When evaluating ecommerce feedback tools, Asklayer and QuestionPro offer distinct solutions tailored to different business needs. Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to collect customer insights at various touchpoints within the shopping experience. In contrast, QuestionPro is a comprehensive survey and Voice of Customer (VoC) platform that provides journey tracking and AI assistants, catering to mid-market businesses seeking in-depth customer feedback across multiple channels.
Asklayer
Features
Asklayer specializes in integrating seamlessly with Shopify stores, offering micro-surveys and on-site feedback mechanisms at multiple touchpoints. Its key features include:
- Survey Channels: Post-purchase, link, email, and popup surveys.
- Survey Types: Unlimited surveys with various question types, including single choice, multiple choice, and NPS.
- Logic and Targeting: Branching logic, randomization, advanced page and user targeting.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, and data filtering.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: 25 responses per month, unlimited surveys, basic integrations.
- Basic Plan: $29/month, 200 responses per month, includes all Free Plan features plus additional integrations.
- Standard Plan: $59/month, 1,000 responses per month, includes all Basic Plan features plus advanced analytics.
- Pro Plan: $149/month, 3,000 responses per month, includes all Standard Plan features plus branding removal and AI summaries.
Additional responses are priced at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros and Cons
Pros:
- Shopify Integration: Tailored for Shopify users, ensuring seamless integration.
- Affordable Entry-Level Plans: Competitive pricing for small to medium-sized businesses.
- Comprehensive Survey Features: Offers a wide range of survey types and customization options.
Cons:
- Limited to Shopify: Primarily designed for Shopify stores, which may not suit businesses on other platforms.
- Additional Response Costs: Extra responses can add up, potentially increasing costs for high-volume users.
Best-Fit Customer Profile
Asklayer is ideal for small to medium-sized Shopify merchants seeking an affordable and integrated solution for collecting customer feedback directly within their online stores.
QuestionPro
Features
QuestionPro is a versatile survey and VoC platform offering:
- Survey Tools: Standard surveys with logic, integrations, and analysis.
- Question Types: 38 question types, including advanced options.
- Integrations: Global data centers, 24/7 chat & email support.
- Advanced Features: Branding, research suite, and community management.
Pricing Model
QuestionPro provides several pricing tiers:
- Essentials: Free for life, includes basic surveys and 200 responses per survey.
- Advanced: $99 per user per month, includes standard surveys, 25,000 responses per year, and additional features.
- Team Edition: $83 per user per month, includes research suite, 5+ users, and custom response pricing.
- Research Suite: Custom pricing, includes advanced research tools and services.
Pricing is per user, with annual billing. (questionpro.com)
Pros and Cons
Pros:
- Comprehensive Survey Capabilities: Offers a wide range of survey tools and question types.
- Scalable Plans: Flexible pricing to accommodate different business sizes.
- Advanced Research Tools: Includes a research suite for in-depth analysis.
Cons:
- Pricing Complexity: Multiple plans and add-ons can be confusing.
- Higher Entry Cost: Advanced plans may be costly for small businesses.
Best-Fit Customer Profile
QuestionPro is suited for mid-market businesses and enterprises requiring a comprehensive survey and VoC platform with advanced research capabilities and scalability.
Side-by-Side Comparison
| Feature | Asklayer | QuestionPro |
|---|---|---|
| Core Functionality | Shopify-integrated micro-surveys and on-site feedback | Comprehensive survey and VoC platform with journey tracking and AI assistants |
| Pricing Model | Tiered pricing based on response volume; additional responses at $0.07–$0.1 each | Per-user pricing; free plan available; paid plans start at $99 per user per month |
| Ease of Setup and Use | Seamless Shopify integration; user-friendly interface | Intuitive survey creation; may require time to explore advanced features |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Wide range of integrations; specific details vary by plan |
| Customer Support | 24/7 chat & email support | 24/7 chat & email support; dedicated success manager for higher-tier plans |
| Best-Fit Customer Profile | Small to medium-sized Shopify merchants seeking integrated feedback solutions | Mid-market businesses and enterprises needing comprehensive survey tools and advanced research capabilities |
Which to Choose
The choice between Asklayer and QuestionPro
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
