Asklayer and KnoCommerce are Shopify apps designed to enhance customer insights through attribution surveys, each catering to different business needs.
Asklayer
Asklayer is a Shopify app that enables merchants to collect customer feedback via micro-surveys and on-site forms at various touchpoints.
Features
- Survey Types: Offers multiple question formats, including single choice, multiple choice, and NPS.
- Branching Logic: Allows for dynamic survey paths based on user responses.
- Targeting: Advanced targeting options for specific pages and user segments.
- Integrations: Provides basic integrations with popular platforms.
Pricing Model
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic features.
- Basic Plan: Priced at $21 per month (billed annually), offering 200 responses per month and additional features.
- Standard Plan: At $44 per month (billed annually), includes 1,000 responses per month and more advanced functionalities.
- Pro Plan: For $111 per month (billed annually), provides 3,000 responses per month, branding removal, and premium features.
Note: Pricing is subject to change; refer to Asklayer's pricing page for the most current information.
Pros
- Ease of Use: User-friendly interface with no coding required.
- Customization: Highly customizable surveys to match brand aesthetics.
- Performance: Optimized for fast loading times, minimizing impact on site speed.
Cons
- Integration Limitations: Basic integrations may not suffice for complex needs.
- Advanced Features: Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking an easy-to-implement solution for gathering customer feedback and insights.
KnoCommerce
KnoCommerce is a Shopify app specializing in post-purchase attribution surveys, focusing on collecting zero-party data to understand customer purchase decisions.
Features
- Survey Types: Primarily post-purchase surveys designed to capture reasons behind purchase decisions.
- Question Flows: Supports multi-question flows for in-depth insights.
- Data Collection: Emphasizes gathering zero-party data directly from customers.
- Integrations: Integrates with Shopify and other platforms.
Pricing Model
- Free Trial: Offers a 7-day free trial for all plans.
- Monthly Billing: Charges are applied at the beginning of each billing period.
- No Long-Term Contracts: Plans are month-to-month, allowing cancellation at any time.
- Discounts: Provides a 10% discount for annual payments.
For detailed pricing information, visit KnoCommerce's pricing page.
Pros
- Focused Surveys: Tailored specifically for post-purchase attribution, providing targeted insights.
- Flexibility: No long-term contracts and month-to-month billing.
- Discounts: Offers discounts for annual payments.
Cons
- Limited Survey Types: Focuses mainly on post-purchase surveys, lacking variety in survey types.
- Integration Details: Specific integration capabilities are not detailed; may require further inquiry.
Best-Fit Customer Profile
Suitable for Shopify merchants aiming to gain deep insights into customer purchase behavior through post-purchase surveys.
Side-by-Side Comparison
| Feature | Asklayer | KnoCommerce |
|---|---|---|
| Survey Types | Multiple formats, including NPS and branching logic | Primarily post-purchase attribution surveys |
| Pricing Model | Free plan; paid plans starting at $21/month (billed annually) | Free trial; month-to-month billing; 10% discount for annual payments |
| Ease of Use | User-friendly, no coding required | User-friendly, with a focus on post-purchase surveys |
| Integrations | Basic integrations with popular platforms | Integrates with Shopify and other platforms; specific details not specified |
| Customer Support | Offers live chat support during business hours | Provides email and chat support; onboarding and demos available |
| Best-Fit Customer Profile | Small to medium-sized Shopify stores seeking easy-to-implement feedback solutions | Shopify merchants aiming to understand customer purchase behavior through post-purchase surveys |
Which to Choose
Asklayer: Choose if you need a versatile survey tool with various question types and advanced targeting, suitable for gathering diverse customer feedback across your site.
KnoCommerce: Opt for KnoCommerce if your primary goal is to understand the reasons behind customer purchases through post-purchase surveys, focusing on attribution insights.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look.
