When evaluating survey tools for subscription commerce, it's essential to understand the unique offerings of Asklayer and KnoCommerce. Asklayer is a Shopify app that provides micro-surveys and on-site feedback at various customer touchpoints, enabling merchants to gather insights directly from their website visitors. KnoCommerce, on the other hand, specializes in post-purchase attribution surveys with multi-question flows and zero-party data collection, focusing on understanding customer behavior after a purchase is made.
Core Features and Functionality
Asklayer offers a range of survey types, including NPS, CSAT, CES, and custom forms, with advanced survey logic and branching. It supports multiple delivery channels such as post-purchase, on-site, and exit-intent surveys. The platform provides real-time reporting and analytics, along with integrations with Shopify and other platforms. Additionally, Asklayer offers API access for custom workflows. (zigpoll.com)
KnoCommerce focuses on post-purchase attribution surveys, offering a variety of question types and personalized survey logic. It provides attribution reports, basic data modeling, and a question bank. The platform supports multi-account access, complete survey templates, long-form surveys, unlimited follow-up questions, benchmarking, actions, and audience segmentation based on over 60 data points. KnoCommerce also integrates with platforms like Klaviyo, Triple Whale, and TikTok. (knocommerce.com)
Pricing and Value
Asklayer offers several pricing tiers:
- Free: Includes 25 responses per month.
- Order Based: Starts at $29 per month, offering unlimited responses and additional features.
- Plus & Multi-site: Priced at $299 per month, providing unlimited responses and support for up to 5 sites.
KnoCommerce's pricing is tiered based on survey volumes and question complexity, with entry-level plans starting around $49 per month. Exact pricing often requires direct contact for customized quotes. (knocommerce.com)
Ease of Setup and Use
Asklayer is designed for ease of use, allowing merchants to deploy surveys without extensive technical knowledge. Its intuitive interface facilitates quick survey creation and deployment. KnoCommerce also emphasizes user-friendliness, enabling merchants to set up post-purchase surveys without coding experience. The platform offers a library of templates to streamline the survey creation process. (freshmint.com)
Integrations
Asklayer integrates natively with Shopify and offers additional integrations through webhooks, connecting with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (asklayer.io)
KnoCommerce integrates with over 14 platforms, including Shopify, Klaviyo, Triple Whale, and TikTok, facilitating seamless data flow across various marketing tools. (knocommerce.com)
Customer Support and Documentation
Asklayer provides support through its website, offering assistance with survey integrations and connecting with other tools via webhooks. (asklayer.io)
KnoCommerce offers customer support via email and provides resources to help brands understand the relationship between survey views and store order counts, ensuring accurate data interpretation. (docs.knocommerce.com)
Best-Fit Customer Profile
Asklayer is well-suited for merchants seeking to gather customer feedback at various touchpoints, including post-purchase, on-site, and exit-intent surveys. Its flexible survey design and deployment options make it ideal for businesses looking to engage customers throughout their shopping journey. (zigpoll.com)
KnoCommerce is tailored for merchants focusing on post-purchase attribution, aiming to understand customer behavior after a purchase. Its comprehensive survey features and integrations with marketing platforms make it suitable for businesses looking to gain deep insights into customer motivations and marketing effectiveness. (knocommerce.com)
Comparison Table
| Feature | Asklayer | KnoCommerce |
|---|---|---|
| Survey Types | NPS, CSAT, CES, Custom Forms | Post-Purchase Attribution Surveys |
| Delivery Channels | Post-Purchase, On-Site, Exit-Intent | Post-Purchase Surveys |
| Integrations | Shopify, Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, Webhooks | Shopify, Klaviyo, Triple Whale, TikTok, and more |
| Pricing | Free (25 responses/month), Order Based ($29/month), Plus & Multi-site ($299/month) | Entry-level plans starting around $49/month, with customized quotes for higher tiers |
| Ease of Use | Intuitive interface for quick survey deployment | User-friendly setup with a library of templates |
| Customer Support | Support through website and integration assistance | Email support with resources for data interpretation |
| Best-Fit Customer Profile | Merchants seeking feedback at various touchpoints | Merchants focusing on post-purchase attribution and customer behavior insights |
Which to Choose
Asklayer: Ideal for merchants looking to gather customer feedback at multiple touchpoints, including post-purchase, on-site, and exit-intent surveys. Its flexible survey design and deployment options make it suitable for businesses aiming to engage customers throughout their shopping journey.
KnoCommerce: Best suited for merchants focusing on post-purchase attribution, aiming to understand customer behavior after a purchase. Its comprehensive survey features and integrations with marketing platforms make it suitable for businesses looking to gain deep insights into customer motivations and marketing effectiveness.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It offers a mix of post-purchase, on-site, and exit-intent surveys with an emphasis on user-friendly design and actionable insights. While not as feature-dense as some competitors, it bridges the gap between lightweight and mid-market options with a Shopify-centric approach.
