When evaluating NPS survey software for direct-to-consumer (DTC) brands, it's essential to consider tools that effectively capture customer feedback and integrate seamlessly with e-commerce platforms. Asklayer, Hulk NPS Post Purchase Survey, and Sogolytics are three such tools that cater to these needs. This comparison examines each tool's features, pricing, ease of use, integrations, customer support, and suitability for DTC brands.
Asklayer
Features
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to collect customer insights at various touchpoints. It offers multiple question types, including single choice, multiple choice, star rating, and NPS. The platform supports advanced features like branching logic, randomization, and extensive page and user targeting. Additionally, Asklayer provides analytics tools such as charting, reporting, and AI-generated summaries. It also includes integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (asklayer.io)
Pricing
Asklayer offers tiered pricing based on response volume:
- Free Plan: 25 responses per month, suitable for micro and development sites.
- Basic Plan: $21 per month (billed annually) for up to 2,400 responses per year.
- Standard Plan: $44 per month (billed annually) for up to 12,000 responses per year.
- Pro Plan: $111 per month (billed annually) for up to 36,000 responses per year, including additional features like branding removal and advanced integrations. (asklayer.io)
Ease of Setup and Use
Asklayer is designed for ease of use, with a user-friendly interface that allows for quick survey creation and deployment. Its seamless integration with Shopify ensures a smooth setup process for DTC brands.
Integrations
Asklayer integrates with Shopify and offers additional integrations via webhooks, enabling connections with over 5,000 platforms. Notable integrations include Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (asklayer.io)
Customer Support and Documentation
Asklayer provides comprehensive customer support, including integration assistance and a dedicated support team. Its documentation covers setup guides, feature explanations, and best practices for survey deployment.
Best-Fit Customer Profile
Asklayer is well-suited for DTC brands seeking a versatile survey tool that integrates directly with Shopify and offers advanced targeting and analytics features. Its tiered pricing accommodates businesses of various sizes, from startups to established enterprises.
Hulk NPS Post Purchase Survey
Features
Hulk NPS Post Purchase Survey is a Shopify app focused on collecting customer feedback through post-purchase surveys embedded on order confirmation pages. It offers multiple question types, including NPS, and supports features like conditional logic and customizable success messages. The app provides analytics dashboards for real-time insights and integrates with platforms such as Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (hulkapps.com)
Pricing
Hulk NPS Post Purchase Survey offers two pricing plans:
- Development Plan: Free for development stores.
- Pro Plan: $25 per month for unlimited responses, white-labeled forms, exportable responses, and advanced survey statistics. (hulkapps.com)
Ease of Setup and Use
The app features one-click installation, allowing for quick embedding of surveys on order confirmation pages. Its intuitive interface facilitates easy customization and deployment, making it accessible for users without technical expertise.
Integrations
Hulk NPS Post Purchase Survey integrates with Shopify and offers additional integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (hulkapps.com)
Customer Support and Documentation
Hulk NPS Post Purchase Survey provides customer support through its website, including a knowledge base with guides and troubleshooting tips. The app has a 4.6-star rating based on 97 reviews, indicating a high level of user satisfaction. (hulkapps.com)
Best-Fit Customer Profile
This app is ideal for DTC brands looking to gather post-purchase feedback directly from customers, aiming to enhance customer satisfaction and loyalty through targeted insights.
Sogolytics
Features
Sogolytics is a survey design and Voice of Customer (VoC) analytics platform that offers multilingual capabilities. It provides a wide range of question types, including NPS, and supports advanced features like branching logic, randomization, and extensive reporting tools. Sogolytics also offers integrations with various platforms, though specific integrations are not detailed in the available information.
Pricing
Specific pricing details for Sogolytics are not provided in the available information. Potential users are encouraged to contact Sogolytics directly for current pricing and plan details.
Ease of Setup and Use
Sogolytics is designed to be user-friendly, with an intuitive interface that facilitates easy survey creation and deployment. Its multilingual support makes it suitable for businesses with diverse customer bases.
Integrations
While Sogolytics offers various integrations, specific details are not provided in the available information. Users should consult Sogolytics directly to understand the full scope of available integrations.
Customer Support and Documentation
Sogolytics provides customer support through its website, including a knowledge base with guides and troubleshooting tips. The platform's documentation covers setup guides, feature explanations, and best practices for survey deployment.�
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
