.
Best For: Merchants seeking to gather post-purchase feedback to inform product and service improvements.
4. Promoter.io
Summary: Promoter.io is a dedicated Net Promoter Score (NPS) platform with automatic scheduling and lifecycle measurement, designed to measure customer loyalty.
Features:
- Automated NPS surveys.
- Lifecycle measurement to track customer sentiment over time.
- Integration with various platforms for data collection.
Pricing Approach:
- Subscription-based pricing with tiers based on features and usage.
Pros:
- Specialized focus on NPS for measuring customer loyalty.
- Automated scheduling for consistent feedback collection.
Cons:
- Limited to NPS surveys, lacking broader survey capabilities.
- May not integrate directly with Shopify without additional setup.
Best For: Businesses focused on measuring and improving customer loyalty through NPS surveys.
5. Zigpoll
Summary: Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys with zero-party data collection, aiming to enhance customer engagement and data collection.
Features:
- Post-purchase surveys for immediate feedback.
- On-site surveys to capture visitor insights.
- Exit-intent surveys to understand reasons for cart abandonment.
- Zero-party data collection for personalized marketing.
Pricing Approach:
- Offers a free trial period.
- Subscription-based pricing with tiers based on features and usage.
Pros:
- Easy Shopify integration for quick setup.
- Flexible survey types to capture diverse customer insights.
- Clean user interface for both merchants and customers.