When evaluating feedback tools for e-commerce startups, it's essential to consider how each platform aligns with your specific needs. Asklayer, Sogolytics, and Retently are three prominent options, each offering unique features tailored to different aspects of customer feedback collection.
Asklayer vs Sogolytics vs Retently for Ecommerce Startups
Asklayer, Sogolytics, and Retently are frequently compared due to their distinct approaches to gathering and analyzing customer feedback. Understanding their core features, pricing structures, ease of use, integration capabilities, and support systems can help determine the best fit for your e-commerce startup.
Core Features and Functionality
| Feature | Asklayer | Sogolytics | Retently |
|---|---|---|---|
| Survey Channels | Post-purchase, link, email, and popup surveys | Multilingual surveys with a survey template bank | Multi-channel surveys including email, in-store pop-ups, SMS, and link surveys |
| Survey Types | Single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, CSAT | Multilingual surveys with a survey template bank | NPS, CSAT, CES, and 5-STAR surveys |
| Targeting Capabilities | Advanced page and user targeting, including URL targeting, product and cart targeting, user tags, language, referring website, device, page view history, page view frequency, login state, geolocation targeting | Customer profiling, customer journey mapping, complaint/feedback management, activity logs, voice of the customer (VOC) | Contextual targeting with personalized, omnichannel survey reminders and automated A/B testing |
| Analytics | AI summaries, AI action lists, charts and reporting, cross-tabulation, AOV and LTV cohorts (coming soon), NPS & CSAT calculation, data filtering, all data CSV exporting | Customer profiling, customer journey mapping, complaint/feedback management, activity logs, voice of the customer (VOC) | Powerful analytics with in-depth reporting and feedback analytics, AI-powered sentiment & text-analysis, trends, feedback text analytics |
Pricing and Value
| Plan | Asklayer | Sogolytics | Retently |
|---|---|---|---|
| Free Plan | 25 responses, unlimited surveys, unlimited active delivery channels, unlimited question types | Free Pro plan available with limited features | Free trial available, pricing starts at $79/month when billed yearly (spotsaas.com) |
| Entry-Level Paid Plan | $29/month for unlimited responses, unlimited surveys, unlimited active delivery channels, unlimited question types | Plus plan at $25/month with customer profiling, customer journey mapping, complaint/feedback management, activity logs, VOC | Essential plan at $79/month with 3 survey campaigns, 3 user seats, email support, essential integrations, NPS, CSAT, CES, 5-STAR surveys, custom from domain, multi-channel surveys, multiple survey questions (spotsaas.com) |
Ease of Setup and Use
Asklayer: Designed for Shopify users, Asklayer offers seamless integration with the platform, allowing for quick setup and deployment. Its intuitive interface ensures ease of use, even for those new to survey tools.
Sogolytics: While Sogolytics provides a comprehensive suite of features, the platform's complexity may require a steeper learning curve. However, its robust capabilities are beneficial for businesses seeking in-depth customer insights.
Retently: Retently's user-friendly interface and straightforward setup process make it accessible for e-commerce startups. Its focus on post-purchase and post-service surveys aligns well with the needs of online retailers.
Integrations
Asklayer: Integrates with Shopify, Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other platforms via webhooks.
Sogolytics: Offers integrations with various platforms, including Salesforce, HubSpot, and Pipedrive, facilitating streamlined feedback collection across client touchpoints.
Retently: Seamlessly integrates with platforms like Shopify, Gorgias, Klaviyo, Zendesk, and more, enabling feedback collection at every customer interaction.
Customer Support and Documentation
Asklayer: Provides dedicated support with onboarding meetings, setup assistance, integration help, and direct-to-developer support. A dedicated account manager is available for Plus & Multi-site plans.
Sogolytics: Offers customer support through various channels, including email and chat, with resources like a survey template bank and activity logs.
Retently: Provides email support for the Essential plan, with chat and phone support available for higher-tier plans. The platform also offers a comprehensive knowledge base and customer success resources.
Best-Fit Customer Profile
Asklayer: Ideal for Shopify-based e-commerce startups seeking a straightforward, cost-effective solution for gathering customer feedback at multiple touchpoints.
Sogolytics: Suited for businesses requiring advanced survey capabilities, including multilingual support and in-depth analytics, and willing to invest time in learning the platform.
Retently: Best for e-commerce startups focused on post-purchase and post-service feedback, looking for a user-friendly platform with strong integration capabilities.
Asklayer Alternatives?
If you're considering alternatives to Asklayer, platforms like Gojiberry and Delighted offer similar functionalities tailored for e-commerce businesses.
Sogolytics Alternatives?
For those exploring alternatives to Sogolytics, tools like SurveyMonkey and Qualaroo provide robust survey design and analytics capabilities suitable for various business needs.
Retently Alternatives?
If Retently doesn't align with your requirements, consider exploring platforms like SurveySparrow and Qualtrics Customer Experience for comprehensive customer experience management solutions.
Final Thoughts
When choosing a feedback tool for your e-commerce startup, consider your specific needs, budget, and the level of complexity you're prepared to manage. Asklayer, Sogolytics, and Retently each offer distinct advantages, and the optimal choice depends on aligning their features with your business objectives.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and satisfaction.
