When evaluating ecommerce feedback tools for small businesses, it's essential to consider how each platform aligns with your specific needs. Asklayer and KnoCommerce offer distinct features tailored to different aspects of customer feedback collection.
Asklayer
Asklayer is a Shopify app designed to collect customer feedback through micro-surveys and on-site feedback at various touchpoints. It enables merchants to gather insights directly from their customers, enhancing the shopping experience and informing business decisions.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Survey Types: Offers various question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, and CSAT.
- Advanced Targeting: Provides advanced page and user targeting options.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 others via webhooks.
- Branding: Offers options to remove Asklayer branding and customize design elements.
- Analytics: Includes features like NPS & CSAT score calculation, AI summaries, and data filtering.
Pricing Model
Asklayer offers several pricing tiers:
- Free: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic: Priced at $29 per month, includes 200 responses per month, and additional features.
- Standard: Priced at $59 per month, includes 1,000 responses per month, and additional features.
- Professional: Priced at $149 per month, includes 3,000 responses per month, and additional features.
Additional responses are available at $0.07 per response. (asklayer.io)
Pros
- Comprehensive Survey Options: Wide range of question types and survey channels.
- Advanced Targeting: Ability to target specific pages and user segments.
- Extensive Integrations: Connects with numerous platforms, enhancing data analysis capabilities.
Cons
- Pricing Structure: Additional responses can add up, potentially increasing costs for businesses with high response volumes.
- Complexity for Beginners: The array of features may be overwhelming for users new to survey tools.
Best-Fit Customer Profile
Asklayer is ideal for small to medium-sized Shopify businesses seeking a versatile and feature-rich feedback tool to gather insights across various customer touchpoints.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, focusing on collecting zero-party data to understand customer motivations and behaviors. This approach helps businesses optimize their marketing strategies and product offerings.
Features
- Survey Focus: Primarily offers post-purchase attribution surveys.
- Survey Flow: Utilizes multi-question flows to gather detailed insights.
- Data Collection: Emphasizes zero-party data collection, ensuring privacy and accuracy.
- Integrations: Integrates with Shopify and other platforms.
- Support: Provides email and chat support, along with onboarding, training, and demos.
Pricing Model
KnoCommerce offers month-to-month plans without long-term contracts:
- Analyst Plan: Recommended for businesses spending less than $100,000 per month on ads.
- Pro Plan: Recommended for businesses spending more than $100,000 per month on ads.
Both plans offer a 7-day free trial and a 10% discount for annual payments. (knocommerce.com)
Pros
- Focused Data Collection: Specializes in post-purchase attribution, providing targeted insights.
- Zero-Party Data: Collects data directly from customers, enhancing accuracy and trust.
- Flexible Pricing: Month-to-month plans without long-term contracts.
Cons
- Limited Survey Channels: Focuses mainly on post-purchase surveys, lacking other survey types.
- Integration Details: Specific integration capabilities are not detailed; may require further inquiry.
Best-Fit Customer Profile
KnoCommerce is best suited for small to medium-sized Shopify businesses aiming to gain deep insights into customer purchase decisions and optimize their marketing efforts.
Side-by-Side Comparison
| Feature | Asklayer | KnoCommerce |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Post-purchase |
| Survey Types | Single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, CSAT | Multi-question flows focusing on post-purchase attribution |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, 5,000+ via webhooks | Shopify and other platforms (specific integrations not detailed) |
| Branding | Options to remove Asklayer branding and customize design elements | Not specified |
| Analytics | NPS & CSAT score calculation, AI summaries, data filtering | Not specified |
| Pricing Model | Free plan; paid plans starting at $29/month with additional responses at $0.07 each | Month-to-month plans; 7-day free trial; 10% discount for annual payments |
| Support | Email and chat support, onboarding, training, demos | Email and chat support, onboarding, training, demos |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
