When evaluating zero-party data platforms for Shopify Plus merchants, two notable options are Asklayer and AskNicely. Both tools aim to enhance customer engagement and feedback collection but differ in their approaches and features.

Asklayer

Asklayer is a Shopify micro-survey and on-site feedback app designed to collect zero-party data at multiple touchpoints throughout the customer journey.

Features

• Survey Types: Offers a variety of question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
• Survey Delivery: Supports on-site widgets, links, emails, exit surveys, and post-purchase surveys.
• Targeting and Triggers: Provides advanced targeting options based on URL, device, geolocation, and more. Triggers include immediate display, timers, idle timers, scroll depth, exit intent, and custom JavaScript triggers.
• Integrations: Integrates with platforms like Shopify, Mailchimp, Klaviyo, Google Analytics, Google Sheets, and Google Tag Manager. Additionally, it offers over 5,000 integrations via webhooks.
• Analytics and Reporting: Includes charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and CSV exporting.
• Security and Compliance: Ensures GDPR and CCPA compliance, ADA/WCAG compliance, and offers two-factor authentication (2FA).

Pricing Model

Asklayer offers tiered pricing based on response volume:

• Free Plan: 25 responses per month.
• Basic Plan: $21 per month for 200 responses per month.
• Standard Plan: $44 per month for 1,000 responses per month.
• Pro Plan: $111 per month for 3,000 responses per month.

Additional responses are billed at $0.1 per response. (asklayer.io)

Pros

• Comprehensive Survey Capabilities: Wide range of question types and delivery methods.
• Advanced Targeting and Triggers: Allows precise targeting and customized survey triggers.
• Extensive Integrations: Supports numerous platforms and offers extensive integration options.

Cons

• Pricing Complexity: Additional response costs can add up, especially for high-traffic sites.
• Learning Curve: The array of features may require time to master.

Best-Fit Customer Profile

Ideal for established Shopify Plus merchants seeking a versatile and feature-rich survey tool to gather detailed customer insights across various touchpoints.

AskNicely

AskNicely is a customer feedback platform focused on Net Promoter Score (NPS) surveys, tailored for e-commerce and service businesses.

Features

• Survey Types: Primarily offers NPS and Customer Satisfaction (CSAT) surveys.
• Survey Delivery: Provides email and SMS surveys, QR code surveys, mobile app surveys, and white-label surveys.
• Integrations: Integrates with platforms like Slack, Microsoft Teams, Google Sheets, and offers API data extraction.
• Analytics and Reporting: Includes AI-powered dynamic surveys, automated workflows, reports, leaderboards, AI insight reports, and real-time TV display.
• Security and Compliance: Ensures data security with encryption and compliance with industry standards.

Pricing Model

AskNicely offers three main plans:

• Learn: Starting from $500 per year for up to 500 responses; pricing scales with response volume.
• Grow: Includes all features in Learn, plus additional capabilities; pricing scales with response volume.
• Transform: Includes all features in Grow, plus enterprise-level features; pricing scales with response volume.

Specific pricing details are available upon request. (asknicely.com)

Pros

• NPS Focus: Specializes in NPS and CSAT surveys, providing in-depth customer satisfaction insights.
• AI-Powered Insights: Offers AI-driven reports and automated workflows for actionable feedback.
• Team Collaboration: Integrates with Slack and Microsoft Teams for seamless team collaboration.

Cons

• Limited Survey Types: Focuses mainly on NPS and CSAT, lacking the variety of question types found in other platforms.
• Pricing Transparency: Pricing details are not fully transparent and require direct contact for accurate quotes.

Best-Fit Customer Profile

Suitable for e-commerce and service businesses aiming to measure and improve customer satisfaction through NPS and CSAT surveys.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.