When evaluating customer feedback platforms for SaaS companies, it's essential to consider tools that effectively capture insights at various customer touchpoints. Two such tools are Asklayer and Hulk NPS Post Purchase Survey. Asklayer is a Shopify micro-survey and on-site feedback app that collects data at multiple touchpoints, while Hulk NPS Post Purchase Survey is a Shopify app focused on capturing Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages.
Asklayer
Features
Asklayer offers a comprehensive suite of features designed to gather actionable customer feedback:
- Survey Channels: Supports post-purchase, link, email, and popup surveys, allowing flexibility in data collection methods.
- Survey Customization: Provides unlimited surveys with various question types, including single choice, multiple choice, star rating, and NPS.
- Advanced Targeting: Enables advanced page and user targeting, allowing surveys to be displayed based on specific user behaviors or demographics.
- Branching Logic and Randomization: Includes branching logic for personalized survey paths and randomization to reduce bias.
- Integrations: Offers integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics and Reporting: Features detailed charts and reporting, cross-tabulation, and AI-driven summaries for data analysis.
Pricing Model
Asklayer employs a tiered pricing model based on response volume:
- Free Plan: Allows up to 25 responses per month, suitable for small businesses or testing purposes.
- Basic Plan: Priced at $21 per month (billed annually), includes 2,400 responses per year, with additional responses at $0.1 each.
- Standard Plan: Priced at $44 per month (billed annually), includes 12,000 responses per year, with additional responses at $0.1 each.
- Pro Plan: Priced at $111 per month (billed annually), includes 36,000 responses per year, with additional responses at $0.07 each.
For Shopify stores, Asklayer offers order-based pricing:
- Free Plan: Suitable for development stores.
- Order-Based Plans: Starting from $29 per month, with higher tiers offering unlimited responses and additional features.
Pros and Cons
Pros:
- Comprehensive Feature Set: Offers a wide range of survey types and customization options.
- Advanced Targeting: Allows precise targeting of surveys based on user behavior and demographics.
- Integrations: Supports multiple integrations with popular platforms.
Cons:
- Pricing Complexity: The tiered pricing model may be complex for some users to navigate.
- Learning Curve: The extensive feature set may require time to fully master.
Best-Fit Customer Profile
Asklayer is ideal for established SaaS companies seeking a versatile and feature-rich customer feedback platform capable of capturing insights across various customer touchpoints.
Hulk NPS Post Purchase Survey
Features
Hulk NPS Post Purchase Survey focuses on capturing customer feedback immediately after purchase:
- Survey Channels: Primarily integrates with Shopify's thank-you pages to collect post-purchase feedback.
- Survey Customization: Offers a drag-and-drop editor for creating custom surveys, including NPS and product feedback forms.
- Conditional Logic: Allows for dynamic survey paths based on customer responses.
- Data Management: Provides email responses, data export options, and an analytics dashboard for insights.
- Integrations: Integrates with Shopify and offers export options for data analysis.
Pricing Model
Hulk NPS Post Purchase Survey offers two pricing tiers:
- Development Plan: Free for all partner development stores, suitable for testing purposes.
- Pro Plan: Priced at $25 per month, includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.
Pros and Cons
Pros:
- Simple Setup: Easy to install and configure within Shopify.
- Focused Functionality: Specializes in post-purchase feedback, providing targeted insights.
- Affordable Pricing: Offers a cost-effective solution for basic NPS tracking.
Cons:
- Limited Survey Channels: Primarily focuses on post-purchase surveys, lacking multi-channel support.
- Basic Customization: Offers fewer customization options compared to more comprehensive platforms.
- Scaling Costs: Pricing may become less competitive as response volumes increase.
Best-Fit Customer Profile
Hulk NPS Post Purchase Survey is best suited for small to medium-sized SaaS companies or e-commerce businesses using Shopify, seeking a straightforward and cost-effective solution for capturing post-purchase customer feedback.
Side-by-Side Comparison
| Feature | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Post-purchase (Shopify thank-you pages) |
| Survey Customization | Unlimited surveys, various question types, branching logic, randomization | Drag-and-drop editor, NPS and product feedback forms |
| Advanced Targeting | Advanced page and user targeting | Conditional logic for dynamic survey paths |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Shopify |
| **Analytics and Reporting |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
