When evaluating survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific needs. Asklayer and SurveyMonkey offer distinct features tailored to different use cases.
Asklayer
Asklayer is a Shopify-native micro-survey and on-site feedback app designed to collect customer insights directly within your store.
Features
- Micro-Surveys: Deploy short, targeted surveys at various touchpoints to gather immediate feedback.
- On-Site Feedback: Collect real-time feedback from customers as they interact with your store.
- Advanced Targeting: Utilize page and user targeting to display surveys to specific customer segments.
- Branching Logic: Create dynamic surveys that adapt based on user responses.
- Randomization: Randomize answer choices to reduce bias.
- Integrations: Connect with Shopify and other platforms via webhooks.
Pricing
Asklayer offers tiered pricing based on response volume:
- Free: 25 responses/month.
- Basic: $21/month for 200 responses/month.
- Standard: $44/month for 1,000 responses/month.
- Pro: $111/month for 3,000 responses/month.
Additional responses are billed at $0.10 per response. (asklayer.io)
Pros
- Shopify Integration: Seamless integration with Shopify ensures a native experience.
- Targeted Feedback: Advanced targeting allows for precise customer insights.
- Customization: Branching logic and randomization enhance survey flexibility.
Cons
- Limited Response Volume: Higher-tier plans may be costly for merchants with large customer bases.
- Feature Limitations: Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking to gather targeted, on-site customer feedback without leaving the Shopify ecosystem.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform suitable for various industries.
Features
- Survey Creation: Design surveys with a variety of question types.
- Templates: Access over 500 expert-built templates for diverse use cases.
- Advanced Logic: Utilize features like response quotas, question and page randomization, and A/B testing.
- Data Analysis: Analyze responses with filters and text analysis for open-ended questions.
- Integrations: Connect with various platforms, including CRM systems and email marketing tools.
Pricing
SurveyMonkey offers several plans:
- Basic (Free): Limited features and response volume.
- Standard: $99/month for unlimited surveys and 1,000 responses/month.
- Advantage: $39/month (billed annually) for additional features like advanced logic.
- Premier: $139/month (billed annually) for all features, including branding removal.
Additional responses are billed at $0.15 per response. (surveymonkey.com)
Pros
- Comprehensive Features: Offers a wide range of survey tools suitable for various needs.
- Templates: Extensive library of templates accelerates survey creation.
- Advanced Logic: Sophisticated logic features enhance survey customization.
Cons
- Pricing: Higher-tier plans can be expensive for small businesses.
- Learning Curve: The platform's extensive features may require time to master.
Best-Fit Customer Profile
Suitable for businesses of all sizes needing versatile survey tools for various purposes, including market research and customer satisfaction.
Side-by-Side Comparison
| Feature | Asklayer | SurveyMonkey |
|---|---|---|
| Core Functionality | Micro-surveys and on-site feedback within Shopify | General-purpose surveys with advanced analytics |
| Pricing Model | Tiered pricing based on response volume; additional responses at $0.10 each | Tiered pricing with additional responses at $0.15 each; free plan available |
| Ease of Use | Seamless Shopify integration; intuitive interface | User-friendly with a variety of templates; may require time to learn advanced features |
| Integrations | Shopify native; webhooks for other platforms | Integrates with various platforms; may require third-party tools for Shopify integration |
| Customer Support | Email support; documentation available | 24/7 email support; extensive help center |
| Best-Fit Customer Profile | Shopify Plus merchants seeking targeted, on-site feedback | Businesses needing versatile survey tools for diverse applications |
Which to Choose
When deciding between Asklayer and SurveyMonkey for your Shopify Plus store, consider the following:
For Targeted, On-Site Feedback: If your goal is to collect immediate, contextual feedback from customers as they navigate your store, Asklayer's Shopify-native integration and micro-survey capabilities are advantageous.
For Versatile Survey Needs: If you require a broad range of survey tools for various purposes, including market research and customer satisfaction, SurveyMonkey's extensive features and templates may be more suitable.
Ultimately, the choice depends on your specific requirements, budget, and the type of feedback you aim to gather from your customers.
Worth a Look: Zigpoll
If you're evaluating options for Shopify
