When evaluating attribution survey tools for subscription commerce, Asklayer, Promoter.io, and Delighted are frequently compared. Each offers unique features tailored to different business needs.
Core Features and Functionality
| Feature | Asklayer | Promoter.io | Delighted |
|---|---|---|---|
| Survey Types | Micro-surveys, on-site feedback, post-purchase, NPS, CSAT, CES, quizzes, polls, link surveys | NPS surveys | NPS, CSAT, CES surveys |
| Survey Channels | On-site (multi-touchpoints), email, link, post-purchase | Email, SMS | |
| Customization | Extensive branding control, custom colors, remove branding, AI-generated insights, question branching | Limited customization | Basic branding customization (logo, colors) |
| Advanced Features | Geotargeting, traffic source targeting, IP tracking, LTV & AOV analysis, real-time analytics, AI action recommendations | Automated scheduling, lifecycle measurement | Unlimited surveys, CX projects, benchmark reports |
Where Each Excels:
- Asklayer: Versatile survey deployment across multiple touchpoints with deep targeting and analytics.
- Promoter.io: Specializes in NPS surveys with automated scheduling and lifecycle measurement.
- Delighted: Offers straightforward NPS/CSAT/CES surveys via email and SMS with solid customer experience project support.
Pricing and Value
| Pricing Tier | Asklayer | Promoter.io | Delighted |
|---|---|---|---|
| Free Plan | 25 responses/month | 25 responses/month | Available |
| Entry Paid Plan | $29/month for 200 responses | $99/month | $19/month for 50 responses |
| Mid-Tier Plan | $59/month for 1,000 responses | $249/month | $39/month for 100 responses |
| Top Tier Plan | $149/month for 3,000 responses | Custom pricing | $149/month for 250 responses |
| Enterprise/Scaling | $299/month unlimited responses (up to 5 sites) | Custom pricing | $249/month for 500 responses |
Value Observations:
- Asklayer: Offers generous survey response limits at mid to high tiers with advanced features justifying the cost.
- Promoter.io: Higher pricing tiers with automated scheduling and lifecycle measurement.
- Delighted: Affordable entry pricing, suitable for businesses with leaner NPS/CSAT use cases.
Ease of Setup and Use
- Asklayer: Fast Shopify app installation, no credit card required; intuitive survey builder with drag-and-drop interface; real-time analytics dashboard.
- Promoter.io: Simple integration; clean user interface with ready-made NPS templates; easy-to-brand surveys.
- Delighted: Straightforward form builder with minimal setup; basic customization options; ideal for non-technical users.
Integrations
| Integration Type | Asklayer | Promoter.io | Delighted |
|---|---|---|---|
| Shopify Integration | Native and deep (post-purchase surveys) | Native via app | Native via app |
| Email Marketing | Klaviyo, Mailchimp | HubSpot, Salesforce (premium) | HubSpot, Salesforce (premium) |
| Analytics | Google Analytics, Google Sheets | Google Sheets | Google Sheets |
| Webhooks & API | Robust webhook support | Limited webhook functionality | Limited webhook functionality |
Integration Highlights:
- Asklayer: Broad integration capabilities, valuable for brands leveraging multiple tools.
- Promoter.io: Focuses on customer experience platforms.
- Delighted: Integrates with major platforms, suitable for businesses using HubSpot or Salesforce.
Customer Support and Documentation
- Asklayer: Email support, dedicated account managers for higher tiers; solid documentation with tutorials and best practice guides.
- Promoter.io: Email support with priority options; comprehensive help center.
- Delighted: Email support with priority options; comprehensive help center.
Best-Fit Customer Profile
- Asklayer: Mid to large Shopify stores needing versatile micro-surveys, robust targeting, and multi-channel feedback.
- Promoter.io: Businesses seeking automated NPS surveys with lifecycle measurement.
- Delighted: Smaller or medium brands wanting simple, reliable NPS/CSAT surveys via email or SMS without heavy setup or complex customization.
Asklayer Alternatives?
Alternatives to Asklayer include Alchemer, UserLoop, and Zigpoll. These offer varying degrees of targeting, integration, and pricing flexibility to suit different ecommerce needs. For deeper insights, see the Zigpoll vs Alchemer vs Asklayer article.
Promoter.io Alternatives?
Alternatives focusing on NPS and customer satisfaction include Retently, Zonka Feedback, and SurveySparrow. These tools specialize in simple survey delivery and CX metrics, similar to Promoter.io, sometimes with added workflow automation. Check out the Zonka Feedback vs Asklayer vs Delighted comparison.
Delighted Alternatives?
Alternatives to Delighted include Retently, Promoter.io, and SurveySparrow. These platforms offer various survey types and channels, catering to different customer feedback needs. For a detailed comparison, refer to the SurveySparrow vs Delighted vs Promoter.io article.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
