When evaluating customer feedback platforms for small ecommerce businesses, it's essential to consider tools that offer actionable insights without overwhelming complexity. Asklayer and SatisMeter are two such platforms, each catering to different needs and preferences.
Asklayer
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to collect customer insights at various touchpoints within the shopping experience.
Features
- Survey Channels: Offers post-purchase, link, email, and popup surveys to engage customers at multiple stages.
- Survey Types: Supports various question formats, including single choice, multiple choice, NPS, and CSAT.
- Advanced Targeting: Provides advanced page and user targeting to tailor surveys effectively.
- Integrations: Seamlessly integrates with Shopify and offers over 5,000 additional integrations via webhooks.
- Branding: Allows removal of Asklayer branding for a more cohesive brand experience.
Pricing
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic Plan: Priced at $29 per month, offering 200 responses per month and additional features.
- Standard Plan: At $59 per month, it provides 1,000 responses per month with further enhancements.
- Pro Plan: For $149 per month, it includes 3,000 responses per month and advanced functionalities.
Additional responses are billed at $0.1 per response. (asklayer.io)
Pros
- Shopify Integration: Deep integration with Shopify ensures a seamless setup for ecommerce businesses.
- Customization: Offers extensive customization options to align surveys with brand identity.
- Advanced Targeting: Enables precise targeting based on user behavior and page context.
Cons
- Pricing Structure: The per-response pricing model may become costly as response volumes increase.
- Complexity: Some users may find the array of features overwhelming without proper guidance.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking in-depth customer feedback with advanced targeting and customization capabilities.
SatisMeter
SatisMeter is an in-product survey tool specializing in Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys, utilizing event-based triggers to collect timely feedback.
Features
- Survey Channels: Supports web, in-app, email, iOS, and Android surveys to reach customers across platforms.
- Survey Types: Focuses on NPS, CSAT, and CES surveys to gauge customer sentiment effectively.
- Automated Surveys: Allows for automated recurring surveys to maintain continuous feedback loops.
- Integrations: Integrates with tools like Productboard, Segment, and more to enhance data utility.
- Design Customization: Provides customizable survey designs to match brand aesthetics.
Pricing
SatisMeter employs a response-based pricing model:
- Free Plan: Offers 25 responses per month across multiple channels.
- Growth Plan: Priced at $199 per month, includes 1,000 responses per month.
- Enterprise Plan: Custom pricing for businesses with over 10,000 active users.
All plans include unlimited projects, team members, and surveys. (satismeter.com)
Pros
- Multi-Channel Support: Engages customers through various channels, increasing response rates.
- Automated Surveys: Facilitates continuous feedback collection without manual intervention.
- Integrations: Connects with multiple platforms to centralize feedback data.
Cons
- Limited Survey Types: Primarily focuses on NPS and CSAT, which may not capture all customer sentiments.
- Pricing for Small Businesses: The Growth Plan may be a significant investment for smaller enterprises.
Best-Fit Customer Profile
Suitable for businesses aiming to implement automated, multi-channel customer satisfaction surveys to monitor and improve customer experience.
Side-by-Side Comparison
| Feature | Asklayer | SatisMeter |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Web, in-app, email, iOS, Android |
| Survey Types | Single choice, multiple choice, NPS, CSAT | NPS, CSAT, CES |
| Integrations | Shopify, 5,000+ via webhooks | Productboard, Segment, and more |
| Branding Removal | Yes | Yes |
| Advanced Targeting | Yes | Yes |
| Automated Surveys | No | Yes |
| Pricing Model | Per-response, starting at $29/month for 200 responses | Response-based, starting at $199/month for 1,000 responses |
| Free Plan | 25 responses/month | 25 responses/month |
Which to Choose
When deciding between Asklayer and SatisMeter for small ecommerce businesses, consider the following scenarios:
Asklayer: If your business operates primarily on Shopify and requires customizable surveys with advanced targeting, Asklayer's deep integration and feature set may be more suitable.
SatisMeter: If you're looking to implement automated, multi-channel customer satisfaction surveys to continuously monitor and improve
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
