When evaluating post-purchase survey tools for ecommerce startups, it's essential to consider how each platform aligns with your business needs. Asklayer and Retently offer distinct features tailored to different aspects of customer feedback collection.

Asklayer

Asklayer is a Shopify-focused micro-survey and on-site feedback application designed to capture customer insights at various touchpoints throughout the shopping experience.

Features

• Survey Channels: Supports post-purchase, link, email, and popup surveys.
• Survey Types: Offers multiple question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
• Survey Logic: Includes branching logic and randomization to enhance survey engagement.
• Targeting: Provides advanced page and user targeting capabilities.
• Integrations: Offers integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 more via webhooks.
• Analytics: Features charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and all data CSV exporting.

Pricing Model

Asklayer offers tiered pricing based on response volume and features:

• Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
• Basic Plan: Priced at $21 per month (billed annually), offering 2,400 responses per year and additional features.
• Standard Plan: Priced at $44 per month (billed annually), providing 12,000 responses per year and more advanced features.
• Pro Plan: Priced at $111 per month (billed annually), offering 36,000 responses per year and premium features.

Additional responses are available at a cost of $0.1 per response. (asklayer.io)

Pros

• Shopify Integration: Seamless integration with Shopify, making it ideal for ecommerce businesses using this platform.
• Comprehensive Survey Options: Wide range of survey channels and question types to gather diverse customer feedback.
• Advanced Targeting: Ability to target specific pages and user segments for more personalized feedback collection.

Cons

• Pricing Structure: The tiered pricing may become costly as response volumes increase, potentially impacting budget-conscious startups.
• Complexity for Beginners: The array of features and customization options might be overwhelming for users new to survey tools.

Best-Fit Customer Profile

Asklayer is well-suited for Shopify-based ecommerce startups seeking a versatile survey tool with advanced targeting and integration capabilities. It's particularly beneficial for businesses aiming to collect detailed customer feedback across multiple touchpoints.

Retently

Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys, tailored for ecommerce and retail businesses.

Features

• Survey Types: Supports NPS, CSAT, and CES surveys.
• Survey Channels: Offers email, link, embed, kiosk, and in-app surveys.
• Automation: Provides automated recurring surveys, survey reminders, and automated email follow-ups.
• Analytics: Includes survey queue, survey outbox, audience and feedback segmentation, data export, NPS benchmarks, trend groups, and AI-powered sentiment analysis.
• Integrations: Integrates with platforms like Slack, Zapier, Make, CSV, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and offers custom integrations.
• Customer Support: Provides email support, live chat support, priority chat queue, Zoom support, dedicated account manager, and dedicated onboarding & implementation.

Pricing Model

Retently offers subscription-based pricing with a 14-day free trial:

• Ecommerce Basic: Priced at $49 per month, includes 1,000 surveys per year, 10 campaigns, and 1 seat.
• Ecommerce Pro: Priced at $299 per month, includes 20,000 surveys per year, 10 campaigns, and 10 seats.
• Enterprise: Custom pricing for larger organizations with specific needs. (retently.com)

Additional surveys are available at a cost of $0.1 per survey.

Pros

• Comprehensive Survey Options: Offers a variety of survey types and channels suitable for different customer experience initiatives.
• Automation Features: Automates survey distribution and follow-ups, saving time and ensuring consistent feedback collection.
• Advanced Analytics: Provides in-depth analytics and AI-powered insights to understand customer sentiments and trends.

Cons

• Pricing for Small Businesses: The starting price of $49 per month may be a significant investment for small startups.
• Complexity of Features: The extensive features might require a learning curve for teams unfamiliar with customer experience platforms.

Best-Fit Customer Profile

Retently is ideal for ecommerce startups aiming to implement structured customer experience programs, particularly those focusing on NPS, CSAT, and CES surveys. It's well-suited for businesses seeking to automate feedback collection and gain actionable insights into customer satisfaction and loyalty.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.