When evaluating customer feedback platforms for ecommerce, Asklayer and Delighted offer distinct approaches tailored to different business needs. Asklayer provides a comprehensive suite for gathering insights through micro-surveys and on-site feedback at various touchpoints, while Delighted specializes in simple NPS, CSAT, and CES surveys delivered via email and SMS. This comparison examines their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to assist in determining which platform aligns best with your ecommerce objectives.

Asklayer

Features

Asklayer offers a versatile set of tools designed to capture customer feedback across multiple touchpoints:

• Survey Delivery Channels: Supports post-purchase, link, email, and popup surveys, enabling diverse engagement strategies.
• Survey Customization: Provides unlimited surveys with various question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
• Advanced Logic and Targeting: Features branching logic, randomization, and advanced page and user targeting to tailor surveys effectively.
• Integrations: Offers over 5,000 integrations via webhooks, along with native integrations for platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
• Analytics and Reporting: Includes charting, reporting, cross-tabulation, NPS and CSAT calculations, AI summaries, and data filtering.

Pricing Model

Asklayer's pricing is structured to accommodate various business sizes and needs:

• Free Plan: Allows up to 25 responses per month with unlimited surveys and basic features.
• Basic Plan: Priced at $29 per month, includes 200 responses per month and additional features.
• Standard Plan: At $59 per month, offers 1,000 responses per month with further enhancements.
• Pro Plan: For $149 per month, provides 3,000 responses per month and advanced functionalities.

Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)

Ease of Setup and Use

Asklayer emphasizes user-friendliness with a no-code setup, allowing users to create and deploy surveys without technical expertise. Its mobile-first design ensures responsiveness across devices, and the platform is optimized for speed, minimizing impact on site performance. (asklayer.io)

Integrations

Asklayer integrates with a wide array of platforms, including:

• Ecommerce Platforms: Shopify, WooCommerce, Wix, and more.
• Email Marketing: Mailchimp, Klaviyo.
• Analytics: Google Analytics, Google Tag Manager.

These integrations facilitate seamless data synchronization and workflow automation. (asklayer.io)

Customer Support and Documentation

Asklayer provides comprehensive support through:

• Documentation: Extensive guides and tutorials covering setup, features, and best practices.
• Customer Support: Accessible via email and live chat, with a dedicated support team to assist with inquiries and issues.

Best-Fit Customer Profile

Asklayer is well-suited for:

• Small to Medium-Sized Ecommerce Stores: Looking to implement diverse feedback mechanisms without extensive technical resources.
• Businesses Seeking Customizable Feedback Solutions: Desiring flexibility in survey design and targeting.
• Companies Requiring Multi-Channel Feedback Collection: Aiming to engage customers through various touchpoints.

Delighted

Features

Delighted focuses on simplicity and ease of use for collecting customer feedback:

• Survey Delivery Channels: Primarily offers email and SMS surveys, with support for web, link, SDK, and kiosk platforms.
• Survey Customization: Provides pre-built templates for NPS, CSAT, and CES surveys, with options for branding customization.
• Integrations: Supports over 35 integrations, including Slack, Shopify, Webhooks, and Zendesk.
• Analytics and Reporting: Includes pre-built reports such as Dashboard, Over Time, Snapshot, Metrics, Additional Questions, Pivot Table, and Benchmarks.

Pricing Model

Delighted offers tiered pricing based on the number of responses per month:

• Free Plan: Includes 1 project, 4 pre-built feedback reports, and branding customization.
• Starter Plan: At $17 per month, includes 50 responses per month.
• Growth Plan: At $35 per month, includes 100 responses per month.
• Advanced Plan: At $134 per month, includes 500 responses per month.
• Premium Plan: At $224 per month, includes 5 projects.

Additional responses are billed at $0.10 per response. (capterra.com)

Ease of Setup and Use

Delighted is designed for quick deployment with minimal setup:

• User Interface: Intuitive and straightforward, allowing users to create and launch surveys rapidly.
• Survey Distribution: Easy integration with existing email and SMS channels for seamless survey distribution.

Integrations

Delighted integrates with a variety of platforms, including:

• Ecommerce Platforms: Shopify.�

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.