When evaluating survey applications for Shopify, it's essential to consider tools that align with your business needs. Asklayer and Retently are two such platforms, each offering unique features tailored to different requirements.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app designed to collect customer insights at various touchpoints throughout the shopping experience.
Features
- Survey Types: Offers a variety of question formats, including single choice, multiple choice, star ratings, and NPS (Net Promoter Score) surveys.
- Targeting: Advanced targeting options allow surveys to be displayed based on user behavior, page content, and other criteria.
- Customization: Provides extensive customization options to match your store's branding, including custom colors, logos, and URL white-labeling.
- Integrations: Supports basic integrations with platforms like Shopify, enabling seamless data collection and analysis.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic features.
- Basic Plan: Priced at $21 per month (billed annually), offering 200 responses per month and additional features.
- Standard Plan: At $44 per month (billed annually), it provides 1,000 responses per month with further enhancements.
- Pro Plan: For $111 per month (billed annually), users receive 3,000 responses per month and advanced functionalities.
Additional responses are available at a cost of $0.1 per response. (asklayer.io)
Pros and Cons
Pros:
- User-Friendly Interface: Designed for ease of use without requiring coding skills.
- Mobile Optimization: Ensures surveys are responsive and user-friendly across all devices.
- Performance: Optimized for speed, minimizing impact on website load times.
Cons:
- Limited Advanced Analytics: May lack in-depth analytical tools compared to some competitors.
- Integration Limitations: While it integrates with Shopify, other platform integrations may be limited.
Best-Fit Customer Profile
Asklayer is ideal for small to medium-sized Shopify stores seeking an easy-to-implement solution for gathering customer feedback without extensive technical requirements.
Retently
Retently is a survey platform specializing in NPS, CSAT (Customer Satisfaction), and CES (Customer Effort Score) surveys, tailored for e-commerce businesses.
Features
- Survey Types: Focuses on NPS, CSAT, and CES surveys to measure customer loyalty and satisfaction.
- Automated Feedback Collection: Automates the process of sending surveys post-purchase or after specific customer interactions.
- Analytics: Provides detailed analytics and reporting to track customer sentiment over time.
- Integrations: Offers integrations with various e-commerce platforms, including Shopify, to streamline feedback collection.
Pricing Model
Retently's pricing is structured around the number of responses:
- Starter Plan: Designed for small businesses with a limited number of responses.
- Growth Plan: Suited for growing businesses requiring more responses and additional features.
- Enterprise Plan: Tailored for large businesses needing extensive response volumes and advanced functionalities.
Specific pricing details are available on Retently's website.
Pros and Cons
Pros:
- Specialized Surveys: Focuses on key metrics like NPS, CSAT, and CES, providing targeted insights into customer satisfaction.
- Automation: Automates survey distribution, reducing manual effort.
- E-commerce Focus: Tailored features for e-commerce businesses, enhancing relevance.
Cons:
- Limited Survey Types: Primarily focuses on NPS, CSAT, and CES, which may not cover all feedback needs.
- Pricing Transparency: Specific pricing details are not readily available, requiring direct contact for quotes.
Best-Fit Customer Profile
Retently is best suited for e-commerce businesses, particularly those using Shopify, that prioritize measuring customer satisfaction and loyalty through specialized surveys.
Side-by-Side Comparison
| Feature | Asklayer | Retently |
|---|---|---|
| Survey Types | Multiple question formats, including NPS surveys | NPS, CSAT, and CES surveys |
| Targeting | Advanced targeting based on user behavior and page content | Automated post-purchase survey distribution |
| Customization | Extensive branding options, including custom colors and logos | Limited customization options |
| Integrations | Integrates with Shopify; other integrations may be limited | Integrates with Shopify; other integrations may be limited |
| Pricing Model | Tiered pricing based on response volume; additional responses at $0.1 each | Pricing based on response volume; specific details require direct contact |
| Ease of Use | User-friendly interface; no coding required | Automated survey distribution; ease of use depends on integration setup |
| Analytics | Basic analytics and reporting | Detailed analytics focused on customer satisfaction metrics |
| Best-Fit Customer | Small to medium-sized Shopify stores seeking easy-to-implement feedback solutions | E-commerce businesses, especially on Shopify, focusing on customer satisfaction metrics |
Which to Choose
When deciding between Asklayer and Retently, consider your specific business needs:
Asklayer is ideal if you require a versatile survey tool with various question types and advanced targeting capabilities, especially if you have a small to medium-sized Shopify store and prefer a user-friendly setup.
Retently is suitable if your focus is on measuring customer satisfaction and loyalty through specialized
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
