Asklayer and KnoCommerce are Shopify apps designed to enhance customer insights through attribution surveys. Asklayer focuses on micro-surveys and on-site feedback at various touchpoints, while KnoCommerce specializes in post-purchase attribution surveys with multi-question flows and zero-party data collection. This comparison evaluates their features, pricing, ease of use, and ideal customer profiles to help retail businesses make an informed choice.
Asklayer
Features
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Survey Types: Unlimited surveys with various question types, including single choice, multiple choice, and NPS.
- Logic and Targeting: Branching logic, randomization, advanced page and user targeting.
- Integrations: Supports integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Charts, reporting, cross-tabulation, and AI summarization.
Pricing Model
- Free Plan: 25 responses per month.
- Basic Plan: $29/month for 200 responses.
- Standard Plan: $59/month for 1,000 responses.
- Pro Plan: $149/month for 3,000 responses.
- Plus & Multi-site Plan: $299/month for unlimited responses across up to 5 sites.
Additional responses are charged at $0.1 per response. (asklayer.io)
Pros
- Multiple survey channels.
- Advanced targeting and logic.
- Comprehensive analytics.
Cons
- Pricing may be high for small businesses.
- Some advanced features require higher-tier plans.
Best-Fit Customer Profile
Established retail businesses seeking diverse survey channels and advanced analytics.
KnoCommerce
Features
- Survey Channels: Post-purchase surveys with multi-question flows.
- Survey Types: Unlimited questions with various question types, including image and video.
- Logic and Targeting: Custom audiences, benchmarking, and trend reports.
- Integrations: Over 20 integrations, including Shopify, with options for additional integrations.
- Analytics: Order attribution reports, benchmarking, and automated insights.
Pricing Model
- Starter Plan: $19/month for 1 live survey with 3 questions.
- Analyst Plan: $119/month for 2 live surveys with unlimited questions.
- Pro Plan: $299/month for 4 live surveys with unlimited questions.
- Enterprise Plan: $499+/month for unlimited surveys and questions.
Additional integrations and features may incur extra costs. (knocommerce.com)
Pros
- Affordable entry-level plan.
- Comprehensive post-purchase survey features.
- Strong customer support.
Cons
- Limited live surveys on lower-tier plans.
- Some advanced features require higher-tier plans.
Best-Fit Customer Profile
Growing retail businesses focusing on post-purchase insights and attribution.
Side-by-Side Comparison
| Feature | Asklayer | KnoCommerce |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Post-purchase |
| Survey Types | Unlimited surveys with various question types | Unlimited questions with various question types, including image and video |
| Logic and Targeting | Branching logic, randomization, advanced page and user targeting | Custom audiences, benchmarking, trend reports |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Over 20 integrations, including Shopify |
| Analytics | Charts, reporting, cross-tabulation, AI summarization | Order attribution reports, benchmarking, automated insights |
| Pricing | Free: 25 responses/month; Basic: $29/month; Standard: $59/month; Pro: $149/month; Plus & Multi-site: $299/month | Starter: $19/month; Analyst: $119/month; Pro: $299/month; Enterprise: $499+/month |
Which to Choose
- Asklayer: Ideal for established retail businesses seeking diverse survey channels and advanced analytics.
- KnoCommerce: Suitable for growing retail businesses focusing on post-purchase insights and attribution.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look.
