When evaluating feedback tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific needs. Asklayer, SurveyMonkey, and Grapevine Surveys offer distinct features tailored to different aspects of customer feedback collection.
Asklayer
Asklayer is a Shopify app designed to capture micro-surveys and on-site feedback at various touchpoints throughout the customer journey.
Features
- Micro-Surveys: Deploy short, targeted surveys to gather immediate customer insights.
- On-Site Feedback: Collect feedback directly from your website visitors without redirecting them elsewhere.
- Multiple Touchpoints: Integrate surveys at key stages, such as product pages, checkout, and post-purchase.
Pricing Model
Asklayer offers tiered pricing based on response volume, with a free tier available for merchants with lower feedback needs. For detailed pricing information, refer to Asklayer's official website.
Pros and Cons
Pros:
- Seamless Integration: Designed specifically for Shopify, ensuring smooth functionality.
- Targeted Feedback: Collects insights at critical points in the customer journey.
Cons:
- Limited Advanced Features: May lack the depth of analytics and customization found in more comprehensive survey platforms.
- Scalability Concerns: Might not handle large volumes of responses as effectively as other tools.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking to gather quick, actionable feedback directly from their website visitors without the need for complex survey setups.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that offers a broad range of survey creation and analysis tools.
Features
- Survey Creation: Build surveys with various question types and logic.
- Data Analysis: Utilize real-time analytics and reporting tools.
- Integrations: Connect with over 200 platforms, including Slack, HubSpot, and Mailchimp.
Pricing Model
SurveyMonkey provides several pricing tiers:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Approximately $99 per month, offering 1,000 responses per month.
- Advantage Annual: Approximately $39 per month, billed annually, with 15,000 responses per year.
- Premier Annual: Approximately $139 per month, billed annually, with 40,000 responses per year.
For the most current pricing details, visit SurveyMonkey's official pricing page. (surveymonkey.com)
Pros and Cons
Pros:
- Comprehensive Features: Offers a wide array of survey tools and customization options.
- Scalability: Suitable for businesses of all sizes, from startups to enterprises.
Cons:
- Complexity: The extensive features may be overwhelming for users seeking simple feedback solutions.
- Pricing: Costs can escalate quickly, especially for higher-tier plans.
Best-Fit Customer Profile
Best suited for Shopify Plus merchants needing a versatile survey tool capable of handling complex surveys and large volumes of responses.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on collecting post-purchase feedback through surveys on the order status page.
Features
- Post-Purchase Surveys: Engage customers immediately after purchase to gather insights.
- Order Status Page Integration: Embed surveys directly into the order confirmation page.
- Customizable Surveys: Tailor questions to gather specific feedback relevant to your business.
Pricing Model
Grapevine Surveys offers tiered pricing based on the number of orders per month, with a free tier available for merchants with lower order volumes. For detailed pricing information, refer to Grapevine Surveys' official website.
Pros and Cons
Pros:
- High Response Rates: Post-purchase timing increases the likelihood of customer participation.
- Easy Integration: Designed to work seamlessly within the Shopify ecosystem.
Cons:
- Limited Survey Timing: Focuses solely on post-purchase feedback, missing insights from other stages.
- Feature Limitations: May lack advanced survey features found in more comprehensive platforms.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants aiming to collect feedback from customers immediately after purchase to improve post-purchase experiences.
Three-Way Comparison
| Feature | Asklayer | SurveyMonkey | Grapevine Surveys |
|---|---|---|---|
| Core Features | Micro-surveys, on-site feedback, multiple touchpoints | Survey creation, data analysis, extensive integrations | Post-purchase surveys, order status page integration, customizable surveys |
| Pricing Model | Tiered pricing based on response volume, free tier available | Free tier with limited features; paid plans starting at approximately $39/month | Tiered pricing based on orders per month, free tier available |
| Ease of Setup and Use | Easy integration with Shopify, user-friendly interface | User-friendly but may require time to explore all features | Seamless integration with Shopify, straightforward setup |
| Integrations | Shopify integration | Over 200 integrations including Slack, HubSpot, Mailchimp | Shopify integration |
| Customer Support | Support via email and documentation | 24/7 email support, extensive help center | Support via email and documentation |
| Best-Fit Customer Profile | Merchants seeking quick, actionable feedback directly from website visitors | Merchants needing versatile survey tools capable of handling complex surveys and large volumes |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
