When evaluating NPS survey software for direct-to-consumer (DTC) brands, it's essential to consider tools that integrate seamlessly with e-commerce platforms, offer robust feedback collection capabilities, and provide actionable insights. Asklayer and Retently are two such platforms tailored for these needs.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback application designed to capture customer insights at various touchpoints within the shopping experience.
Core Features and Functionality
- Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling diverse feedback collection methods.
- Question Types: Offers a variety of question formats, including single choice, multiple choice, star rating, and NPS-specific questions.
- Advanced Targeting: Provides sophisticated page and user targeting, allowing surveys to be displayed based on specific user behaviors or demographics.
- Branching Logic and Randomization: Includes features like branching logic and randomization to enhance survey engagement and data quality.
- Integrations: Integrates with platforms such as Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic Plan: Priced at $29 per month, offering 200 responses per month and additional features.
- Standard Plan: At $59 per month, it provides 1,000 responses per month with further enhancements.
- Pro Plan: For $149 per month, it includes 3,000 responses per month and advanced features like AI summaries and NPS & CSAT scoring.
Additional responses are billed at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Ease of Setup and Use
Asklayer is designed for ease of use, particularly for Shopify users. Its intuitive interface allows for quick survey creation and deployment without extensive technical knowledge.
Customer Support and Documentation
Asklayer provides support through its knowledge base and email assistance. However, some users have noted that more comprehensive support options could be beneficial.
Best-Fit Customer Profile
Ideal for small to medium-sized DTC brands using Shopify, Asklayer is well-suited for businesses seeking to gather customer feedback directly within their e-commerce platform.
Retently
Retently is a customer experience management platform that specializes in NPS, CSAT, and CES surveys, catering to e-commerce and retail businesses.
Core Features and Functionality
- Survey Types: Offers NPS, CSAT, and CES surveys to measure customer satisfaction at various touchpoints.
- Multi-Channel Surveys: Supports email, link, and in-app surveys, providing flexibility in feedback collection.
- Automation: Includes campaign automations for NPS, CSAT, and CES, streamlining feedback processes.
- AI-Powered Analytics: Features AI-driven feedback classification and topic analytics for deeper insights.
- Integrations: Integrates with platforms like Slack, Zapier, Make, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and offers a REST API for custom integrations.
Pricing Model
Retently offers several pricing tiers:
- Ecommerce Basic: At $49 per month, includes 1,000 surveys per year, suitable for small businesses.
- Ecommerce Pro: Priced at $299 per month, offers 20,000 surveys per year with additional features like AI-powered analytics and priority support.
- Enterprise: Custom pricing for larger organizations requiring extensive survey capabilities and dedicated support. (retently.com)
Retently also provides a 14-day free trial for users to evaluate the platform.
Ease of Setup and Use
Retently is user-friendly, with a straightforward setup process and an intuitive interface, making it accessible for businesses without dedicated technical teams.
Customer Support and Documentation
Retently offers support through email, live chat, and Zoom, with higher-tier plans providing priority support and dedicated account managers.
Best-Fit Customer Profile
Retently is ideal for DTC brands seeking a comprehensive customer experience management solution with advanced analytics and multi-channel survey capabilities.
Side-by-Side Comparison
| Feature | Asklayer | Retently |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Email, link, in-app |
| Question Types | Single choice, multiple choice, star rating, NPS-specific | NPS, CSAT, CES |
| Advanced Targeting | Page and user targeting | Audience and feedback segmentation |
| Branching Logic & Randomization | Yes | Yes |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Slack, Zapier, Make, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, REST API |
| Pricing | Free, $29, $59, $149 per month | $49, $299 per month, custom pricing |
| Free Trial | Yes | Yes (14-day) |
| Customer Support | Knowledge base, email | Email, live chat, Zoom |
| Ideal Customer Profile | Small to medium-sized DTC brands using Shopify | DTC brands seeking comprehensive customer experience management |
Which to Choose
When deciding between Asklayer and Retently for your DTC brand, consider the following:
- Asklayer: If your brand operates primarily on Shopify
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
