When evaluating customer feedback platforms for Shopify Plus merchants, it's essential to consider tools that seamlessly integrate with Shopify and offer features tailored to e-commerce needs. Asklayer and Delighted are two such platforms, each with distinct offerings.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback application designed to collect customer insights at various touchpoints within the shopping experience.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling feedback collection at multiple customer interaction points.
- Survey Customization: Offers unlimited surveys with various question types, branching logic, and randomization to tailor the feedback process.
- Targeting and Analytics: Provides advanced page and user targeting, IP and location tracking, NPS and CSAT scoring, and AI-generated summaries and action lists.
- Integrations: Integrates with over 5,000 applications via webhooks, including Shopify, and offers integration assistance services.
Pricing Model
Asklayer offers tiered pricing based on monthly orders, with plans starting from $29 per month for unlimited responses and features. The Plus & Multi-site plan is priced at $299 per month, accommodating up to five sites. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive Feedback Channels: Multiple survey channels facilitate diverse customer engagement.
- Advanced Targeting and Analytics: Detailed targeting and analytics support informed decision-making.
- Extensive Integrations: Broad integration capabilities enhance functionality.
Cons:
- Complex Pricing Structure: Multiple plans and pricing tiers may be challenging to navigate.
- Potential Overkill for Small Merchants: Advanced features might be excessive for smaller businesses.
Best-Fit Customer Profile
Asklayer is ideal for established Shopify Plus merchants seeking a comprehensive, customizable feedback solution with advanced analytics and extensive integration capabilities.
Delighted
Delighted is a straightforward survey tool focusing on NPS, CSAT, and CES metrics, delivered via email and SMS, tailored for e-commerce businesses.
Features
- Survey Types: Specializes in NPS, CSAT, and CES surveys to gauge customer satisfaction.
- Survey Delivery: Delivers surveys through email and SMS, facilitating easy customer access.
- Integrations: Offers over 35 free integrations, including Shopify, Slack, and Zendesk, with additional premium integrations available.
- Branding and Customization: Provides branding customization options, including logo and color adjustments.
Pricing Model
Delighted's pricing is based on response volume and user access:
- Free Plan: Up to 25 responses per month with one user.
- Starter Plan: $19 per month for up to 50 responses and two users.
- Growth Plan: $39 per month for up to 100 responses and three users.
- Advanced Plan: $149 per month for up to 250 responses and five users.
- Premium Plan: $249 per month for up to 500 responses and ten users, with additional premium integrations. (delighted.com)
Pros and Cons
Pros:
- Simplicity: User-friendly interface suitable for quick deployment.
- Affordable Entry-Level Plan: The free plan is accessible for small businesses.
- E-commerce Focus: Tailored for e-commerce metrics, aiding in customer satisfaction measurement.
Cons:
- Limited Survey Types: Focuses primarily on NPS, CSAT, and CES, lacking broader survey capabilities.
- Limited Advanced Features: May lack advanced analytics and customization options found in other platforms.
Best-Fit Customer Profile
Delighted is best suited for small to medium-sized Shopify Plus merchants seeking a straightforward, cost-effective solution to measure customer satisfaction through NPS, CSAT, and CES surveys.
Side-by-Side Comparison
| Feature | Asklayer | Delighted |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Email, SMS |
| Survey Types | Unlimited surveys with various question types, branching logic, randomization | NPS, CSAT, CES surveys |
| Targeting and Analytics | Advanced page and user targeting, IP and location tracking, NPS and CSAT scoring, AI summaries | Limited targeting and analytics capabilities |
| Integrations | Over 5,000 via webhooks, including Shopify | 35+ free integrations, including Shopify, with premium options |
| Pricing | Plans starting at $29/month for unlimited responses; Plus & Multi-site at $299/month | Free plan up to 25 responses; paid plans from $19/month for 50 responses |
| Branding Customization | No branding on higher-tier plans | Branding customization available |
| Ideal For | Established merchants needing comprehensive feedback solutions | Small to medium-sized merchants seeking simple customer satisfaction surveys |
Which to Choose
When deciding between Asklayer and Delighted, consider the following scenarios:
For Comprehensive Feedback Needs: If your Shopify Plus store requires diverse survey channels, advanced targeting, and in-depth analytics, Asklayer is the more suitable choice.
For Simple Customer Satisfaction Measurement: If your focus is on straightforward NPS, CSAT, and CES surveys to gauge customer satisfaction, Delighted offers a cost-effective and user-friendly solution.
Evaluate your business requirements, budget, and desired features to select the platform that aligns best with your objectives.
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look.
