When evaluating the best Shopify survey apps for DTC brands, it's essential to consider several factors:
- Core Features and Functionality: Does the app offer the survey types and customization options you need?
- Pricing Model: Is the pricing structure aligned with your budget and expected usage?
- Ease of Setup and Use: How straightforward is the installation and daily operation?
- Integrations: Does it seamlessly integrate with Shopify and other platforms you use?
- Customer Support and Documentation: Is assistance readily available, and is the documentation comprehensive?
- Best-Fit Customer Profile: Is the app tailored to the specific needs of your business?
Let's delve into each tool to provide a clear comparison.
1. AskNicely
Summary: AskNicely is a customer feedback platform specializing in Net Promoter Score (NPS) surveys, designed to help businesses gauge customer satisfaction and loyalty.
Features:
- NPS Surveys: Focuses on measuring customer loyalty through NPS.
- Real-Time Feedback: Collects and analyzes feedback in real-time.
- Automated Workflows: Integrates feedback into automated workflows for timely responses.
- Reporting and Analytics: Provides insights into customer sentiments and trends.
Pricing Model: Pricing details are not publicly available on their website. It's advisable to contact AskNicely directly for a customized quote based on your business needs.
Pros:
- Specialized Focus: Tailored for NPS surveys, offering in-depth insights into customer loyalty.
- Real-Time Data: Enables prompt action based on customer feedback.
- Automated Integration: Streamlines feedback into existing workflows.
Cons:
- Limited Survey Types: Primarily focuses on NPS, which may not suit all survey needs.
- Pricing Transparency: Lack of publicly available pricing information.
Best For: Businesses seeking to measure and improve customer loyalty through NPS surveys.
2. SurveyMonkey
Summary: SurveyMonkey is a widely recognized general-purpose survey platform that offers a variety of survey types and customization options.
Features:
- Survey Creation: Build unlimited surveys, forms, and quizzes.
- Question Variety: Offers multiple question types, including multiple choice, text, and rating scales.
- Advanced Logic: Utilizes skip logic and question piping for personalized surveys.
- Data Analysis: Provides real-time results, charts, and data export options.
- Integrations: Connects with over 200 platforms, including Slack, HubSpot, and Mailchimp.
Pricing Model:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: $99/month, includes unlimited surveys and up to 1,000 responses per month.
- Advantage Annual: $39/month (billed annually), includes unlimited surveys and up to 15,000 responses per year.
- Premier Annual: $139/month (billed annually), includes unlimited surveys and up to 40,000 responses per year.
Pros:
- Versatility: Suitable for various survey needs beyond NPS.
- Comprehensive Features: Offers a wide range of customization and analysis tools.
- Scalability: Pricing tiers accommodate different response volumes.
Cons:
- Pricing Complexity: Multiple tiers can be confusing.
- Response Limits: Free plan has significant limitations on responses.
Best For: Businesses needing a flexible survey tool with a broad range of features.
3. Gojiberry
Summary: Gojiberry is a Shopify survey app designed for post-purchase attribution and customer polls, aiming to gather insights directly from customers after a purchase.
Features:
- Post-Purchase Surveys: Collect feedback immediately after purchase to understand customer satisfaction.
- Customer Polls: Engage customers with polls to gather opinions on products and services.
- Attribution Tracking: Analyze which marketing channels are driving sales.
- Integration: Seamlessly integrates with Shopify for easy setup.
Pricing Model: Pricing details are not publicly available on their website. It's advisable to contact Gojiberry directly for a customized quote based on your business needs.
Pros:
- Shopify Integration: Designed specifically for Shopify users, ensuring compatibility.
- Post-Purchase Focus: Gathers timely feedback immediately after purchase.
- Attribution Insights: Helps in understanding the effectiveness of marketing efforts.
Cons:
- Limited Information: Lack of publicly available pricing and detailed feature information.
- Niche Focus: Primarily targets post-purchase feedback, which may not suit all survey needs.
Best For: Shopify merchants looking to gather post-purchase feedback and analyze marketing attribution.
4. Asklayer
Summary: Asklayer is a Shopify app that offers micro-surveys and on-site feedback collection at multiple touchpoints, aiming to capture customer insights
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
