When evaluating post-purchase survey tools for ecommerce startups, it's essential to consider how Asklayer and Delighted cater to different business needs. Asklayer offers a comprehensive suite of survey tools integrated directly into your Shopify store, enabling real-time feedback collection at various customer touchpoints. Delighted, on the other hand, provides a streamlined experience management platform that focuses on gathering actionable feedback through simple surveys delivered via email and SMS.
Asklayer
Features
Asklayer specializes in on-site surveys, allowing ecommerce businesses to collect feedback directly from customers during their shopping experience. Key features include:
- Multiple Survey Channels: Post-purchase surveys, link-based surveys, email surveys, and popup surveys.
- Advanced Targeting: Ability to target specific pages and user segments for tailored feedback collection.
- Question Variety: Supports various question types, including multiple-choice, rating scales, and open-ended questions.
- Branching Logic: Enables dynamic survey paths based on user responses.
- Integrations: Offers integrations with platforms like Shopify, Google Analytics, and email marketing tools.
Pricing Model
Asklayer's pricing is tiered based on response volume and features:
- Free Plan: 25 responses per month, suitable for small businesses or testing purposes.
- Basic Plan: Approximately $21 per month for up to 200 responses, ideal for small sites and blogs.
- Standard Plan: Approximately $44 per month for up to 1,000 responses, catering to established stores.
- Pro Plan: Approximately $111 per month for up to 3,000 responses, offering advanced features like AI summaries and integration assistance.
Additional responses are billed at a rate of $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive Survey Options: Multiple channels and question types allow for versatile feedback collection.
- Advanced Targeting: Tailor surveys to specific user behaviors and pages.
- Integration Support: Connects with various platforms to streamline data collection.
Cons:
- Complexity for Beginners: The array of features may be overwhelming for startups without dedicated resources.
- Pricing Structure: Costs can escalate with increased response volumes, potentially impacting budget-conscious startups.
Best-Fit Customer Profile
Asklayer is well-suited for ecommerce startups seeking in-depth, on-site feedback through various survey channels and advanced targeting capabilities. It's ideal for businesses with the resources to manage and analyze detailed customer insights.
Delighted
Features
Delighted focuses on simplicity and ease of use, offering:
- Survey Delivery: Surveys sent via email and SMS.
- Question Types: Primarily NPS, CSAT, and CES surveys.
- Integrations: Supports integrations with platforms like Shopify, Slack, and Zendesk.
- Reporting: Provides pre-built reports and dashboards for quick insights.
Pricing Model
Delighted offers several pricing tiers based on the number of responses:
- Free Plan: Includes 1 project, 4 pre-built feedback reports, and supports up to 50 responses per month.
- Starter Plan: Approximately $17 per month for up to 50 responses.
- Growth Plan: Approximately $35 per month for up to 100 responses.
- Advanced Plan: Approximately $134 per month; details on response limits are not specified.
- Premium Plan: Approximately $224 per month; details on response limits are not specified.
Additional responses are billed at a rate of $0.10 per response, depending on the plan. (capterra.com)
Pros and Cons
Pros:
- Simplicity: Easy to set up and use, with minimal technical requirements.
- Cost-Effective for Small Volumes: Affordable pricing for startups with lower response needs.
- Quick Insights: Pre-built reports facilitate rapid understanding of customer feedback.
Cons:
- Limited Survey Types: Focuses mainly on NPS, CSAT, and CES, which may not capture the full spectrum of customer sentiments.
- Less Customization: Fewer options for survey customization and advanced targeting compared to competitors.
Best-Fit Customer Profile
Delighted is ideal for ecommerce startups seeking a straightforward, cost-effective solution for gathering basic customer feedback through NPS, CSAT, and CES surveys. It's best suited for businesses with limited resources or those just starting to collect customer insights.
Side-by-Side Comparison
| Feature | Asklayer | Delighted |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Email, SMS |
| Question Types | Multiple-choice, rating scales, open-ended, NPS, CSAT, CES | NPS, CSAT, CES |
| Advanced Targeting | Yes | No |
| Integrations | Shopify, Google Analytics, email marketing tools | Shopify, Slack, Zendesk, Webhooks |
| Pricing | Free plan; paid plans start at approximately $21/month for 200 responses | Free plan; paid plans start at approximately $17/month for 50 responses |
| Ease of Use | Moderate; may require time to learn | High |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
