Table of Contents
When evaluating attribution survey tools for subscription commerce, Asklayer, Promoter.io, and Delighted are frequently compared. Each offers unique features tailored to different business needs.
Asklayer
Core Features and Functionality
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Survey Types: Unlimited surveys with various question types.
- Logic and Targeting: Branching logic, randomization, advanced page and user targeting.
- Integrations: Supports numerous integrations via webhooks.
- Analytics: Provides charts, reporting, and AI-generated summaries.
Pricing Model
- Free Plan: 25 responses per month.
- Basic Plan: $29/month for 200 responses.
- Standard Plan: $59/month for 1,000 responses.
- Pro Plan: $149/month for 3,000 responses.
Additional responses are charged at $0.07 to $0.10 per response, depending on the plan. (asklayer.io)
Pros
- Comprehensive survey features.
- Advanced targeting and logic.
- AI-driven analytics.
Cons
- Pricing may be high for small businesses.
- Free plan has limited responses.
Best-Fit Customer Profile
- Established subscription-based businesses seeking in-depth customer feedback.
Promoter.io
Core Features and Functionality
- Survey Focus: Dedicated to Net Promoter Score (NPS) surveys.
- Automation: Automated survey scheduling and lifecycle measurement.
- Integrations: Offers turnkey integrations with various platforms.
- Analytics: Provides text analytics and reporting.
Pricing Model
- Free Plan: 250 surveys per month.
- Basic Plan: $100/month for 10,000 surveys.
- Scale Plan: $150/month for 50,000 surveys.
- Professional Plan: $225/month for 100,000 surveys.
Additional features like SMS surveys and video responses are available in higher-tier plans. (spotsaas.com)
Pros
- Specialized in NPS surveys.
- Automated processes.
- Scalable plans.
Cons
- Limited to NPS surveys.
- Higher-tier plans may be costly.
Best-Fit Customer Profile
- Subscription businesses focused on measuring customer loyalty through NPS.
Delighted
Core Features and Functionality
- Survey Types: NPS, CSAT, and CES surveys.
- Delivery Channels: Email and SMS.
- Integrations: Integrates with various platforms.
- Analytics: Provides real-time feedback and reporting.
Pricing Model
- Free Plan: Up to 100 responses per month.
- Plus Plan: $199/month for 1,000 responses.
- Pro Plan: $399/month for 5,000 responses.
Additional responses are charged at $0.20 per response.
Pros
- Simple and user-friendly.
- Multiple survey types.
- Affordable for small businesses.
Cons
- Limited to email and SMS channels.
- Fewer advanced features compared to competitors.
Best-Fit Customer Profile
- Small to medium-sized subscription businesses seeking straightforward survey tools.
Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
Get started freeThree-Way Comparison
| Feature | Asklayer | Promoter.io | Delighted |
|---|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | NPS surveys only | Email, SMS |
| Survey Types | Unlimited with various question types | NPS surveys | NPS, CSAT, CES |
| Integrations | Numerous via webhooks | Turnkey integrations | Various platforms |
| Analytics | Charts, reporting, AI summaries | Text analytics, reporting | Real-time feedback, reporting |
| Pricing | Free plan; paid plans from $29 to $149/month | Free plan; paid plans from $100 to $225/month | Free plan; paid plans from $199 to $399/month |
| Best-Fit Customer | Established subscription businesses seeking in-depth feedback | Subscription businesses focused on NPS | Small to medium-sized subscription businesses seeking straightforward tools |
Situational Recommendations
- For Comprehensive Feedback Needs: Asklayer is ideal for businesses requiring diverse survey types and advanced analytics.
- For NPS-Focused Insights: Promoter.io suits companies emphasizing customer loyalty through NPS surveys.
- For Simplicity and Affordability: Delighted is appropriate for businesses needing straightforward survey tools without complex features.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look.
