When evaluating attribution survey tools for ecommerce, two notable options are Asklayer and Fairing. Asklayer is a Shopify app that offers micro-surveys and on-site feedback at multiple touchpoints, while Fairing provides post-purchase attribution surveys with deep analytics integrations. This article compares Asklayer vs Fairing for ecommerce by examining their features, pricing, ease of use, integrations, customer support, and ideal customer profiles.
Asklayer
Features
Asklayer enables ecommerce businesses to collect customer feedback through various survey types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT. It supports unlimited surveys and questions, with advanced targeting options based on URL, language, referring website, device, page view history, page view frequency, login state, and geolocation. The tool offers multiple delivery channels, such as on-site widgets, links, emails, exit surveys, and post-purchase surveys. Automation features include self-notifications, follow-up emails, display and skip logic, and integrations with platforms like Shopify, Mailchimp, and Klaviyo. Analytics capabilities encompass charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and CSV exporting. Security measures include cookie-free service, GDPR and CCPA compliance, ADA/WCAG compliance, and two-factor authentication. (asklayer.io)
Pricing
Asklayer offers several pricing tiers:
- Free: 25 responses per month, unlimited surveys, and basic integrations.
- Basic: $21 per month (billed annually), 200 responses per month, and additional features.
- Standard: $44 per month (billed annually), 1,000 responses per month, and additional features.
- Pro: $111 per month (billed annually), 3,000 responses per month, and additional features.
Additional responses are priced at $0.1 per response. (asklayer.io)
Ease of Setup and Use
Asklayer provides a user-friendly interface with a quick signup process and no credit card required for the free account. The platform is designed for ease of use, allowing users to create and deploy surveys without technical expertise. (asklayer.io)
Integrations
Asklayer integrates with Shopify, Mailchimp, and Klaviyo. It also offers over 5,000 integrations via webhooks, enabling connections with various other platforms. (asklayer.io)
Customer Support and Documentation
Asklayer offers support through a knowledge base, email support, live chat, and level 2 (direct-to-engineer) support. The platform provides comprehensive documentation to assist users in setting up and utilizing its features effectively. (asklayer.io)
Best-Fit Customer Profile
Asklayer is well-suited for small to medium-sized ecommerce businesses seeking to gather customer feedback through various survey types and delivery channels. Its tiered pricing allows businesses to scale as needed, making it adaptable to different business sizes and needs.
Fairing
Features
Fairing specializes in post-purchase attribution surveys, enabling ecommerce businesses to collect feedback from customers after a purchase. It offers deep analytics integrations, allowing businesses to analyze customer responses in conjunction with sales data. The platform supports various question types and survey customization options to tailor the feedback collection process.
Pricing
Specific pricing details for Fairing are not publicly available. Prospective users are encouraged to contact Fairing directly for current pricing information.
Ease of Setup and Use
Fairing is designed to integrate seamlessly with ecommerce platforms, particularly Shopify, facilitating straightforward setup. The user interface is intuitive, enabling users to create and manage post-purchase surveys with ease.
Integrations
Fairing integrates with Shopify, providing a seamless experience for Shopify users. It also offers integrations with analytics platforms, enabling businesses to analyze survey data alongside sales data.
Customer Support and Documentation
Fairing provides customer support through various channels, including email and live chat. The platform offers comprehensive documentation to assist users in setting up and utilizing its features effectively.
Best-Fit Customer Profile
Fairing is ideal for established ecommerce businesses using Shopify that wish to gather post-purchase feedback to understand customer behavior and improve marketing strategies. Its focus on post-purchase surveys makes it particularly suitable for businesses looking to analyze customer feedback in the context of sales data.
Side-by-Side Comparison
The following table summarizes the key features and pricing approaches of Asklayer and Fairing:
| Feature | Asklayer | Fairing |
|---|---|---|
| Survey Types | Single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES/CSAT | Post-purchase attribution surveys with various question types |
| Survey Delivery Channels | On-site widgets, links, emails, exit surveys, post-purchase surveys | Post-purchase surveys integrated with ecommerce platforms |
| Integrations | Shopify, Mailchimp, Klaviyo, over 5,000 integrations via webhooks | Shopify, analytics platforms |
| Pricing Model | Tiered pricing based on response volume, starting with a free plan and paid plans ranging from $21 to $111 per month | Pricing details not publicly available; contact Fairing directly for current rates |
| Ease of Use | User-friendly interface with quick signup and no credit card required for the free account | Intuitive setup and management of post-purchase surveys |
| Customer Support | Knowledge base, email support, live chat, level 2 support | Email and live chat support |
| Best-Fit Customer Profile | Small to medium-sized ecommerce businesses seeking versatile survey tools |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
