Asklayer and Qualtrics are two survey tools designed to gather customer feedback, each catering to different business needs. Asklayer focuses on micro-surveys and on-site feedback for Shopify stores, while Qualtrics offers enterprise-level experience management with post-purchase survey capabilities.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys on your website.
- On-Site Feedback: Collect real-time insights from visitors.
- Shopify Integration: Seamless integration with Shopify stores.
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Advanced Targeting: Page and user-specific targeting.
- Question Types: Multiple question formats supported.
- Branching Logic: Conditional question paths.
- Randomization: Randomize answer choices.
- Reporting: Detailed charts and reports.
- Integrations: Supports various apps via webhooks.
- Branding: Option to remove Asklayer branding.
- Analytics: NPS & CSAT scoring, LTV & AOV analysis.
- AI Features: AI-generated summaries and action lists.
Pricing
- Free Plan: 25 responses/month, basic features.
- Basic Plan: $29/month, 200 responses/month, additional features.
- Standard Plan: $59/month, 1,000 responses/month, includes all Basic features.
- Pro Plan: $149/month, 3,000 responses/month, includes all Standard features.
- Plus & Multi-site Plan: $299/month, unlimited responses, supports up to 5 sites.
Pricing is based on annual billing. (asklayer.io)
Pros
- Shopify Integration: Tailored for Shopify users.
- Affordable: Competitive pricing for small to medium businesses.
- User-Friendly: Easy setup and intuitive interface.
- Advanced Targeting: Precise survey targeting capabilities.
Cons
- Limited to Shopify: Primarily designed for Shopify stores.
- Response Limits: Free and Basic plans have low response limits.
- Feature Limitations: Some advanced features are only available in higher-tier plans.
Best For
- Shopify Store Owners: Ideal for small to medium-sized Shopify businesses seeking affordable and effective customer feedback solutions.
Qualtrics
Features
- Experience Management: Comprehensive tools for customer, employee, and product experience.
- Survey Capabilities: Advanced survey creation and distribution.
- Post-Purchase Surveys: Collect feedback after transactions.
- AI Analytics: AI-driven insights and recommendations.
- Omnichannel Feedback: Gather data across multiple channels.
- Advanced Reporting: In-depth analytics and reporting tools.
- Integrations: Connects with various platforms and tools.
- Customization: Highly customizable surveys and reports.
- Security: Enterprise-level security features.
Pricing
- Free Account: 3 active surveys, 30 questions per survey, 500 responses.
- Strategic Research Plan: $420/month, 1,000 responses shared across all users.
- Enterprise Plans: Pricing varies based on usage and requirements; contact for a quote.
Pricing is based on annual billing. (qualtrics.com)
Pros
- Comprehensive Suite: Offers a wide range of experience management tools.
- Advanced Analytics: Powerful AI-driven insights.
- Scalability: Suitable for large enterprises.
- Customization: Highly customizable to fit various needs.
Cons
- Complex Pricing: Pricing can be opaque and varies based on usage.
- Learning Curve: May require time to master all features.
- Cost: Higher pricing may be prohibitive for small businesses.
Best For
- Large Enterprises: Ideal for organizations needing comprehensive experience management solutions.
Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
Get started freeSide-by-Side Comparison
| Feature | Asklayer | Qualtrics |
|---|---|---|
| Target Audience | Shopify store owners | Large enterprises |
| Survey Channels | Post-purchase, link, email, popup | Omnichannel feedback |
| Integrations | Shopify, various apps via webhooks | Various platforms |
| Pricing | Free plan; paid plans start at $29/month | Free plan; paid plans start at $420/month |
| Response Limits | Free: 25/month; Basic: 200/month; Standard: 1,000/month; Pro: 3,000/month | Free: 500; Strategic Research: 1,000 shared across users |
| Advanced Features | AI summaries, NPS & CSAT scoring, LTV & AOV analysis | AI-driven insights, advanced |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
