When evaluating survey applications for your Shopify store, it's essential to consider how each tool aligns with your business objectives. Asklayer and ReConvert offer distinct functionalities tailored to different aspects of the customer journey.
Asklayer
Asklayer is a Shopify app designed to collect customer feedback through micro-surveys and on-site feedback forms at various touchpoints. Its primary focus is on gathering insights to enhance user experience and inform business decisions.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Question Types: Offers a variety of question formats, including single choice, multiple choice, star rating, and NPS.
- Survey Logic: Includes branching logic and randomization to tailor surveys based on user responses.
- Targeting: Provides advanced page and user targeting to display surveys to specific audiences.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Klaviyo, and Mailchimp.
- Analytics: Features charting, reporting, and AI-driven summaries for data analysis.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Includes 25 responses per month with basic features.
- Basic Plan: Priced at $29 per month, offering 200 responses per month and additional features.
- Standard Plan: At $59 per month, it provides 1,000 responses per month with further enhancements.
- Pro Plan: For $149 per month, it includes 3,000 responses per month and advanced functionalities.
Additional responses are billed at $0.10 per response. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive Survey Tools: Wide range of question types and logic for detailed feedback collection.
- Advanced Targeting: Ability to target specific pages and user segments enhances survey relevance.
- Integrations: Connects with popular platforms for streamlined data management.
Cons:
- Pricing Structure: Costs can escalate with increased response volumes, potentially impacting budget.
- Complexity for Beginners: The array of features may require a learning curve for new users.
Best-Fit Customer Profile
Asklayer is ideal for established Shopify stores seeking in-depth customer insights through customizable surveys. It's well-suited for businesses aiming to enhance user experience and inform strategic decisions based on detailed feedback.
ReConvert
ReConvert is a Shopify app focused on optimizing the post-purchase experience by customizing the thank-you page with personalized cross-sells, pop-ups, custom videos, surveys, and more. Its goal is to increase revenue and boost customer retention.
Features
- Thank-You Page Customization: Allows for personalized content, including cross-sells and custom videos.
- Survey Widgets: Integrates survey widgets to gather customer feedback post-purchase.
- Upsell Tools: Provides tools for post-purchase upselling to increase average order value.
- A/B Testing: Enables testing of different layouts and offers to optimize conversions.
- Analytics: Offers reporting and analytics to measure performance and customer behavior.
- Integrations: Seamlessly integrates with Shopify and other marketing tools.
Pricing Model
ReConvert employs a dynamic pricing model based on store performance:
- Free Trial: Offers a 14-day no-risk trial to explore all features.
- Subscription Fee: After the trial, charges are based on the higher of two factors:
- Total orders in the last 30 days.
- Revenue generated by ReConvert.
This model ensures that costs scale with business growth. (help.reconvert.io)
Pros and Cons
Pros:
- Revenue-Linked Pricing: Costs align with business performance, making it scalable.
- Comprehensive Post-Purchase Tools: Combines upselling, surveys, and customization in one platform.
- User-Friendly Interface: Drag-and-drop builder simplifies setup and customization.
Cons:
- Limited Survey Focus: Primarily centers on post-purchase surveys, which may not capture feedback from other stages of the customer journey.
- Potential Overemphasis on Upselling: The focus on upselling might not align with all business models or customer experiences.
Best-Fit Customer Profile
ReConvert is best suited for Shopify merchants looking to enhance post-purchase engagement and increase revenue through upselling and personalized content. It's ideal for businesses aiming to capitalize on the thank-you page to boost customer retention and lifetime value.
Side-by-Side Comparison
| Feature | Asklayer | ReConvert |
|---|---|---|
| Primary Focus | Customer feedback through surveys at various touchpoints. | Post-purchase experience optimization with upselling and surveys. |
| Survey Channels | Post-purchase, link, email, and popup surveys. | Post-purchase surveys integrated into the thank-you page. |
| Question Types | Single choice, multiple choice, star rating, NPS, and more. | Customizable survey widgets with various question formats. |
| Survey Logic | Branching logic and randomization for tailored surveys. | Limited to post-purchase context; logic may be less flexible. |
| **Target |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
