When evaluating customer feedback platforms for direct-to-consumer (DTC) brands, Asklayer, ReConvert, and Promoter.io are frequently compared. Each offers distinct features tailored to different aspects of customer engagement and feedback collection.
Core Features and Functionality
| Feature | Asklayer | ReConvert | Promoter.io |
|---|---|---|---|
| Survey Types | On-site, post-purchase, email, exit-intent | Thank-you page surveys, upsell tools | NPS surveys |
| Question Types | Multiple, including NPS, CSAT | Limited to thank-you page interactions | NPS-focused |
| Targeting Options | Advanced page and user targeting | Limited to post-purchase context | Limited targeting |
| Integrations | Shopify, Mailchimp, Klaviyo, Webhooks | Shopify | Shopify |
Asklayer provides a comprehensive suite of survey types, including on-site, post-purchase, email, and exit-intent surveys. It supports various question types, such as NPS and CSAT, and offers advanced targeting options based on page and user behavior. Integrations include Shopify, Mailchimp, Klaviyo, and Webhooks. (apps.shopify.com)
ReConvert focuses on enhancing the post-purchase experience with thank-you page surveys and upsell tools. Its survey capabilities are limited to the post-purchase context, and targeting is confined to this stage. Integrations are primarily with Shopify.
Promoter.io specializes in Net Promoter Score (NPS) surveys, offering automatic scheduling and lifecycle measurement. Its features are centered around NPS feedback, with limited targeting and integrations.
Pricing and Value
| Plan | Asklayer | ReConvert | Promoter.io |
|---|---|---|---|
| Free | 25 responses/month | Not available | Not available |
| Basic | $21/month (2,400 responses/year) | $29/month | Contact for pricing |
| Standard | $44/month (12,000 responses/year) | $49/month | Contact for pricing |
| Pro | $111/month (36,000 responses/year) | $89/month | Contact for pricing |
Asklayer offers a free plan with 25 responses per month. Paid plans start at $21 per month for 2,400 responses per year, with higher tiers providing more responses and additional features. (asklayer.io)
ReConvert does not provide a free plan. Pricing starts at $29 per month, with higher tiers offering more features.
Promoter.io does not publicly disclose pricing; interested parties are encouraged to contact the company directly.
Ease of Setup and Use
Asklayer is praised for its intuitive, no-code survey builder, allowing users to create and deploy surveys without technical expertise. Its lightweight script ensures minimal impact on website performance. (asklayer.io)
ReConvert integrates directly with Shopify, enabling users to set up thank-you page surveys and upsell tools within the Shopify interface. The setup process is streamlined for Shopify users.
Promoter.io offers a user-friendly interface focused on NPS surveys, with automatic scheduling and lifecycle measurement features. Setup involves configuring survey schedules and defining customer segments.
Integrations
Asklayer integrates with Shopify, Mailchimp, Klaviyo, and Webhooks, facilitating seamless data flow between platforms. (apps.shopify.com)
ReConvert primarily integrates with Shopify, leveraging its ecosystem for upsell and survey functionalities.
Promoter.io integrates with Shopify, enabling NPS survey deployment within the Shopify environment.
Customer Support and Documentation
Asklayer provides extensive documentation and a responsive support team, with users highlighting the team's helpfulness and promptness. (apps.shopify.com)
ReConvert offers support through Shopify's channels, with resources available within the Shopify app store.
Promoter.io provides support via email and offers resources on its website, focusing on NPS survey best practices.
Best-Fit Customer Profile
Asklayer is suitable for DTC brands seeking a versatile survey tool with multiple survey types and advanced targeting options. Its integrations with various platforms make it adaptable to different business needs.
ReConvert is ideal for Shopify-based DTC brands aiming to enhance post-purchase engagement through thank-you page surveys and upsell opportunities.
Promoter.io is best for DTC brands focused on measuring customer loyalty and satisfaction through NPS surveys, seeking automated scheduling and lifecycle measurement.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
