When evaluating survey applications for Shopify stores, it's essential to understand the distinct functionalities and target audiences of each tool. Asklayer and Fairing serve different purposes within the e-commerce ecosystem.
Asklayer is a Shopify micro-survey and on-site feedback app that collects customer insights at various touchpoints throughout the shopping experience. It enables store owners to gather real-time feedback, enhancing customer engagement and satisfaction.
Fairing, on the other hand, is a Shopify post-purchase attribution survey app that focuses on understanding customer behavior after a purchase. It provides deep analytics integrations to help store owners assess the effectiveness of their marketing channels and strategies.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys at multiple touchpoints to capture immediate customer feedback.
- On-Site Feedback: Collect insights directly from customers during their shopping journey.
- Branching Logic: Create dynamic surveys that adapt based on user responses.
- Randomization: Randomize answer choices to reduce bias.
- Advanced Targeting: Utilize page and user targeting to display surveys to specific customer segments.
- Integrations: Connect with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
Pricing Model
Asklayer offers tiered pricing based on response volume, with a free plan and paid plans starting at $29 per month. The Pro plan, priced at $149 per month, includes additional features such as branding removal, IP and location tracking, and AI summaries. (asklayer.io)
Pros and Cons
Pros:
- Real-Time Feedback: Capture immediate insights to make timely improvements.
- Customizable Surveys: Tailor surveys to specific customer segments.
- Comprehensive Integrations: Seamlessly connect with various marketing tools.
Cons:
- Learning Curve: Some users may find the setup process complex.
- Pricing: The Pro plan may be considered expensive for small businesses.
Best-Fit Customer Profile
Asklayer is ideal for Shopify store owners seeking to gather real-time customer feedback to inform immediate decisions and improvements. It's well-suited for businesses aiming to enhance customer engagement and satisfaction through targeted surveys.
Fairing
Features
- Post-Purchase Surveys: Collect feedback from customers after they complete a purchase.
- Attribution Analysis: Understand which marketing channels are driving sales.
- Deep Analytics Integrations: Integrate with platforms like Google Analytics and Shopify Analytics for comprehensive data analysis.
- Customizable Surveys: Design surveys to gather specific insights related to the purchase experience.
Pricing Model
Fairing's pricing is based on monthly orders, with plans starting at $29 per month. The Plus & Multi-site plan, priced at $299 per month, offers additional features such as unlimited responses and support for up to five sites. (asklayer.io)
Pros and Cons
Pros:
- Post-Purchase Insights: Gain valuable feedback on the purchasing process.
- Attribution Analysis: Identify effective marketing channels.
- Multi-Site Support: Manage surveys across multiple Shopify stores.
Cons:
- Limited Survey Channels: Focuses primarily on post-purchase surveys, which may not capture feedback from other stages of the customer journey.
- Pricing: The Plus & Multi-site plan may be considered expensive for small businesses.
Best-Fit Customer Profile
Fairing is best suited for Shopify store owners who want to analyze post-purchase customer behavior and assess the effectiveness of their marketing strategies. It's ideal for businesses aiming to optimize their marketing efforts based on customer feedback.
Side-by-Side Comparison
| Feature | Asklayer | Fairing |
|---|---|---|
| Survey Type | Micro-surveys at multiple touchpoints | Post-purchase surveys |
| Targeting | Advanced page and user targeting | Limited targeting options |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Google Analytics, Shopify Analytics |
| Pricing | Free plan; paid plans start at $29/month; Pro plan at $149/month | Plans start at $29/month; Plus & Multi-site plan at $299/month |
| Best-Fit Customer Profile | Businesses seeking real-time customer feedback to inform immediate decisions | Businesses analyzing post-purchase behavior and marketing effectiveness |
Which to Choose
When deciding between Asklayer and Fairing for your Shopify store, consider your specific needs:
Choose Asklayer if you require real-time feedback from customers at various touchpoints to make immediate improvements and enhance engagement.
Choose Fairing if your focus is on understanding post-purchase behavior and evaluating the effectiveness of your marketing channels.
Assess your business objectives and select the tool that aligns best with your goals.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.
