When evaluating NPS survey software for direct-to-consumer (DTC) brands, two notable options are Asklayer and KnoCommerce. Both tools aim to enhance customer feedback collection but differ in their approaches and features.
Asklayer
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to gather insights at multiple touchpoints throughout the customer journey.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, allowing for diverse engagement strategies.
- Question Types: Offers a variety of question formats, including multiple-choice, rating scales, and open-ended questions.
- Branching Logic: Enables dynamic survey paths based on user responses, enhancing relevance and engagement.
- Randomization: Randomizes answer choices to minimize bias in responses.
- Targeting: Provides advanced targeting options based on page and user attributes to deliver personalized surveys.
- Analytics: Includes detailed reporting and charting capabilities for data analysis.
- Integrations: Offers basic integrations with various platforms, including Shopify.
Pricing Model
Asklayer offers tiered pricing based on response volume, with a free plan allowing up to 25 responses per month. Paid plans start at $29 per month for 200 responses, scaling up to $299 per month for unlimited responses and additional features. (asklayer.io)
Pros
- Diverse Survey Channels: The variety of survey channels enables brands to collect feedback at different customer touchpoints.
- Advanced Targeting: Personalized surveys based on user behavior can lead to higher engagement and more actionable insights.
- Comprehensive Analytics: In-depth reporting tools assist in understanding customer sentiments and identifying areas for improvement.
Cons
- Complexity for Beginners: The array of features may be overwhelming for users new to survey tools.
- Pricing Structure: Costs can escalate with higher response volumes, potentially becoming a concern for smaller businesses.
Best-Fit Customer Profile
Asklayer is well-suited for established DTC brands seeking to implement comprehensive feedback mechanisms across multiple customer touchpoints. Its advanced targeting and analytics are ideal for businesses aiming to gain deep insights into customer behavior and preferences.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, focusing on collecting zero-party data through multi-question flows to understand customer motivations and purchasing decisions.
Features
- Survey Focus: Concentrates on post-purchase surveys to gather insights into customer purchase behavior.
- Question Flows: Utilizes multi-question flows to delve deeper into customer motivations and experiences.
- Zero-Party Data: Emphasizes collecting data directly from customers, ensuring accuracy and relevance.
- Integrations: Integrates with Shopify and other platforms to streamline data collection and analysis.
Pricing Model
KnoCommerce offers a monthly subscription model with plans tailored to different business sizes. Specific pricing details are available upon request, with options to schedule a demo or contact their team for more information. (knocommerce.com)
Pros
- Focused Insights: Specializing in post-purchase surveys allows for in-depth understanding of customer purchase decisions.
- Zero-Party Data: Collecting data directly from customers enhances data accuracy and trustworthiness.
- Integration Capabilities: Seamless integration with Shopify and other platforms facilitates efficient data management.
Cons
- Limited Survey Channels: Focuses primarily on post-purchase surveys, which may not capture the full customer journey.
- Potential for Survey Fatigue: Multiple-question flows could lead to customer fatigue if not optimized effectively.
Best-Fit Customer Profile
KnoCommerce is ideal for DTC brands looking to gain deep insights into customer purchase behavior and motivations, particularly through post-purchase feedback. Its emphasis on zero-party data makes it suitable for businesses prioritizing data accuracy and customer trust.
Side-by-Side Comparison
| Feature | Asklayer | KnoCommerce |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup surveys | Primarily post-purchase surveys |
| Question Types | Multiple-choice, rating scales, open-ended questions | Multi-question flows |
| Branching Logic | Yes | Yes |
| Randomization | Yes | Not specified |
| Targeting | Advanced page and user targeting | Not specified |
| Analytics | Detailed reporting and charting capabilities | Not specified |
| Integrations | Shopify and other platforms | Shopify and other platforms |
| Pricing Model | Tiered pricing based on response volume, starting at $29/month for 200 responses | Monthly subscription with plans tailored to business size; specific pricing upon request |
| Free Plan | Yes, with up to 25 responses per month | Yes, with a 7-day free trial and free one-on-one demos |
Which to Choose
When deciding between Asklayer and KnoCommerce for NPS survey software, consider the following:
Asklayer: Opt for Asklayer if you require a comprehensive survey tool that engages customers across multiple touchpoints, including post-purchase, links, emails, and popups. Its advanced targeting and analytics are beneficial for businesses aiming to gather diverse feedback and gain in-depth insights into customer behavior.
KnoCommerce: Choose KnoCommerce if your primary focus is on understanding customer purchase motivations through post-purchase surveys. Its emphasis on zero-party data collection ensures accurate and trustworthy insights, making it suitable for brands looking to refine their
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
