Asklayer and Retently are tools designed to collect and analyze customer feedback, particularly focusing on Net Promoter Score (NPS) and other customer satisfaction metrics. Both cater to direct-to-consumer (DTC) brands, but they differ in features, pricing, ease of use, and ideal customer profiles.
Core Features and Functionality
Asklayer is a Shopify-focused micro-survey and on-site feedback tool that captures customer opinions at multiple touchpoints throughout the e-commerce journey. It offers post-purchase, link, email, and popup survey channels, unlimited surveys, branching logic, randomization, advanced page and user targeting, and integrations with various platforms. Additionally, it provides NPS and CSAT scoring, lifetime value (LTV) and average order value (AOV) analysis, AI summaries, and AI action lists. (asklayer.io)
Retently is a customer experience management platform that offers NPS, CSAT, and CES surveys with multi-channel capabilities, including email, SMS, web links, and in-app surveys. It provides survey branding and personalization, advanced reporting, trends, benchmarking, AI-powered feedback classification and topic analytics, and notifications via email, Slack, and Teams. Retently also integrates with various platforms, including Shopify, Gorgias, Klaviyo, and more. (retently.com)
Pricing and Value
Asklayer offers several pricing tiers:
- Free: 25 responses per month
- Basic: $29/month
- Standard: $49/month
- Professional: $89/month
- Enterprise: $139/month
Retently provides the following plans:
- Ecommerce Basic: $49/month
- Ecommerce Pro: $299/month
- Enterprise: Custom pricing
Both platforms offer 14-day free trials. (asklayer.io)
Ease of Setup and Use
Asklayer's user-friendly interface and fast setup, especially for NPS surveys, include personalized support and templates, facilitating quick deployment. Its dashboard focuses on NPS score trends and direct customer feedback.
Retently offers a more feature-rich UI with additional survey formats and automation, which can introduce a steeper learning curve. However, users who invest time find the platform highly customizable and effective for complex workflows.
Integrations
Both Asklayer and Retently integrate well with popular e-commerce and CRM platforms, including Shopify. Asklayer's Shopify integration is straightforward and reliable, used extensively for post-purchase NPS surveys. Retently supports Shopify similarly but also offers more options for triggering surveys through different customer journey points in apps or email flows.
Customer Support and Documentation
Asklayer provides support through its website, including a knowledge base and contact options. Retently offers support via email, live chat, and Zoom, with dedicated account managers and onboarding assistance for higher-tier plans. (retently.com)
Best-Fit Customer Profile
Asklayer is ideal for Shopify-based DTC brands seeking to gather customer feedback directly on their storefronts through micro-surveys and on-site feedback mechanisms.
Retently is suited for DTC brands looking for a comprehensive customer experience management platform that offers multi-channel surveys, advanced analytics, and integrations with various platforms to gather feedback at every customer interaction point.
Comparison Table
| Feature | Asklayer | Retently |
|---|---|---|
| Survey Types | Micro-surveys, on-site feedback, post-purchase surveys | NPS, CSAT, CES surveys, email, SMS, web links, in-app surveys |
| Survey Delivery Channels | Embedded on Shopify storefront and key touchpoints | Email, SMS, web links, in-app surveys |
| Attribution Tracking | Multi-touchpoint purchase intent and feedback tracking | Focused on overall NPS score and trend analysis |
| Automation | Triggered surveys based on shopping behavior | Automated survey scheduling and follow-ups |
| Reporting & Analytics | Visual dashboards highlighting attribution data | Advanced reporting, trends, benchmarking, AI-powered feedback classification and analytics |
| Customization | Custom branding, question logic, multiple question types | Survey branding, question templates |
| Mobile Friendly | Yes | Yes |
| Pricing | Free: 25 responses/month; Basic: $29/month; Standard: $49/month; Professional: $89/month; Enterprise: $139/month | Ecommerce Basic: $49/month; Ecommerce Pro: $299/month; Enterprise: Custom pricing |
| Integrations | Shopify, various platforms | Shopify, Gorgias, Klaviyo, and more |
| Customer Support | Knowledge base, contact options | Email, live chat, Zoom, dedicated account managers, onboarding assistance |
| Ideal Customer Profile | Shopify-based DTC brands seeking on-site feedback mechanisms | DTC brands looking for comprehensive customer experience management with multi-channel surveys |
Which to Choose?
Asklayer: Best for Shopify-based DTC brands aiming to collect customer feedback directly on their storefronts through micro-surveys and on-site feedback mechanisms.
Retently: Suitable for DTC brands seeking a comprehensive customer experience management platform that offers multi-channel surveys, advanced analytics, and integrations with various platforms to gather feedback at every customer interaction point.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
