When evaluating post-purchase survey tools for retail businesses, Asklayer and Qualaroo offer distinct features tailored to different needs. Asklayer is a Shopify-focused micro-survey and on-site feedback app, while Qualaroo provides an on-site micro-survey nudge tool with AI-powered sentiment analysis.
Asklayer
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Survey Types: Offers unlimited surveys with various question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, and CSAT.
- Logic and Targeting: Includes branching logic, randomization, advanced page and user targeting, and scheduling.
- Integrations: Provides integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 more via webhooks.
- Analytics: Features charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and CSV exporting.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: 25 responses per month.
- Basic Plan: $29 per month for 200 responses.
- Standard Plan: $59 per month for 1,000 responses.
- Pro Plan: $149 per month for 3,000 responses.
Additional responses are charged at $0.1 per response. (asklayer.io)
Pros
- Comprehensive Survey Options: Multiple channels and question types cater to diverse feedback needs.
- Advanced Targeting: Allows precise targeting based on user behavior and demographics.
- Extensive Integrations: Connects with numerous platforms, enhancing data analysis capabilities.
Cons
- Pricing Structure: Costs can escalate with increased response volumes, potentially becoming prohibitive for smaller businesses.
- Complexity: The array of features may require a learning curve for new users.
Best-Fit Customer Profile
Asklayer is well-suited for established retail businesses seeking a versatile survey tool with advanced targeting and integration capabilities.
Qualaroo
Features
- Survey Channels: Offers unlimited Nudges™ and surveys, including in-app, website intercept, and email surveys.
- Survey Types: Provides unlimited forms and surveys with over a million ready-to-use questions.
- Logic and Targeting: Includes NPS, CSAT, CES, and more; advanced targeting based on identity, geolocation, cookie value, custom properties, and more.
- Integrations: Connects with Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
- Analytics: Features sentiment analysis by IBM Watson, exit surveys, and comprehensive reporting.
Pricing Model
Qualaroo offers several pricing tiers:
- Free Plan: 50 responses per month, including 500 email sends and 10,000 pageviews.
- Essentials Plan: $19.99 per month for 1,000 email sends and unlimited responses.
- Business Plan: $49.99 per month for 5,000 email sends and 100,000 pageviews.
- Enterprise Plan: Starting at $149.99 per month, offering custom email sends and pageviews. (qualaroo.com)
Pros
- Free Plan: Provides a generous free tier suitable for startups and small businesses.
- AI-Powered Insights: Utilizes IBM Watson for sentiment analysis, enhancing feedback interpretation.
- Comprehensive Features: Offers a wide range of survey types and advanced targeting options.
Cons
- Pricing Complexity: Multiple tiers and add-ons may be confusing for potential customers.
- Integration Limitations: While it offers several integrations, it may not support as many as some competitors.
Best-Fit Customer Profile
Qualaroo is ideal for growing retail businesses and enterprises seeking a cost-effective solution with advanced analytics and AI-driven insights.
Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
Get started freeSide-by-Side Comparison
| Feature | Asklayer | Qualaroo |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup surveys | Unlimited Nudges™ and surveys (in-app, website intercept, email) |
| Survey Types | Unlimited surveys with various question types | Unlimited forms and surveys with over a million ready-to-use questions |
| Logic and Targeting | Branching logic, randomization, advanced page and user targeting, scheduling | NPS, CSAT, CES; advanced targeting based on identity, geolocation, cookie value, custom properties |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, 5,000+ via webhooks | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam |
| Analytics | Charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, CSV exporting | Sentiment analysis by IBM Watson, exit surveys, comprehensive reporting |
| Pricing | Free Plan: 25 responses/month; Basic: $29/month for 200 responses; Standard: $59/month for 1,000 responses; Pro: $149/month for 3,000 responses | Free Plan: 50 responses/month; Essentials: $19.99/month for 1,000 email sends and unlimited |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
