When evaluating post-purchase survey tools for retail businesses, it's essential to consider how each option aligns with your specific needs. In this comparison of Asklayer vs Hulk NPS Post Purchase Survey, we'll delve into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Asklayer

Asklayer is a Shopify app designed to collect customer feedback through micro-surveys and on-site feedback at various touchpoints. It enables retailers to gather insights directly from customers, enhancing the shopping experience and informing business decisions.

Features

• Survey Channels: Asklayer offers multiple survey channels, including post-purchase, link, email, and popup surveys, allowing retailers to engage customers at different stages of their journey.
• Survey Types: Supports various question types such as single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
• Survey Logic: Provides branching logic and randomization to create dynamic and personalized surveys.
• Targeting: Advanced page and user targeting enable precise survey deployment based on user behavior and demographics.
• Analytics: Offers detailed charts and reporting, cross-tabulation, and AI summarization to analyze responses effectively.
• Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 more via webhooks.

Pricing Model

Asklayer employs a tiered pricing model based on response volume:

• Free Plan: Offers 25 responses per month with unlimited surveys and basic integrations.
• Basic Plan: Priced at $21 per month (billed annually), includes 2,400 responses per year, with additional responses at $0.1 each.
• Standard Plan: At $44 per month (billed annually), provides 12,000 responses per year, with extra responses at $0.1 each.
• Pro Plan: For $111 per month (billed annually), offers 36,000 responses per year, with additional responses at $0.07 each.

These plans include features like unlimited surveys, advanced targeting, and integrations. (asklayer.io)

Ease of Setup and Use

Asklayer is known for its user-friendly interface and straightforward setup process. The app integrates seamlessly with Shopify, allowing retailers to deploy surveys without extensive technical knowledge. The drag-and-drop editor simplifies survey creation, and the platform's intuitive design ensures ease of use for both beginners and experienced users.

Integrations

Asklayer integrates with various platforms, including:

• Email Marketing: Klaviyo, Mailchimp
• Analytics: Google Analytics
• Data Management: Google Sheets
• Tag Management: Google Tag Manager
• Webhooks: Over 5,000 integrations

These integrations enable retailers to synchronize data across platforms, enhancing the utility of collected feedback.

Customer Support and Documentation

Asklayer provides comprehensive customer support, including a knowledge base, email support, and integration assistance. The documentation is detailed, offering step-by-step guides to help users maximize the app's capabilities.

Best-Fit Customer Profile

Asklayer is ideal for small to medium-sized retail businesses seeking to implement customer feedback mechanisms without significant overhead. Its scalability makes it suitable for growing businesses that require more advanced features as they expand.

Hulk NPS Post Purchase Survey

Hulk NPS Post Purchase Survey is a Shopify app focused on capturing Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages. It enables retailers to gather insights into customer satisfaction and loyalty, informing strategies to enhance the shopping experience.

Features

• Survey Channels: Primarily integrates with Shopify's thank-you pages to collect post-purchase feedback.
• Survey Types: Supports NPS surveys and basic customer satisfaction surveys.
• Customization: Offers customization options for fonts, colors, and basic CSS adjustments.
• Data Management: Provides email responses, data export as CSV, and a dashboard for analytics.
• Survey Logic: Includes conditional logic to tailor survey questions based on previous answers.

Pricing Model

Hulk NPS Post Purchase Survey offers two pricing tiers:

• Development Plan: Free for all partner development stores, allowing testing of the app on development stores.
• Pro Plan: Priced at $25 per month or $250 per year (with a 17% discount), includes unlimited responses, white-labeled forms, export responses as CSV, required/optional fields, survey statistics, and conditional logic. (apps.shopify.com)

Ease of Setup and Use

The app is designed for quick installation and easy setup, integrating directly with Shopify's thank-you pages. Its straightforward interface allows retailers to deploy surveys with minimal effort, making it accessible for users without technical expertise.

Integrations

Hulk NPS Post Purchase Survey integrates seamlessly with Shopify, focusing on post-purchase feedback collection. However, it may have limited integrations with other platforms compared to Asklayer.

Customer Support and Documentation

Hulk NPS Post Purchase Survey offers customer support through email and provides a knowledge base for users. The documentation is adequate but may not be as extensive as Asklayer's.

Best-Fit Customer Profile

This app is well-suited for small to medium-sized Shopify stores looking to gather post-purchase feedback without complex setup. It's ideal for retailers seeking a simple solution to measure customer satisfaction and loyalty.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.