When evaluating attribution survey tools for direct-to-consumer (DTC) brands, two notable options are Asklayer and Grapevine Surveys. Both integrate with Shopify to collect customer feedback, but they differ in features, pricing, ease of use, and target audiences.
Asklayer
Asklayer is a Shopify app designed to gather customer insights through micro-surveys and on-site feedback at various touchpoints.
Features
- Survey Types: Offers multiple question types, including single-choice, multiple-choice, open text, CSAT, and NPS questions.
- Survey Placement: Supports on-site surveys and post-purchase feedback.
- Targeting: Advanced targeting options based on page and user behavior.
- Integrations: Provides basic integrations with other platforms.
- Reporting: Includes detailed reporting and charting capabilities.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: Up to 25 responses per month.
- Basic Plan: Approximately $21 per month for up to 200 responses.
- Standard Plan: Approximately $44 per month for up to 1,000 responses.
- Pro Plan: Approximately $111 per month for up to 3,000 responses.
Additional responses are billed at a rate of $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros
- Customization: Highly customizable surveys to match brand aesthetics.
- Advanced Targeting: Ability to target specific pages and user segments.
- Mobile Optimization: Surveys are designed to be mobile-friendly.
Cons
- Pricing Complexity: Additional charges for extra responses can add up.
- Integration Limitations: Basic integrations may not suffice for all users.
Best-Fit Customer Profile
Ideal for established DTC brands seeking customizable surveys with advanced targeting capabilities.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on collecting post-purchase feedback through surveys on the order status page.
Features
- Survey Types: Supports multiple question types, including single-choice, multiple-choice, open text, CSAT, and NPS questions.
- Survey Placement: Primarily post-purchase surveys on the order status page.
- Integrations: Offers integrations with platforms like Klaviyo, Shopify Flow, GA4, Google Sheets, and Judge.me.
- Reporting: Provides detailed reporting and analytics.
Pricing Model
Grapevine Surveys offers a flat-rate pricing model:
- Complete Plan: $25 per month for unlimited surveys and responses. (grapevine-surveys.com)
Pros
- Simplicity: Flat-rate pricing with no additional fees.
- Comprehensive Integrations: Supports a wide range of integrations.
- Ease of Use: User-friendly interface for survey creation and management.
Cons
- Limited Survey Placement: Focuses mainly on post-purchase surveys.
- Less Customization: Fewer customization options compared to competitors.
Best-Fit Customer Profile
Suitable for DTC brands looking for a straightforward, cost-effective solution for post-purchase feedback.
Side-by-Side Comparison
| Feature | Asklayer | Grapevine Surveys |
|---|---|---|
| Survey Types | Multiple question types, including CSAT and NPS | Multiple question types, including CSAT and NPS |
| Survey Placement | On-site and post-purchase | Primarily post-purchase |
| Integrations | Basic integrations | Integrations with Klaviyo, Shopify Flow, GA4, Google Sheets, and Judge.me |
| Pricing Model | Tiered pricing based on response volume; additional charges for extra responses | Flat-rate pricing at $25 per month for unlimited surveys and responses |
| Customization | High customization to match brand aesthetics | Limited customization options |
| Targeting | Advanced targeting based on page and user behavior | Limited targeting options |
| Ease of Use | User-friendly interface with mobile optimization | User-friendly interface with a focus on post-purchase surveys |
| Best-Fit Customer | Established DTC brands seeking customizable surveys with advanced targeting | DTC brands looking for a straightforward, cost-effective post-purchase feedback solution |
Which to Choose
When deciding between Asklayer and Grapevine Surveys for DTC brands, consider the following:
Asklayer: Best suited for brands that require customizable surveys with advanced targeting capabilities across various touchpoints.
Grapevine Surveys: Ideal for brands seeking a simple, cost-effective solution focused on post-purchase feedback.
Your choice should align with your brand's specific needs, budget, and desired level of customization.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look.
