When evaluating customer feedback platforms for small ecommerce businesses, it's essential to consider tools that align with your specific needs and budget. Asklayer and Delighted are two such platforms, each offering unique features tailored to different business requirements.
Asklayer
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to capture customer insights at various touchpoints throughout the shopping experience.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling feedback collection at multiple customer interaction points.
- Survey Customization: Offers unlimited surveys with various question types, including single choice, multiple choice, and NPS.
- Advanced Targeting: Provides advanced page and user targeting, allowing surveys to be displayed based on specific user behaviors or demographics.
- Integrations: Integrates with platforms like Shopify, Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Includes charting and reporting features, cross-tabulation, and AI-driven summaries for actionable insights.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic Plan: Priced at $29 per month, offering 200 responses per month and additional features.
- Standard Plan: At $59 per month, it provides 1,000 responses per month with further enhancements.
- Pro Plan: For $149 per month, it includes 3,000 responses per month and advanced features like AI summaries and integration assistance.
Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive Survey Options: Multiple survey channels and question types cater to diverse feedback collection needs.
- Advanced Targeting: Ability to target specific user behaviors enhances the relevance of collected data.
- Integration Capabilities: Seamless integration with popular ecommerce and analytics platforms streamlines data management.
Cons:
- Pricing Structure: Costs can escalate with increased response volumes, potentially impacting budget-conscious businesses.
- Complexity for Beginners: The array of features may require a learning curve for users new to survey tools.
Best-Fit Customer Profile
Asklayer is well-suited for small to medium-sized ecommerce businesses seeking a versatile and customizable feedback solution, especially those already using Shopify and requiring advanced targeting and analytics capabilities.
Delighted
Delighted is a straightforward survey tool that specializes in collecting customer feedback through NPS, CSAT, and CES surveys via email and SMS.
Features
- Survey Types: Focuses on NPS, CSAT, and CES surveys to gauge customer satisfaction and loyalty.
- Survey Distribution: Delivers surveys through email and SMS, facilitating easy access for customers.
- Integrations: Offers integrations with platforms like Slack, Shopify, Zendesk, Salesforce, Segment, and HubSpot.
- Analytics: Provides pre-built reports, including dashboards, over-time metrics, and benchmarks.
Pricing Model
Delighted's pricing is based on the number of responses per month:
- Free Plan: Allows up to 25 responses per month with basic features.
- Starter Plan: At $19 per month, it includes 50 responses per month and additional features.
- Growth Plan: For $39 per month, it offers 100 responses per month with further enhancements.
- Advanced Plan: Priced at $149 per month, it provides 250 responses per month and advanced features.
- Premium Plan: At $249 per month, it includes 500 responses per month and premium integrations. (delighted.com)
Additional responses are available at varying rates, and annual payment options may offer discounts. (trustradius.com)
Pros and Cons
Pros:
- Simplicity: User-friendly interface suitable for businesses seeking straightforward feedback collection.
- Integration Options: Wide range of integrations with popular platforms enhances workflow efficiency.
- Scalability: Flexible pricing plans accommodate businesses as they grow.
Cons:
- Limited Survey Types: Focuses primarily on NPS, CSAT, and CES surveys, which may not capture the full spectrum of customer feedback.
- Pricing for Higher Tiers: Costs can increase significantly at higher response volumes, potentially affecting budget constraints.
Best-Fit Customer Profile
Delighted is ideal for small ecommerce businesses looking for a simple and effective way to measure customer satisfaction and loyalty through standardized survey methods.
Side-by-Side Comparison
| Feature | Asklayer | Delighted |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Email, SMS |
| Survey Types | Multiple question types, including NPS | NPS, CSAT, CES |
| Integrations | Shopify, Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Slack, Shopify, Zendesk, Salesforce, Segment, HubSpot |
| Pricing | Free plan with 25 responses/month; paid plans starting at $29/month | Free plan with 25 responses/month; paid plans starting at $19/month |
| Advanced Targeting | Advanced page and user targeting |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
