When evaluating survey applications for SaaS companies using Shopify, it's essential to consider tools that integrate seamlessly with the platform and cater to the unique needs of service-oriented businesses. Asklayer and Simplesat are two such applications, each offering distinct features and pricing models.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app designed to collect customer insights at various touchpoints within the shopping experience.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling diverse customer engagement strategies.
- Question Types: Offers a variety of question formats, including single choice, multiple choice, star rating, and NPS, facilitating comprehensive feedback collection.
- Advanced Targeting: Provides advanced page and user targeting, allowing surveys to be displayed based on specific user behaviors and page views.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp, enhancing data analysis and marketing efforts.
- Branding and Design: Offers options to remove Asklayer branding and customize survey colors and templates, ensuring brand consistency.
Pricing Model
Asklayer offers tiered pricing based on response volume and order count:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Order-Based Plans: Starting at $29 per month, these plans offer unlimited responses, advanced targeting, and all integrations.
- Plus & Multi-Site Plan: Priced at $299 per month, this plan includes unlimited monthly orders, responses, and supports up to five sites.
These plans are billed annually, with additional responses available at a cost per response. (asklayer.io)
Pros
- Comprehensive Survey Options: Diverse survey channels and question types cater to various feedback collection needs.
- Advanced Targeting: Enhanced targeting capabilities improve survey relevance and response rates.
- Brand Customization: Customization options maintain brand identity across surveys.
Cons
- Pricing Structure: The tiered pricing may be cost-prohibitive for smaller businesses or those with limited budgets.
- Complexity for Beginners: The array of features and customization options may present a learning curve for new users.
Best-Fit Customer Profile
Asklayer is well-suited for established Shopify stores and SaaS companies seeking a comprehensive survey tool with advanced targeting and customization features. Its pricing structure aligns with businesses that have a steady volume of customer interactions and require detailed feedback mechanisms.
Simplesat
Simplesat is a survey application focused on collecting customer satisfaction metrics, including CSAT, CES, and NPS scores, primarily designed for managed service providers (MSPs) and service teams.
Features
- Survey Types: Specializes in CSAT, CES, and NPS surveys, providing targeted insights into customer satisfaction and service quality.
- Integrations: Offers over 50 integrations, including platforms like Zendesk, Freshdesk, and ServiceNow, facilitating seamless data flow between systems.
- Customization: Allows for custom CSS and email templates, enabling alignment with brand guidelines.
- Multi-Brand Support: Supports multiple brands, making it suitable for organizations managing various service lines.
Pricing Model
Simplesat provides four pricing tiers:
- Standard: $119 per month, includes 5 users and 1,000 monthly responses.
- Pro: $249 per month, includes 15 users and 3,000 monthly responses.
- Elite: $499 per month, includes 30 users and 7,000 monthly responses.
- Enterprise: Custom pricing, tailored to organizational needs. (g2.com)
These plans are billed annually, with additional responses available at a cost per response.
Pros
- Specialized Focus: Tailored for measuring customer satisfaction metrics, providing in-depth insights into service quality.
- Extensive Integrations: Wide range of integrations enhances workflow efficiency and data synchronization.
- Customization Options: Custom CSS and email templates allow for brand consistency.
Cons
- Limited Survey Types: Focuses primarily on satisfaction metrics, which may not encompass all feedback needs.
- Pricing Considerations: The pricing tiers may be more suitable for larger organizations, potentially being a stretch for smaller teams.
Best-Fit Customer Profile
Simplesat is ideal for MSPs and service-oriented SaaS companies that prioritize customer satisfaction metrics and require specialized tools to measure and improve service quality. Its integration capabilities and customization options make it suitable for organizations seeking to align surveys with existing workflows and brand identity.
Side-by-Side Comparison
| Feature | Asklayer | Simplesat |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup surveys | CSAT, CES, NPS surveys |
| Question Types | Single choice, multiple choice, star rating, NPS | CSAT, CES, NPS |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Over 50 integrations, including Zendesk, Freshdesk, ServiceNow |
| Customization | Remove branding, custom colors, email white labeling | Custom CSS, custom email templates |
| Pricing | Free plan; paid plans starting at $29/month | Plans starting at $119/month |
| Target Audience | Established Shopify stores and SaaS companies seeking comprehensive survey |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
