When evaluating post-purchase survey tools for SaaS companies, it's essential to consider how each platform aligns with your specific needs. In this comparison of Asklayer vs Fairing for SaaS companies, we'll delve into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Asklayer
Asklayer is a Shopify-centric survey and on-site feedback application designed to collect customer insights at various touchpoints. It offers a range of features aimed at enhancing customer engagement and data collection.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, allowing flexibility in reaching customers.
- Survey Types: Provides multiple question formats, including single choice, multiple choice, star rating, and NPS.
- Advanced Targeting: Enables precise targeting based on URL, product, cart, user tags, language, device, and more.
- Integrations: Offers integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Features charts, reporting, cross-tabulation, and AI-driven summaries for data analysis.
Pricing Model
Asklayer offers tiered pricing based on response volume, with a free plan allowing up to 25 responses per month. Paid plans start at $21 per month for 200 responses, scaling up to $149 per month for 3,000 responses. Additional responses are priced at $0.1 per response. (asklayer.io)
Pros
- Comprehensive Survey Options: The variety of survey channels and question types facilitates diverse data collection methods.
- Advanced Targeting Capabilities: Allows for precise audience segmentation, enhancing the relevance of surveys.
- Integration Support: Seamless integration with popular platforms streamlines data management.
Cons
- Shopify-Centric: Primarily designed for Shopify, which may limit its applicability for SaaS companies using other platforms.
- Pricing Structure: The tiered pricing may become costly as response volumes increase.
Best-Fit Customer Profile
Asklayer is well-suited for SaaS companies operating on Shopify that require versatile survey tools with advanced targeting and integration capabilities.
Fairing
Fairing is a post-purchase attribution survey app tailored for Shopify, focusing on gathering customer feedback to inform business decisions.
Features
- Survey Channels: Primarily offers post-purchase surveys to capture immediate customer feedback.
- Attribution Analysis: Provides insights into customer purchase motivations and sources.
- Integrations: Integrates with Shopify and other platforms to enhance data collection and analysis.
- Analytics: Delivers deep analytics to interpret customer feedback effectively.
Pricing Model
Fairing's pricing details are not specified in the available sources. It's advisable to contact Fairing directly for the most current pricing information.
Pros
- Focused Feedback Collection: Specializes in post-purchase surveys, providing targeted insights into customer behavior.
- Attribution Insights: Helps understand the factors influencing customer purchases, aiding in strategic decision-making.
Cons
- Limited Survey Channels: Primarily focuses on post-purchase surveys, which may not capture the full customer journey.
- Integration Details: Specific integration capabilities are not detailed in the available information.
Best-Fit Customer Profile
Fairing is ideal for SaaS companies using Shopify that seek in-depth post-purchase insights to refine their marketing and sales strategies.
Side-by-Side Comparison
| Feature | Asklayer | Fairing |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Post-purchase |
| Survey Types | Single choice, multiple choice, star rating, NPS | Not specified |
| Advanced Targeting | URL, product, cart, user tags, language, device, etc. | Not specified |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Shopify and other platforms (specifics not detailed) |
| Analytics | Charts, reporting, cross-tabulation, AI-driven summaries | Deep analytics (specifics not detailed) |
| Pricing | Free plan up to 25 responses; paid plans from $21/month for 200 responses to $149/month for 3,000 responses | Pricing details not specified; contact Fairing directly for current rates |
| Best-Fit Customer | SaaS companies on Shopify needing versatile survey tools with advanced targeting and integrations | SaaS companies on Shopify seeking in-depth post-purchase insights to refine strategies |
Which to Choose
When deciding between Asklayer and Fairing, consider the following:
For Comprehensive Survey Needs: If your SaaS company requires a variety of survey channels and advanced targeting capabilities, Asklayer may be more suitable.
For Focused Post-Purchase Insights: If your primary goal is to gain deep post-purchase insights to inform strategic decisions, Fairing could be the better fit.
Ultimately, the choice depends on your specific requirements, budget, and the depth of insights you aim to achieve.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
